1. YA Lit 2.0 Russell Palmerrussell.firstname.lastname@example.org
2. Agenda• Introductions• Learning objectives• Why Web 2.0 and YA Lit?• Tour and Exploration/Play of YA Lit 2.0 Resources• Break• Ideas for Pulling Together The Resources Together for Your Patrons
3. Introductions• Who you are• Where you work• Your role in programming at your workplace• Your interest in young adult literature
4. Which of these tools do you use or read regularly?• Facebook• MySpace• YouTube• Twitter• Library Thing/GoodReads/Shelfari• Skype• Widgets• Google Books
5. Let’s Talk!• How do you currently promote YA lit and/or YA authors in your library program?• How do you go about keeping up with the latest news in the world of YA lit?
6. Objectives• Identify the Web 2.0 tools and channels for YA Lit authors, book publishers, and booksellers are using to reach teens.• Identify ways to apply these tools to our practice as librarians.• Identify ways to embed YA Lit 2.0 content into your library blog, wiki, or webpage.
7. Purposes ofSocial Media Tools• To promote an author’s books, especially new books• To connect with readers• To connect with educators and librarians• To raise awareness of issues important to an author
8. Social Media Tools Used by YA Authors, Book Publishers, and Booksellers• Blogs• Facebook• Twitter• YouTube Channels• Promotional book videos/trailers
9. Teens and Social MediaAccording to the December 2009 Networked Learners report from the Pew Internet and American Life Project:• 54% of online teens read blogs• 73% use social network sites• 75% view videos on video sharing sites like YouTube
10. The Power of Social Networks“I find theres a felt intimacy through social networks despite the sites being so public. Writers themselves are buoyed up to keep going, keep working. The act of writing may still be a solitary one, but the reading community is vibrant and can now be heard.” Lorie Ann Grover, YA Author Readergirlz diva
11. Tour of YA Lit 2.0 ResourcesLet’s now take a livetour of the socialmedia resourcesfeaturing today’shottest YA authors,book publishers,and booksellers!
12. Facebook and MySpace• Writers can share music playlists that may relate to a book or personal favorites, blog entries, upcoming events, photos, and book information.• Young readers can “friend” or become a fan of these writers to keep up with the latest entries on a particular writer’s social network.• Groups such as Readergirlz http://www.readergirlz.com/issue .html host monthly discussions on a featured author and book on MySpace; this live chat gives teens a chance to interact with the featured YA writer.
13. Facebook Applications• Readers Advisory• Virtual Book Clubs• Connect with authors• Keep abreast of latest new from teen book publishers (releases, contests, author appearances)• Collection development
14. Facebook: Friend/Fan an Author
15. Facebook: YA Lit Publishers
16. Facebook: Book Page
17. Explore and Play• Explore the links in this section as you like for 10 minutes• http://theunquietlibrary.libguides.com/yalit• How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit?• We will do a 5 minute quickshare of our impressions/responses as a group
18. Share Ideas
19. YouTube and YA Lit
20. YouTube and YA Lit• While YouTube may get a bad rap for some of the scintillating content that makes the evening news, the rich and educational material available sadly does not receive enough buzz.• YA authors and book publishers are using YouTube to post author interviews, book events, and book trailers.• For teens who have grown up in the era of digital media, YouTube provides another point of entry into books and access to favorite writers.
21. YouTube and YA Lit• Not only can teens view this content at home, but educators/librarians can also embed these videos into their web pages and blogs as part of their novel or author studies.• Booksellers like Barnes and Noble are also jumping into YouTube to promote books, new releases, and authors.
22. YouTube and YA Lit: Applications• Embed the videos into your library blog, wiki, or information portal (such as Netvibes).• Show the videos of book trailers or author interview to small groups of teens as part of a special celebration, such as Teen Read Week, or as a special promotional treat with popcorn and snacks.• Use as an authoritative source of information in a research pathfinder on a contemporary YA author or novel study.
23. YouTube: Book Trailer
24. YouTube: Author Interviews/Talks
25. YouTube: Publisher Channels
26. YouTube: Embed Videos
27. Explore and Play• Explore the links in this section as you like for 10 minutes: http://theunquietlibrary.libguides.com/yalit• How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit?• We will do a 5 minute quickshare of our impressions/responses as a group
28. Share Ideas: YouTube
29. Book Widgets
30. Widgets• A widget is a live update on a website, webpage, or desktop.• Widgets contain personalized neatly organized content or applications selected by its user.• Code is generated for each widget and can be embedded practically anywhere.
31. Widgets: Applications• Embed into your wiki, website, blog, or Netvibes page.• Use to build excitement about new releases.• "Try Before You Buy"
32. Harper Teen Book Widgets
33. Harper Teen Book Widgets
34. Harper Teen Book Widgets
35. Harper Teen Book Widgets
36. Simon Teens Book Widget
37. Scholastic Book Widgets
38. Teachers at Random
39. Random House Teens
40. Google Book Searchhttp://books.google.com/
41. Google Books
42. Explore and Play• Explore the links in this section as you like for 10 minutes: http://theunquietlibrary.libguides.com/yalit• How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit?• We will do a 5 minute quickshare of our impressions/responses as a group
43. Share Ideas: Widgets and Google Books
45. Blogs: How Are YA Authors Using Blogs?• To share the writing process• To share personal reflections/musings• To help promote a book• To help publicize a cause in which the author is involved
46. Blogs: How Are YA Authors Using Blogs?• Humor• Contests• Book Giveaways/Bookmark Freebies
47. Other Features of YA Author Blogs• Blogrolls• Playlists• Widgets to their LibraryThing or similar service accounts (“What I’m Reading”)• Twitter widgets• Photo montage of book covers• Book Trailers/Videos
48. Blogs: Applications• Embed the RSS feeds of blogs from favorite authors into your website, wiki, Netvibes page, or blog.• Use as a resource when doing an author study or "featured" author.• Use for readers advisory (for teens and for yourself!).• Primary source of research/information about an author.
49. Blogs: Applications• Use as a source of information about upcoming book tours and book releases.• Many authors host contests on their blogs or free giveaways!• Several authors include photos and links to other social networks (such as FB page, Twitter)
50. Blog Benefits
51. YA Author Blog Examples
52. YA Lit Author Blog Examples
54. Twitter: What Is It?• “What are you doing?” in 140 characters or less• YA Authors Tweet on everything: the mundane, personal joys/sorrow, writing angst/euphoria• Many YA authors use Twitter to connect with professionals in the field
55. Twitter: Applications• Include the RSS feed or a widget for favorite authors on your blog, Netvibes page, website, wiki• Models of concise writing• Collection development/new releases• Contest and author news• Professional networking with authors and publishers
56. Twitter: YA Authorshttp://twitter.com/janetleecarey
57. Twitter: YA Authors
58. Twitter: Publishers
59. Explore and Play• Explore the links in this section as you like for 10 minutes: http://theunquietlibrary.libguides.com/yalit• How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit?• We will do a 5 minute quickshare of our impressions/responses as a group
60. Share Ideas: Blogs and Twitter
62. Skype• Chat away with free Skype-to-Skype calls and never worry about cost, time or distance.• Talk, instant message (IM) or make video calls for nothing.• You can also make local, long distance and international calls to phones and mobiles at great rates too.
63. Skype for Virtual Author Visits• A flexible option that works for many authors’ busy schedules• More affordable for many libraries• Like a face to face visit, many offer the option of customizing the virtual visit
64. Skype for Virtual Author Visits
65. Skype for Virtual Author Visits
66. Skype an Author: Archived Webinar
67. Pulling The Tools Together• You can pull these YA Lit 2.0 elements together by creating an information portal.• You can create a subject guide using a traditional web authoring page or a free tool like Netvibes.• You can create the YA subject guide around a book award, theme, or author.
72. Explore and Play• Please take one last visit to http://theunquietlibrary.libguides.com/yalit and look for the tab, “Pulling It All Together”• Take some time to explore the sample Netvibes page as well as the extended example at LibGuides
75. Thank You for Attending! Questions? • Professional Development • 1.800.999.8558 • Web: lyrasis.org•Email: email@example.com
76. Works Cited• Jones, Sydney, and Susannah Fox. Generations Online in 2009. 28 Jan. 2009. 17 Mar. 2009 <http://www.pewinternet.org/Reports/2009/Generations- Online-in-2009.aspx>.• Rainie, Lee. “Networked Learners.” Pew Internet and American Life Project. 12 Dec.. 2009. Pew Research Center. 01 Jun. 2009 <http://www.pewinternet.org/Presentations/2009/Teens- and-the-internet.aspx>.