Click to edit Master title style <ul><li>Click to edit Master text styles </li></ul><ul><ul><li>Second level </li></ul></u...
<ul><li>Part I </li></ul><ul><ul><li>The New Digital Medium </li></ul></ul><ul><ul><li>Defining Your Digital Footprint </l...
We are  brand, marketing,  and   innovation  consultants
Innovation
Engagement
Measurement
Value
A selection of our B2B clients Selected Clients
change at the   speed of light
1 Billion internet users 2 Billion    web pages 2.6 Billion   mobile phones 500 Billion   gigabytes of digital data create...
 
 
 
 
duck cover ignore wish it away
&quot;It is not necessary to change. Survival is  not mandatory &quot; W. Edwards Deming
 
From the web to a new digital medium
Web
Mobile
Out of Home
interactive TV
Digital Universe
Web Evolution
Digital Landscape
what are your   goals?
what you  want
what you  need
what you can  afford
who are your  consumers ?
them?
them?
them?
or them?
 
Adoption rate participation rate aging rate
Digital Consumer Universe
what is the  competition  doing?
look at industries with   similar business models
Defining your digital footprint
each organization leaves a unique digital footprint
Digital Brand Universe
Types of digital properties
 
 
 
 
 
Amazon
 
Subservient chicken
Defining your media mix
Media Mix
 
Amazon
Amazon
 
WebMD
WebMD
Usability
user experience degrades in  3-second  intervals
under  3 seconds
3 to  6   seconds
6 to   9 seconds
keep it simple
angry baby
<ul><li>happy baby </li></ul>
 
 
What   am I doing here?
 
 
 
 
 
users do not read; they   scan
<ul><li>F </li></ul>
 
 
 
 
Where  am I?
 
 
 
 
 
Designing for your audience
 
 
 
<ul><li>why should I  be  here? </li></ul><ul><li>what can I  do  here? </li></ul><ul><li>what do they  have  here? </li><...
Engagement
A word on digital branding
 
 
 
 
 
 
 
 
 
 
Website planning
Interactive Development Approach
Presentation outline strategy
Presentation outline
Transition should be slowed. Use fade in/out I recommend using  a more appealing photograph here. Slow down transition and...
Presentation outline
Presentation outline
Presentation outline
 
 
 
 
HTML vs. Flash HTML FLASH VS
 
 
PHP vs. .Net Open Source .Net VS
<ul><li>Part I </li></ul><ul><ul><li>The New Digital Medium </li></ul></ul><ul><ul><li>Defining Your Digital Footprint </l...
Presentation outline Pedro Laboy [email_address] 212-268-4800 ext. 208
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Best Practices In Digital Marketing and User Experience - 1 of 2

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Best practices in digital marketing and user experience
Part 1 of 2

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Best Practices In Digital Marketing and User Experience - 1 of 2

  1. 1. Click to edit Master title style <ul><li>Click to edit Master text styles </li></ul><ul><ul><li>Second level </li></ul></ul><ul><ul><ul><li>Third level </li></ul></ul></ul><ul><ul><ul><ul><li>Fourth level </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Fifth level </li></ul></ul></ul></ul></ul>Prepared for company name here | date here Page Pedro Laboy, Partner Best Practices in Digital Marketing Part 1 of 2
  2. 2. <ul><li>Part I </li></ul><ul><ul><li>The New Digital Medium </li></ul></ul><ul><ul><li>Defining Your Digital Footprint </li></ul></ul><ul><ul><li>Understanding Your Media Mix </li></ul></ul><ul><ul><li>Usability Essentials </li></ul></ul><ul><ul><li>A Word On Digital Branding </li></ul></ul><ul><ul><li>Website Development </li></ul></ul><ul><li>Part II </li></ul><ul><ul><li>Display Ads </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Landing Pages </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Targeting and Media Tools </li></ul></ul>Presentation Outline
  3. 3. We are brand, marketing, and innovation consultants
  4. 4. Innovation
  5. 5. Engagement
  6. 6. Measurement
  7. 7. Value
  8. 8. A selection of our B2B clients Selected Clients
  9. 9. change at the speed of light
  10. 10. 1 Billion internet users 2 Billion web pages 2.6 Billion mobile phones 500 Billion gigabytes of digital data created daily 3 Billion web searches
  11. 15. duck cover ignore wish it away
  12. 16. &quot;It is not necessary to change. Survival is not mandatory &quot; W. Edwards Deming
  13. 18. From the web to a new digital medium
  14. 19. Web
  15. 20. Mobile
  16. 21. Out of Home
  17. 22. interactive TV
  18. 23. Digital Universe
  19. 24. Web Evolution
  20. 25. Digital Landscape
  21. 26. what are your goals?
  22. 27. what you want
  23. 28. what you need
  24. 29. what you can afford
  25. 30. who are your consumers ?
  26. 31. them?
  27. 32. them?
  28. 33. them?
  29. 34. or them?
  30. 36. Adoption rate participation rate aging rate
  31. 37. Digital Consumer Universe
  32. 38. what is the competition doing?
  33. 39. look at industries with similar business models
  34. 40. Defining your digital footprint
  35. 41. each organization leaves a unique digital footprint
  36. 42. Digital Brand Universe
  37. 43. Types of digital properties
  38. 49. Amazon
  39. 51. Subservient chicken
  40. 52. Defining your media mix
  41. 53. Media Mix
  42. 55. Amazon
  43. 56. Amazon
  44. 58. WebMD
  45. 59. WebMD
  46. 60. Usability
  47. 61. user experience degrades in 3-second intervals
  48. 62. under 3 seconds
  49. 63. 3 to 6 seconds
  50. 64. 6 to 9 seconds
  51. 65. keep it simple
  52. 66. angry baby
  53. 67. <ul><li>happy baby </li></ul>
  54. 70. What am I doing here?
  55. 76. users do not read; they scan
  56. 77. <ul><li>F </li></ul>
  57. 82. Where am I?
  58. 88. Designing for your audience
  59. 92. <ul><li>why should I be here? </li></ul><ul><li>what can I do here? </li></ul><ul><li>what do they have here? </li></ul><ul><li>what is this? </li></ul>
  60. 93. Engagement
  61. 94. A word on digital branding
  62. 105. Website planning
  63. 106. Interactive Development Approach
  64. 107. Presentation outline strategy
  65. 108. Presentation outline
  66. 109. Transition should be slowed. Use fade in/out I recommend using a more appealing photograph here. Slow down transition and use fade in/out. Also, the graphics should be on a “note” like the rest of the page. I would keep the graphic and copy on the “post it.” Do not use “click here.” Don’t get the microphone. I would use a graphic that portraits teamwork. Remove. Having two manus is confusing Remove “view the case study.” Just add a hot link to the copy. Do not use the term “full-service” This should be more descriptive of what the company does (I.e. Brand Strategy and Design, Brand Consultants, etc)
  67. 110. Presentation outline
  68. 111. Presentation outline
  69. 112. Presentation outline
  70. 117. HTML vs. Flash HTML FLASH VS
  71. 120. PHP vs. .Net Open Source .Net VS
  72. 121. <ul><li>Part I </li></ul><ul><ul><li>The New Digital Medium </li></ul></ul><ul><ul><li>Defining Your Digital Footprint </li></ul></ul><ul><ul><li>Understanding Your Media Mix </li></ul></ul><ul><ul><li>Website Development </li></ul></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>A Word On Digital Branding </li></ul></ul><ul><li>Part II </li></ul><ul><ul><li>Display Ads </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Landing Pages </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Targeting and Media Tools </li></ul></ul>Presentation Outline
  73. 122. Presentation outline Pedro Laboy [email_address] 212-268-4800 ext. 208

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