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Unleashing the Power of Social Media - Social Marketing Strategies
 

Unleashing the Power of Social Media - Social Marketing Strategies

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Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.

Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.

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  • Hello Mr Pedro Laboy, That was great presentation. Could you please send a copy to vincentius.aditya7@gmail.com
    It would be greatly appreciated
    Best regard.. Cheers from Indonesia, Thanks before. :)
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  • Dear Mr Pedro Laboy

    Can u plz send me a copy of this PPT on 30.31.ayush@gmail.com as it will be very useful in making my notes for my university paper.

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    AYUSH DIXIT
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  • All you marketers - make sure you can understand consumers’ personality traits to create a targeted marketing strategy towards them! http://blog.tiptaplab.com//bid/182008/
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  • great presentation!!!!could u please send me a copy at tranx_hikaru@yahoo.com.....thank you!!!
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    Unleashing the Power of Social Media - Social Marketing Strategies Unleashing the Power of Social Media - Social Marketing Strategies Presentation Transcript

    • Social Marketing Strategies
      Unleashing the Power of Social Media
      By Pedro Laboy
      January 5, 2010 brandnexus.com
    • Social Media: The Possibilities are Endless
    • Social Media represents a transformational shift in the way we interact and communicate
      The Dawn of a New Era
    • Years to Reach 50 Million Users
      60 million new Facebook users in the last 2 months of 2009
      Source: United Nation’s Cyberschoolbus Document, Apple, Facebook
    • Social Networks Exponential Growth
      5.3 billion
      page fans
      Facebook
      1.9 billion
      monthly visits
      Twitter
      LinkedIn
      790 million
      monthly visits
      1 Billion
      videos viewed daily
      YouTube
      Source: Facebook, Alexa, Wikipedia, Wolfram Alpha
    • Social Media Demographics
      Twitter and Facebook users who are women
      Age of 60 % of Facebook users in 2009
      57%
      25 +
      Income of 58% of LinkedIn users--28% of which are senior executives
      Year Generation
      Y will outnumber Baby Boomers
      2010
      $93,500 +
      Source: Inside Facebook blog, LinkedIn, Grundwald Associates Study, Quantcast
    • A Changing Consumer Behavior
      14%
      Consumers who
      trust advertising
      90%
      28%
      Consumers who trust social recommendations
      December 2009 shoppers who were influenced by social media
      Source: Nielsen Global Consumer Study, comScore
    • Beyond Consumer Products
      Companies managing profiles on social networks
      B2B
      B2C
      83%
      77%
      73%
      45%
      Facebook
      Twitter
      56%
      53%
      27%
      30%
      YouTube
      LinkedIn
      Source: Business.com, “2009 B2B Social Media Benchmarking Study,” November 16, 2009
    • How B2B Uses Social Media
      60%
      Thought Leadership
      49%
      Lead Generation
      Customer Feedback
      46%
      35%
      Advertising
      Source: BtoB Magazine, “2010 Outlook: Marketing Priorities and Plans Survey Results,” November 16, 2009
    • Social Media Spend Change in 2010
      Source: MarketingSherpa, “2010 Social Media Marketing Benchmark Report,” December 11, 2009
    • Marketing Spend Change in 2010
      Source: StrongMail, “2010 Marketing Trends Survey,” December 2, 2009
    • Social Media Barriers to Adoption
    • Limited time and resources as well as fast changing technologies represent the biggest barriers to social media adoption
      Barriers to Adoption
    • Perceived Barriers to Social Media
      agencies
      marketers
      37%
      31%
      25%
      17%
      We don’t know enough about social media to know where to star
      We just don’t have the time to invest in starting a social media program
      31%
      19%
      Social media is not a proven/tested strategy
      Source: Equation Research, “2009 Marketing Industry Trends Report,” August 18, 2009
    • Change at the Speed of Light
    • Social Marketing Strategies
    • Managed Social Media
      © brandnexus.com
    • Offers and Sales Through Social Media
      © brandnexus.com
    • Offers and Sales Through Social Media
      Adidas on Facebook
      Dell through Digg
      Small Business on LInkedIn
      Wine.com on Twitter
    • Content Marketing Through Social Media
      © brandnexus.com
    • Content Marketing in Social Media
      Mckinsey on Twitter
      BCG on Facebook
      Accenture on YouTube
      HBR on LinkedIn
    • Facebook as Marketing Strategy
      © brandnexus.com
    • Facebook as Marketing Strategy
      Customer engagement by Umbria
      Product sales by Dell
      Content marketing by Accenture
      Customer feedback by Starbucks
    • LinkedIn as Marketing Strategy
      © brandnexus.com
    • LinkedIn as Marketing Strategy
      Lead Generation
      Small Business Services
      LinkedIn Groups
    • Twitter as Marketing Strategy
      © brandnexus.com
    • Twitter as Marketing Strategy
      Customer service by Comcast
      Product sales by Dell
      Content marketing by Accenture
      Crowdsourcing by Thredless
    • Video as Marketing Strategy
      © brandnexus.com
    • Video as Marketing Strategy
      Evian’s TV Ads on Youtube
      Tide’s Facebook Videos
      BMW’s videos on industry blogs
      Tom Tom’s product demo on Vimeo
      McKinsey’s IP on YouTube
    • Social Media Technology Solutions
    • Social Recommendations: Trident on USA Today
      Trident’s attempt to harness social media
      Full page on USA Today: $190k - $230k per Day
    • Social Media Technology
      © brandnexus.com
    • Social Recommendation: Nutella on Twitter
      Nutella branded landing page
      Twitter comments posted to the page real time
    • Social Recommendation Engine: Harnessing the Power of Social Media
      Company’s website or microsite
      Customer comments from various social networks updated real-time
      Company’s products
    • Viral Landing Page
      Company can create an unlimited number of branded landing pages
      Acquire new customers
      Feeds can be of any topic and filtered for desired/undesired keywords
    • Facebook Applications
      BMW’s automobiles specs and features
      Coca-cola’s fan created application
      Sales and promotions by Sears
    • Social Mobile Technologies
      Foursquare
      Yelp
      Augmented Reality
    • Brand Nexus’ Services
    • What We Do
      We manage your social media. On your behalf, Brand Nexus listens to customers, responds to comments, deploys socialcampaigns, engages advocates, monitors reputation, generates leads, and grows sales. We engage your customers on a weekly, daily and hourly basis—as frequent as necessary
    • Brand Nexus’ Services
      Managed Social Media
      Social Compass
      Research
      Social Marketing Strategies
      Social Media Policies
      Community Builder
      Leads and Sales Generation
      Social Campaigns
      Virtual/Physical Events
      Engagement Analytics
      Reputation Monitoring
      Performance Analytics
      Social Media Academy
      Social Media Guidelines
      Social Lead Generation Training
      Social Technologies
      Social Applications
      Social Recommendation Engine
      Facebook Apps
      Desktop (AIR)
      Mobile Applications
      iPhone
      Android
      Brand Nexus
      4 East 46th StreetNew York, NY 10017
      917-375-0774
      laboy@brandnexus.com