(S)mar(T)keting Se01 Ep01
European Digital Agenda and Action 59: Prioritise digital
literacy and skills in the 'New skills...
It’s my job
My web reputation
Linkedin
Academia.edu
Googling me
Twitter: @vbazzarin
2 projects: #Tagbolab and #Placevent
#Tagbolab
The medium is the community (?)
#Placevent
Part I
European Digital Agenda and Action 59
METHOD
● Framework analysis
● Keywords
● Collective storytelling
Framework (I)
Fonte: Osservatorio Nazionale del Turismo 2008
Framework (II)
Fonte: Osservatorio Nazionale del Turismo 2008
Test 1
Now it’s up to you…
A) you have 10 minutes to find information about average
digital skills of your generation;
B) ...
Results
Keywords:
- digital skills of university students (paper)
- abilità informatica generazioni
- digital online skill...
Keywords (part I)
#digitalagenda
#skills
#neeliekroes
#tourism
#brand
#place
#socialmedia
#reputation
#network
#community
...
Digital Agenda for tourism
This video looks at how both social media and mobile
technology has impacted the travel industry specifically.
Digital Agenda Action 59
Make digital literacy and skills a priority of the "New skills for new jobs" Flagship
to be launc...
The future is in your hands
Digital divide in tourism
Venice
Storytelling
1. Content → #keywords
2. Tools → #socialmedia
3. Share it! → #community
Storify
#Rimini
Wordpress
Test 2
Now it’s up to you again
A) you have 10 minutes to create a story board;
B) you can use the tool you prefer to tell...
Part II
Web reputation and personal branding:
theories, strategies and a tool-kit
METHOD
● Framework analysis
● Keywords
●...
Framework: case history
Framework: case history
#epicfail
Parody
Test 3
Now it’s up to you again
A) How your social media reputation is like?
B) Volunteers to be googled and visited in Li...
Personal branding
Fonte: http://www.bitrebels.com/social/9-steps-to-better-personal-branding-infographic/
Video CV
Test 4
Now it’s up to you again
A) you have 5 minutes to choose a place, your 3 keywords
and 2 opinion leaders about this ...
Smart City Exhibition
e-Tourism
Valentina Bazzarin
Dep. Political and Social Sciences
Temporary researcher
Valentina.bazzarin@unibo.it
@vbazzarin
www.unib...
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(S)mar(t)keting se01 ep01

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According to European Digital Agenda Action 59 "Prioritise digital literacy and skills in the 'New skills for jobs' flagship", these seminars are planned to promote graduate students empowerment trough digital literacy. In particular seminars' content is focused on personal web reputation, engagement of relevant communities, and planning of web marketing or social-media marketing strategies.

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(S)mar(t)keting se01 ep01

  1. 1. (S)mar(T)keting Se01 Ep01 European Digital Agenda and Action 59: Prioritise digital literacy and skills in the 'New skills for jobs' flagship Web reputation and personal branding: theories, strategies and a tool-kit Rimini 09/30/2013
  2. 2. It’s my job
  3. 3. My web reputation Linkedin Academia.edu Googling me Twitter: @vbazzarin 2 projects: #Tagbolab and #Placevent
  4. 4. #Tagbolab The medium is the community (?)
  5. 5. #Placevent
  6. 6. Part I European Digital Agenda and Action 59 METHOD ● Framework analysis ● Keywords ● Collective storytelling
  7. 7. Framework (I) Fonte: Osservatorio Nazionale del Turismo 2008
  8. 8. Framework (II) Fonte: Osservatorio Nazionale del Turismo 2008
  9. 9. Test 1 Now it’s up to you… A) you have 10 minutes to find information about average digital skills of your generation; B) you can collect them in a 1 minute slide show; C) so you have 4 minutes to select #keywords, relevant sources and information to tell us something new; D) we’ll rate your performance.
  10. 10. Results Keywords: - digital skills of university students (paper) - abilità informatica generazioni - digital online skills (France, UK business) - digital young generation (business UK 16- 24 years old) - chinese generation digital skills (paper)
  11. 11. Keywords (part I) #digitalagenda #skills #neeliekroes #tourism #brand #place #socialmedia #reputation #network #community #personalprofile #profile #jobseeking #informationseeking #languages #translation #content #ranking #rating #twitter #Facebook #Linkedin #statistics #data
  12. 12. Digital Agenda for tourism
  13. 13. This video looks at how both social media and mobile technology has impacted the travel industry specifically.
  14. 14. Digital Agenda Action 59 Make digital literacy and skills a priority of the "New skills for new jobs" Flagship to be launched in 2010, including the launch of a multi-stakeholder sectoral council for ICT skills and employment to address demand and supply aspects. What is the problem ? A changing labour market With the European labour market radically changing it is clear that new skills will be needed for the jobs of tomorrow. Shortage of adequate skills in some sectors or occupations already co-exist with unemployment across the EU. Why is EU action needed ? IT training is crucial All EU people must have access to IT training as acquiring digital skills can help people in getting new employment opportunities. What has the Commission done? The 'New skills for new jobs' flagship was adopted in November 2010 making digital literacy and skills a priority.
  15. 15. The future is in your hands
  16. 16. Digital divide in tourism
  17. 17. Venice
  18. 18. Storytelling 1. Content → #keywords 2. Tools → #socialmedia 3. Share it! → #community
  19. 19. Storify
  20. 20. #Rimini
  21. 21. Wordpress
  22. 22. Test 2 Now it’s up to you again A) you have 10 minutes to create a story board; B) you can use the tool you prefer to tell us in a 1 minute slide show; C) so you have 4 minutes to select #keywords, relevant sources and information, images to tell us something new; D) the community will rate your performance and the best will be included in the story of this seminar
  23. 23. Part II Web reputation and personal branding: theories, strategies and a tool-kit METHOD ● Framework analysis ● Keywords ● Collective storytelling
  24. 24. Framework: case history
  25. 25. Framework: case history
  26. 26. #epicfail
  27. 27. Parody
  28. 28. Test 3 Now it’s up to you again A) How your social media reputation is like? B) Volunteers to be googled and visited in Linkedin and Facebook (you have 3 minutes to check your profile)
  29. 29. Personal branding Fonte: http://www.bitrebels.com/social/9-steps-to-better-personal-branding-infographic/
  30. 30. Video CV
  31. 31. Test 4 Now it’s up to you again A) you have 5 minutes to choose a place, your 3 keywords and 2 opinion leaders about this place web reputation; B) you should tell us the result of your work and the community will decide which is most effective picture
  32. 32. Smart City Exhibition
  33. 33. e-Tourism
  34. 34. Valentina Bazzarin Dep. Political and Social Sciences Temporary researcher Valentina.bazzarin@unibo.it @vbazzarin www.unibo.it
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