Keys to Understanding and Leveraging the power of Sina Weibo in China
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Keys to Understanding and Leveraging the power of Sina Weibo in China

on

  • 286 views

Sina Weibo stands out not only through its functionality but also through the way it is used by its millions of members. Its influence and penetration make it a powerful medium for brands that can ...

Sina Weibo stands out not only through its functionality but also through the way it is used by its millions of members. Its influence and penetration make it a powerful medium for brands that can leverage its power to establish deeper, more intense relationships with local consumers. However, tapping the full power of Sina Weibo as a marketing tool calls for a strategic approach that integrates brand objectives, customer expectations and the specificities of the platform.

Statistics

Views

Total Views
286
Views on SlideShare
286
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Keys to Understanding and Leveraging the power of Sina Weibo in China Presentation Transcript

  • 1. •••–––•••
  • 2. •••••
  • 3. 转发
  • 4. 微小说
  • 5. 达人
  • 6. 高帅富神马都是浮云
  • 7. “