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Keys to Understanding and Leveraging the power of Sina Weibo in China
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Keys to Understanding and Leveraging the power of Sina Weibo in China

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Sina Weibo stands out not only through its functionality but also through the way it is used by its millions of members. Its influence and penetration make it a powerful medium for brands that can …

Sina Weibo stands out not only through its functionality but also through the way it is used by its millions of members. Its influence and penetration make it a powerful medium for brands that can leverage its power to establish deeper, more intense relationships with local consumers. However, tapping the full power of Sina Weibo as a marketing tool calls for a strategic approach that integrates brand objectives, customer expectations and the specificities of the platform.

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  • 1. •••–––•••
  • 2. •••••
  • 3. 转发
  • 4. 微小说
  • 5. 达人
  • 6. 高帅富神马都是浮云
  • 7.