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Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.

Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.

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  • Hello Mr Pedro Laboy, That was great presentation. Could you please send a copy to vincentius.aditya7@gmail.com
    It would be greatly appreciated
    Best regard.. Cheers from Indonesia, Thanks before. :)
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  • Dear Mr Pedro Laboy

    Can u plz send me a copy of this PPT on 30.31.ayush@gmail.com as it will be very useful in making my notes for my university paper.

    Thanks
    Regards
    AYUSH DIXIT
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  • this is just what I was looking for
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  • All you marketers - make sure you can understand consumers’ personality traits to create a targeted marketing strategy towards them! http://blog.tiptaplab.com//bid/182008/
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  • great presentation!!!!could u please send me a copy at tranx_hikaru@yahoo.com.....thank you!!!
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Unleashing the Power of Social Media - Social Marketing Strategies Unleashing the Power of Social Media - Social Marketing Strategies Presentation Transcript

  • Social Marketing Strategies
    Unleashing the Power of Social Media
    By Pedro Laboy
    January 5, 2010 brandnexus.com
  • Social Media: The Possibilities are Endless
  • Social Media represents a transformational shift in the way we interact and communicate
    The Dawn of a New Era
  • Years to Reach 50 Million Users
    60 million new Facebook users in the last 2 months of 2009
    Source: United Nation’s Cyberschoolbus Document, Apple, Facebook
  • Social Networks Exponential Growth
    5.3 billion
    page fans
    Facebook
    1.9 billion
    monthly visits
    Twitter
    LinkedIn
    790 million
    monthly visits
    1 Billion
    videos viewed daily
    YouTube
    Source: Facebook, Alexa, Wikipedia, Wolfram Alpha
  • Social Media Demographics
    Twitter and Facebook users who are women
    Age of 60 % of Facebook users in 2009
    57%
    25 +
    Income of 58% of LinkedIn users--28% of which are senior executives
    Year Generation
    Y will outnumber Baby Boomers
    2010
    $93,500 +
    Source: Inside Facebook blog, LinkedIn, Grundwald Associates Study, Quantcast
  • A Changing Consumer Behavior
    14%
    Consumers who
    trust advertising
    90%
    28%
    Consumers who trust social recommendations
    December 2009 shoppers who were influenced by social media
    Source: Nielsen Global Consumer Study, comScore
  • Beyond Consumer Products
    Companies managing profiles on social networks
    B2B
    B2C
    83%
    77%
    73%
    45%
    Facebook
    Twitter
    56%
    53%
    27%
    30%
    YouTube
    LinkedIn
    Source: Business.com, “2009 B2B Social Media Benchmarking Study,” November 16, 2009
  • How B2B Uses Social Media
    60%
    Thought Leadership
    49%
    Lead Generation
    Customer Feedback
    46%
    35%
    Advertising
    Source: BtoB Magazine, “2010 Outlook: Marketing Priorities and Plans Survey Results,” November 16, 2009
  • Social Media Spend Change in 2010
    Source: MarketingSherpa, “2010 Social Media Marketing Benchmark Report,” December 11, 2009
  • Marketing Spend Change in 2010
    Source: StrongMail, “2010 Marketing Trends Survey,” December 2, 2009
  • Social Media Barriers to Adoption
  • Limited time and resources as well as fast changing technologies represent the biggest barriers to social media adoption
    Barriers to Adoption
  • Perceived Barriers to Social Media
    agencies
    marketers
    37%
    31%
    25%
    17%
    We don’t know enough about social media to know where to star
    We just don’t have the time to invest in starting a social media program
    31%
    19%
    Social media is not a proven/tested strategy
    Source: Equation Research, “2009 Marketing Industry Trends Report,” August 18, 2009
  • Change at the Speed of Light
  • Social Marketing Strategies
  • Managed Social Media
    © brandnexus.com
  • Offers and Sales Through Social Media
    © brandnexus.com
  • Offers and Sales Through Social Media
    Adidas on Facebook
    Dell through Digg
    Small Business on LInkedIn
    Wine.com on Twitter
  • Content Marketing Through Social Media
    © brandnexus.com
  • Content Marketing in Social Media
    Mckinsey on Twitter
    BCG on Facebook
    Accenture on YouTube
    HBR on LinkedIn
  • Facebook as Marketing Strategy
    © brandnexus.com
  • Facebook as Marketing Strategy
    Customer engagement by Umbria
    Product sales by Dell
    Content marketing by Accenture
    Customer feedback by Starbucks
  • LinkedIn as Marketing Strategy
    © brandnexus.com
  • LinkedIn as Marketing Strategy
    Lead Generation
    Small Business Services
    LinkedIn Groups
  • Twitter as Marketing Strategy
    © brandnexus.com
  • Twitter as Marketing Strategy
    Customer service by Comcast
    Product sales by Dell
    Content marketing by Accenture
    Crowdsourcing by Thredless
  • Video as Marketing Strategy
    © brandnexus.com
  • Video as Marketing Strategy
    Evian’s TV Ads on Youtube
    Tide’s Facebook Videos
    BMW’s videos on industry blogs
    Tom Tom’s product demo on Vimeo
    McKinsey’s IP on YouTube
  • Social Media Technology Solutions
  • Social Recommendations: Trident on USA Today
    Trident’s attempt to harness social media
    Full page on USA Today: $190k - $230k per Day
  • Social Media Technology
    © brandnexus.com
  • Social Recommendation: Nutella on Twitter
    Nutella branded landing page
    Twitter comments posted to the page real time
  • Social Recommendation Engine: Harnessing the Power of Social Media
    Company’s website or microsite
    Customer comments from various social networks updated real-time
    Company’s products
  • Viral Landing Page
    Company can create an unlimited number of branded landing pages
    Acquire new customers
    Feeds can be of any topic and filtered for desired/undesired keywords
  • Facebook Applications
    BMW’s automobiles specs and features
    Coca-cola’s fan created application
    Sales and promotions by Sears
  • Social Mobile Technologies
    Foursquare
    Yelp
    Augmented Reality
  • Brand Nexus’ Services
  • What We Do
    We manage your social media. On your behalf, Brand Nexus listens to customers, responds to comments, deploys socialcampaigns, engages advocates, monitors reputation, generates leads, and grows sales. We engage your customers on a weekly, daily and hourly basis—as frequent as necessary
  • Brand Nexus’ Services
    Managed Social Media
    Social Compass
    Research
    Social Marketing Strategies
    Social Media Policies
    Community Builder
    Leads and Sales Generation
    Social Campaigns
    Virtual/Physical Events
    Engagement Analytics
    Reputation Monitoring
    Performance Analytics
    Social Media Academy
    Social Media Guidelines
    Social Lead Generation Training
    Social Technologies
    Social Applications
    Social Recommendation Engine
    Facebook Apps
    Desktop (AIR)
    Mobile Applications
    iPhone
    Android
    Brand Nexus
    4 East 46th StreetNew York, NY 10017
    917-375-0774
    laboy@brandnexus.com