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Best practices in digital marketing and user experience
Part 1 of 2

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  • 1. Click to edit Master title style
    • Click to edit Master text styles
      • Second level
        • Third level
          • Fourth level
            • Fifth level
    Prepared for company name here | date here Page Pedro Laboy, Partner Best Practices in Digital Marketing Part 1 of 2
  • 2.
    • Part I
      • The New Digital Medium
      • Defining Your Digital Footprint
      • Understanding Your Media Mix
      • Usability Essentials
      • A Word On Digital Branding
      • Website Development
    • Part II
      • Display Ads
      • Email Marketing
      • Landing Pages
      • Search Engine Marketing
      • Targeting and Media Tools
    Presentation Outline
  • 3. We are brand, marketing, and innovation consultants
  • 4. Innovation
  • 5. Engagement
  • 6. Measurement
  • 7. Value
  • 8. A selection of our B2B clients Selected Clients
  • 9. change at the speed of light
  • 10. 1 Billion internet users 2 Billion web pages 2.6 Billion mobile phones 500 Billion gigabytes of digital data created daily 3 Billion web searches
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. duck cover ignore wish it away
  • 16. "It is not necessary to change. Survival is not mandatory " W. Edwards Deming
  • 17.  
  • 18. From the web to a new digital medium
  • 19. Web
  • 20. Mobile
  • 21. Out of Home
  • 22. interactive TV
  • 23. Digital Universe
  • 24. Web Evolution
  • 25. Digital Landscape
  • 26. what are your goals?
  • 27. what you want
  • 28. what you need
  • 29. what you can afford
  • 30. who are your consumers ?
  • 31. them?
  • 32. them?
  • 33. them?
  • 34. or them?
  • 35.  
  • 36. Adoption rate participation rate aging rate
  • 37. Digital Consumer Universe
  • 38. what is the competition doing?
  • 39. look at industries with similar business models
  • 40. Defining your digital footprint
  • 41. each organization leaves a unique digital footprint
  • 42. Digital Brand Universe
  • 43. Types of digital properties
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49. Amazon
  • 50.  
  • 51. Subservient chicken
  • 52. Defining your media mix
  • 53. Media Mix
  • 54.  
  • 55. Amazon
  • 56. Amazon
  • 57.  
  • 58. WebMD
  • 59. WebMD
  • 60. Usability
  • 61. user experience degrades in 3-second intervals
  • 62. under 3 seconds
  • 63. 3 to 6 seconds
  • 64. 6 to 9 seconds
  • 65. keep it simple
  • 66. angry baby
  • 67.
    • happy baby
  • 68.  
  • 69.  
  • 70. What am I doing here?
  • 71.  
  • 72.  
  • 73.  
  • 74.  
  • 75.  
  • 76. users do not read; they scan
  • 77.
    • F
  • 78.  
  • 79.  
  • 80.  
  • 81.  
  • 82. Where am I?
  • 83.  
  • 84.  
  • 85.  
  • 86.  
  • 87.  
  • 88. Designing for your audience
  • 89.  
  • 90.  
  • 91.  
  • 92.
    • why should I be here?
    • what can I do here?
    • what do they have here?
    • what is this?
  • 93. Engagement
  • 94. A word on digital branding
  • 95.  
  • 96.  
  • 97.  
  • 98.  
  • 99.  
  • 100.  
  • 101.  
  • 102.  
  • 103.  
  • 104.  
  • 105. Website planning
  • 106. Interactive Development Approach
  • 107. Presentation outline strategy
  • 108. Presentation outline
  • 109. Transition should be slowed. Use fade in/out I recommend using a more appealing photograph here. Slow down transition and use fade in/out. Also, the graphics should be on a “note” like the rest of the page. I would keep the graphic and copy on the “post it.” Do not use “click here.” Don’t get the microphone. I would use a graphic that portraits teamwork. Remove. Having two manus is confusing Remove “view the case study.” Just add a hot link to the copy. Do not use the term “full-service” This should be more descriptive of what the company does (I.e. Brand Strategy and Design, Brand Consultants, etc)
  • 110. Presentation outline
  • 111. Presentation outline
  • 112. Presentation outline
  • 113.  
  • 114.  
  • 115.  
  • 116.  
  • 117. HTML vs. Flash HTML FLASH VS
  • 118.  
  • 119.  
  • 120. PHP vs. .Net Open Source .Net VS
  • 121.
    • Part I
      • The New Digital Medium
      • Defining Your Digital Footprint
      • Understanding Your Media Mix
      • Website Development
      • Usability
      • A Word On Digital Branding
    • Part II
      • Display Ads
      • Email Marketing
      • Landing Pages
      • Search Engine Marketing
      • Targeting and Media Tools
    Presentation Outline
  • 122. Presentation outline Pedro Laboy [email_address] 212-268-4800 ext. 208