Best Practices In Digital Marketing and User Experience - 1 of 2

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Best Practices In Digital Marketing and User Experience - 1 of 2 - Presentation Transcript

  1. Click to edit Master title style
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    Prepared for company name here | date here Page Pedro Laboy, Partner Best Practices in Digital Marketing Part 1 of 2
    • Part I
      • The New Digital Medium
      • Defining Your Digital Footprint
      • Understanding Your Media Mix
      • Usability Essentials
      • A Word On Digital Branding
      • Website Development
    • Part II
      • Display Ads
      • Email Marketing
      • Landing Pages
      • Search Engine Marketing
      • Targeting and Media Tools
    Presentation Outline
  2. We are brand, marketing, and innovation consultants
  3. Innovation
  4. Engagement
  5. Measurement
  6. Value
  7. A selection of our B2B clients Selected Clients
  8. change at the speed of light
  9. 1 Billion internet users 2 Billion web pages 2.6 Billion mobile phones 500 Billion gigabytes of digital data created daily 3 Billion web searches
  10.  
  11.  
  12.  
  13.  
  14. duck cover ignore wish it away
  15. "It is not necessary to change. Survival is not mandatory " W. Edwards Deming
  16.  
  17. From the web to a new digital medium
  18. Web
  19. Mobile
  20. Out of Home
  21. interactive TV
  22. Digital Universe
  23. Web Evolution
  24. Digital Landscape
  25. what are your goals?
  26. what you want
  27. what you need
  28. what you can afford
  29. who are your consumers ?
  30. them?
  31. them?
  32. them?
  33. or them?
  34.  
  35. Adoption rate participation rate aging rate
  36. Digital Consumer Universe
  37. what is the competition doing?
  38. look at industries with similar business models
  39. Defining your digital footprint
  40. each organization leaves a unique digital footprint
  41. Digital Brand Universe
  42. Types of digital properties
  43.  
  44.  
  45.  
  46.  
  47.  
  48. Amazon
  49.  
  50. Subservient chicken
  51. Defining your media mix
  52. Media Mix
  53.  
  54. Amazon
  55. Amazon
  56.  
  57. WebMD
  58. WebMD
  59. Usability
  60. user experience degrades in 3-second intervals
  61. under 3 seconds
  62. 3 to 6 seconds
  63. 6 to 9 seconds
  64. keep it simple
  65. angry baby
    • happy baby
  66.  
  67.  
  68. What am I doing here?
  69.  
  70.  
  71.  
  72.  
  73.  
  74. users do not read; they scan
    • F
  75.  
  76.  
  77.  
  78.  
  79. Where am I?
  80.  
  81.  
  82.  
  83.  
  84.  
  85. Designing for your audience
  86.  
  87.  
  88.  
    • why should I be here?
    • what can I do here?
    • what do they have here?
    • what is this?
  89. Engagement
  90. A word on digital branding
  91.  
  92.  
  93.  
  94.  
  95.  
  96.  
  97.  
  98.  
  99.  
  100.  
  101. Website planning
  102. Interactive Development Approach
  103. Presentation outline strategy
  104. Presentation outline
  105. Transition should be slowed. Use fade in/out I recommend using a more appealing photograph here. Slow down transition and use fade in/out. Also, the graphics should be on a “note” like the rest of the page. I would keep the graphic and copy on the “post it.” Do not use “click here.” Don’t get the microphone. I would use a graphic that portraits teamwork. Remove. Having two manus is confusing Remove “view the case study.” Just add a hot link to the copy. Do not use the term “full-service” This should be more descriptive of what the company does (I.e. Brand Strategy and Design, Brand Consultants, etc)
  106. Presentation outline
  107. Presentation outline
  108. Presentation outline
  109.  
  110.  
  111.  
  112.  
  113. HTML vs. Flash HTML FLASH VS
  114.  
  115.  
  116. PHP vs. .Net Open Source .Net VS
    • Part I
      • The New Digital Medium
      • Defining Your Digital Footprint
      • Understanding Your Media Mix
      • Website Development
      • Usability
      • A Word On Digital Branding
    • Part II
      • Display Ads
      • Email Marketing
      • Landing Pages
      • Search Engine Marketing
      • Targeting and Media Tools
    Presentation Outline
  117. Presentation outline Pedro Laboy [email_address] 212-268-4800 ext. 208

+ LaboyLaboy, 2 years ago

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