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Best practices in digital marketing and user experience

Best practices in digital marketing and user experience
Part 1 of 2

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    Best Practices In Digital Marketing and User Experience - 1 of 2 Best Practices In Digital Marketing and User Experience - 1 of 2 Presentation Transcript

    • Click to edit Master title style
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        • Second level
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      Prepared for company name here | date here Page Pedro Laboy, Partner Best Practices in Digital Marketing Part 1 of 2
      • Part I
        • The New Digital Medium
        • Defining Your Digital Footprint
        • Understanding Your Media Mix
        • Usability Essentials
        • A Word On Digital Branding
        • Website Development
      • Part II
        • Display Ads
        • Email Marketing
        • Landing Pages
        • Search Engine Marketing
        • Targeting and Media Tools
      Presentation Outline
    • We are brand, marketing, and innovation consultants
    • Innovation
    • Engagement
    • Measurement
    • Value
    • A selection of our B2B clients Selected Clients
    • change at the speed of light
    • 1 Billion internet users 2 Billion web pages 2.6 Billion mobile phones 500 Billion gigabytes of digital data created daily 3 Billion web searches
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    • duck cover ignore wish it away
    • "It is not necessary to change. Survival is not mandatory " W. Edwards Deming
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    • From the web to a new digital medium
    • Web
    • Mobile
    • Out of Home
    • interactive TV
    • Digital Universe
    • Web Evolution
    • Digital Landscape
    • what are your goals?
    • what you want
    • what you need
    • what you can afford
    • who are your consumers ?
    • them?
    • them?
    • them?
    • or them?
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    • Adoption rate participation rate aging rate
    • Digital Consumer Universe
    • what is the competition doing?
    • look at industries with similar business models
    • Defining your digital footprint
    • each organization leaves a unique digital footprint
    • Digital Brand Universe
    • Types of digital properties
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    • Amazon
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    • Subservient chicken
    • Defining your media mix
    • Media Mix
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    • Amazon
    • Amazon
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    • WebMD
    • WebMD
    • Usability
    • user experience degrades in 3-second intervals
    • under 3 seconds
    • 3 to 6 seconds
    • 6 to 9 seconds
    • keep it simple
    • angry baby
      • happy baby
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    • What am I doing here?
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    • users do not read; they scan
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    • Where am I?
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    • Designing for your audience
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      • why should I be here?
      • what can I do here?
      • what do they have here?
      • what is this?
    • Engagement
    • A word on digital branding
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    • Website planning
    • Interactive Development Approach
    • Presentation outline strategy
    • Presentation outline
    • Transition should be slowed. Use fade in/out I recommend using a more appealing photograph here. Slow down transition and use fade in/out. Also, the graphics should be on a “note” like the rest of the page. I would keep the graphic and copy on the “post it.” Do not use “click here.” Don’t get the microphone. I would use a graphic that portraits teamwork. Remove. Having two manus is confusing Remove “view the case study.” Just add a hot link to the copy. Do not use the term “full-service” This should be more descriptive of what the company does (I.e. Brand Strategy and Design, Brand Consultants, etc)
    • Presentation outline
    • Presentation outline
    • Presentation outline
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    • HTML vs. Flash HTML FLASH VS
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    • PHP vs. .Net Open Source .Net VS
      • Part I
        • The New Digital Medium
        • Defining Your Digital Footprint
        • Understanding Your Media Mix
        • Website Development
        • Usability
        • A Word On Digital Branding
      • Part II
        • Display Ads
        • Email Marketing
        • Landing Pages
        • Search Engine Marketing
        • Targeting and Media Tools
      Presentation Outline
    • Presentation outline Pedro Laboy [email_address] 212-268-4800 ext. 208