Search

Best Practices In Digital Marketing and User Experience - 1 of 2

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

22 comments

Comments 1 - 10 of 22 previous next Post a comment

  • + mazerolle Julien Mazerolle 2 weeks ago
    Hi,
    Excellent - could I get a copy at jm(at)tiogaventure.com.
    Thanks.
  • + ellavirya Ella Virya 2 weeks ago
    this is very informative and useful. would be very much appreciated if you dont mind to send me a copy, to ellavirya@gmail.com. thank you..
  • + Laboy Laboy 1 month ago
    To view more materials on digital marketing please visit my website at http://www.pedrolaboy.com
  • + Laboy Laboy 1 month ago
    If you’d like a copy of the presentation or need help with your digital needs, you can get in touch with me by emailing directly: laboy at brandnexus dot com
  • + cynmcc cynmcc 1 month ago
    You guys know your stuff. Would welcome a conversation regarding my upcoming site redesign...if you have consultants available for this kind of work, please respond / get in touch.
  • + duongmaitrang duongmaitrang 2 months ago
    so great and useful! Could anyone share this presentation for me? duongmaitrang@gmail.com
    thanks for all
  • + longvnt longvnt 3 months ago
    this is really great ! I love to have this one, could you please gice me a copy at longvnt@yahoo.com

    Thanks fro Vietnam
    Long
  • + shrewdman Richard Chen 4 months ago
    a very good PPT,esp for the website planing part!
  • + chielens chielens 4 months ago
    It’s gonna be a cliche, but I have to confirm that this is a great presentation. Is there a chance that I can get a copy emailed to me? geert.chielens@colruyt.be
  • + chielens chielens 4 months ago
    It’s gonna be a cliché, but I have to confirm that this is a great presentation. Is there a chance that I can get a copy emailed to me? geert.chielens@colruyt.be

Comments 1 - 10 of 22 previous next

Post a comment
Embed Video
Edit your comment Cancel

Notes on slide 1

145 Favorites

Best Practices In Digital Marketing and User Experience - 1 of 2 - Presentation Transcript

  1. Click to edit Master title style
    • Click to edit Master text styles
      • Second level
        • Third level
          • Fourth level
            • Fifth level
    Prepared for company name here | date here Page Pedro Laboy, Partner Best Practices in Digital Marketing Part 1 of 2
    • Part I
      • The New Digital Medium
      • Defining Your Digital Footprint
      • Understanding Your Media Mix
      • Usability Essentials
      • A Word On Digital Branding
      • Website Development
    • Part II
      • Display Ads
      • Email Marketing
      • Landing Pages
      • Search Engine Marketing
      • Targeting and Media Tools
    Presentation Outline
  3. We are brand, marketing, and innovation consultants
  4. Innovation
  5. Engagement
  6. Measurement
  7. Value
  8. A selection of our B2B clients Selected Clients
  9. change at the speed of light
  10. 1 Billion internet users 2 Billion web pages 2.6 Billion mobile phones 500 Billion gigabytes of digital data created daily 3 Billion web searches
  11.  
  12.  
  13.  
  14.  
  15. duck cover ignore wish it away
  16. "It is not necessary to change. Survival is not mandatory " W. Edwards Deming
  17.  
  18. From the web to a new digital medium
  19. Web
  20. Mobile
  21. Out of Home
  22. interactive TV
  23. Digital Universe
  24. Web Evolution
  25. Digital Landscape
  26. what are your goals?
  27. what you want
  28. what you need
  29. what you can afford
  30. who are your consumers ?
  31. them?
  32. them?
  33. them?
  34. or them?
  35.  
  36. Adoption rate participation rate aging rate
  37. Digital Consumer Universe
  38. what is the competition doing?
  39. look at industries with similar business models
  40. Defining your digital footprint
  41. each organization leaves a unique digital footprint
  42. Digital Brand Universe
  43. Types of digital properties
  44.  
  45.  
  46.  
  47.  
  48.  
  49. Amazon
  50.  
  51. Subservient chicken
  52. Defining your media mix
  53. Media Mix
  54.  
  55. Amazon
  56. Amazon
  57.  
  58. WebMD
  59. WebMD
  60. Usability
  61. user experience degrades in 3-second intervals
  62. under 3 seconds
  63. 3 to 6 seconds
  64. 6 to 9 seconds
  65. keep it simple
  66. angry baby
    • happy baby
  68.  
  69.  
  70. What am I doing here?
  71.  
  72.  
  73.  
  74.  
  75.  
  76. users do not read; they scan
    • F
  78.  
  79.  
  80.  
  81.  
  82. Where am I?
  83.  
  84.  
  85.  
  86.  
  87.  
  88. Designing for your audience
  89.  
  90.  
  91.  
    • why should I be here?
    • what can I do here?
    • what do they have here?
    • what is this?
  93. Engagement
  94. A word on digital branding
  95.  
  96.  
  97.  
  98.  
  99.  
  100.  
  101.  
  102.  
  103.  
  104.  
  105. Website planning
  106. Interactive Development Approach
  107. Presentation outline strategy
  108. Presentation outline
  109. Transition should be slowed. Use fade in/out I recommend using a more appealing photograph here. Slow down transition and use fade in/out. Also, the graphics should be on a “note” like the rest of the page. I would keep the graphic and copy on the “post it.” Do not use “click here.” Don’t get the microphone. I would use a graphic that portraits teamwork. Remove. Having two manus is confusing Remove “view the case study.” Just add a hot link to the copy. Do not use the term “full-service” This should be more descriptive of what the company does (I.e. Brand Strategy and Design, Brand Consultants, etc)
  110. Presentation outline
  111. Presentation outline
  112. Presentation outline
  113.  
  114.  
  115.  
  116.  
  117. HTML vs. Flash HTML FLASH VS
  118.  
  119.  
  120. PHP vs. .Net Open Source .Net VS
    • Part I
      • The New Digital Medium
      • Defining Your Digital Footprint
      • Understanding Your Media Mix
      • Website Development
      • Usability
      • A Word On Digital Branding
    • Part II
      • Display Ads
      • Email Marketing
      • Landing Pages
      • Search Engine Marketing
      • Targeting and Media Tools
    Presentation Outline
  122. Presentation outline Pedro Laboy [email_address] 212-268-4800 ext. 208

+ LaboyLaboy, 2 years ago

custom

5392 views, 145 favs, 6 embeds more stats

Best practices in digital marketing and user experi more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 5392
    • 5372 on SlideShare
    • 20 from embeds
  • Comments 22
  • Favorites 145
  • Downloads 0
Most viewed embeds
  • 10 views on http://pedrolaboy.com
  • 4 views on http://lethuyhanh.blogspot.com
  • 2 views on http://www.toppromo.at.ua
  • 2 views on http://racheldinham.co.uk
  • 1 views on http://dekirk6.blogspot.com

more

All embeds
  • 10 views on http://pedrolaboy.com
  • 4 views on http://lethuyhanh.blogspot.com
  • 2 views on http://www.toppromo.at.ua
  • 2 views on http://racheldinham.co.uk
  • 1 views on http://dekirk6.blogspot.com
  • 1 views on http://priscilapicinini.blogspot.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories

Tags

more
-->
Search
RSS Feed
What's new?

© 2009 SlideShare Inc. All Rights Reserved