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Google Places - Local Search for Local Business
 

Google Places - Local Search for Local Business

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97% of your customers are using the Internet to find you before visiting your store. With Google Places you can impact on your foot traffic immediately. Having a complete listing on Google Places is ...

97% of your customers are using the Internet to find you before visiting your store. With Google Places you can impact on your foot traffic immediately. Having a complete listing on Google Places is critical. Learn how to have a 100% complete Google Places profile. Claim your Google Place today.

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    Google Places - Local Search for Local Business Google Places - Local Search for Local Business Presentation Transcript

    • The Secrets of Local Search: Dominate Your Market Using Proven Internet Tactics
    • The Secrets of Local Search
      • presented by Jeff Jobe and John Smiley LXi|Solutions
      • Internet Marketing for Local Businesses Additional Services: Web Design & Search Engine Optimization [email_address] and [email_address] www.lxisolutions.com 425-315-5636
    • The Secrets of Local Search
      • We work with businesses that are already successful.
      • You can do what we do for yourself if you wanted to do so.
      • You understand you need to effectively market your business in order to be successful.
      • You are busy or you want to be!
    •  
    • Traditional Marketing Is Rapidly Declining
      • National Advertising Spending declining by 13% in 2010
      • Newspaper Advertising is down 22.5%
      • Local TV Advertising will decline by 25%
      • Local Radio off by 19%
      • Digital Advertising will eclipse Print Advertising for the first time in 2010
      • Source: jackmeyers.com
    • On Line Marketing Is Skyrocketing!
      • AdMedia Partners Survey for 2010
      • Social Media Marketing (55%)
      • Mobile Marketing (48%)
      • Search Marketing (41%)
      • CRM/Analytics (41%)
      • E-Mail Marketing (35%)
      • Source: USAToday.com
    • Local Search is the Small Business Game Changer
      • 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
      • 82% of local searchers follow up offline via an in-store visit, phone call, or purchase (TMP / comScore)
      • 73% of online activity is related to local content (Google)
    • Pink Cake Box Small Business Finds Success Online
      • Specialty Cake Store Opened in 2005 – 10 employees in northern New Jersey
      • Pink Cake Box’s blog receives upwards of 120,000 unique visitors a month and drives a large percentage of their orders.
      • Owner Jesse Heap says, they owe much of their success to solid online marketing. “I don’t think we realized how critical the web would become to our business”.
    • Anatomy of a Google Search Page
    • & Local Business
      • Google displays local businesses when a local business search is made. e.g. Mill Creek Florist
      • Google now displays local search results for broad searches e.g. Florist
      • This helps level the playing field for local businesses.
    • What Do I Need To Do Right Now?
      • CLAIM your Google Places Listing!
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    • Smart Category Strategy
      • Create new categories based on your optimum keywords
    • Smart Category Strategy
      • What are keywords ?
      • Search Terms that people are typing into the search engines to find local businesses to buy from.
      • What are some keywords for your business?
    • Smart Category Strategy
      • EVERYTHING
      • Revolves around your
      • Keywords
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    • Google Postcard - Front
    • Google Postcard - Back
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    • What Else Can You Do?
      • Submit Your Website To:
      • “ Yellow Page” type directory websites
      • Search Engine Directories - Google, Yahoo, Bing
      • Local Directory Websites - Citysearch
      • HyperLocal – HelloSeattle.com; minicities.com
      • Industry Specific
    • Hyperlocal Seattle
    • Directory & Review Websites To List Your Business
      • Listed In Priority Order:
        • 1. CitySearch
      9. Ask.com
        • 2. Yelp
      10. Zagat’s
        • 3. InsiderPages
      11. Guidespot
        • 4. SuperPages
      12. Yahoo Travel
        • 5. TripAdvisor
      13. Panorimio
        • 6. MerchantCircle
      14. Yahoo Yellow Pages
        • 7. Bing
      15. YellowBook
        • 8. Local.com
    • ATTENDEE BONUS
      • A Comprehensive List of these Directories Will Be Emailed to You Within 2 Days!
      • Directories will be hyperlinked
    • Quick Directory Check for Your Website
    •  
    • “ Review” Websites
      • Prominent Review Websites:
      • Yelp.com
      • CitySearch.com
      • Maps.google.com
      • InsiderPages.com
      • Local.com
      • Local.yahoo.com
      • Merchantcircle.com
      • BestoftheWeb.com
    • Do Not Create FAKE Reviews!
    • Fake Reviews Continued…
      • Fabricated reviews typically do not have a “ring of truth”
      • Fake reviews are often removed by the review site administrators
    • Your Website
      • Complete Name, Address, Phone – every page
      • Make Sure You Have A “Contact Us” page
      • Find someone who can “SEO” your website
          • Properly chosen keywords for your website will be the foundation of both your on-site optimization as well as your off-site optimization
          • Keywords are important when entering your business information in the various directories,
    • No Absolute Guarantees
      • An Important Factor We Have No Control Over:
      • Google Page Rank Algorithm
    • No Absolute Guarantees
      • Important to Use a Variety of Online Marketing Strategies so you can dominate Google:
        • Video - YouTube
        • Social Networking - Twitter
        • Article Marketing –EzineArticles, Go Articles
        • Online Press Releases
        • Many Others…
    • LXi|Solutions Services
      • Internet Marketing Consulting
      • Social Media Strategies
      • Local Search Optimization
      • Interactive Web Development
      • Customized Email Campaigns
      • Keyword Research
      • Directory Program
      • Web Design
    • LXi|Solutions Services
      • Online Marketing Programs that Gets Your Phone Ringing and the Doors Swinging!
    • Questions & Answers LXi|Solutions (425) 315-5636