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Google Places - Local Search for Local Business

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97% of your customers are using the Internet to find you before visiting your store. With Google Places you can impact on your foot traffic immediately. Having a complete listing on Google Places is …

97% of your customers are using the Internet to find you before visiting your store. With Google Places you can impact on your foot traffic immediately. Having a complete listing on Google Places is critical. Learn how to have a 100% complete Google Places profile. Claim your Google Place today.

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  • 1. The Secrets of Local Search: Dominate Your Market Using Proven Internet Tactics
  • 2. The Secrets of Local Search
    • presented by Jeff Jobe and John Smiley LXi|Solutions
    • Internet Marketing for Local Businesses Additional Services: Web Design & Search Engine Optimization [email_address] and [email_address] www.lxisolutions.com 425-315-5636
  • 3. The Secrets of Local Search
    • We work with businesses that are already successful.
    • You can do what we do for yourself if you wanted to do so.
    • You understand you need to effectively market your business in order to be successful.
    • You are busy or you want to be!
  • 4.  
  • 5. Traditional Marketing Is Rapidly Declining
    • National Advertising Spending declining by 13% in 2010
    • Newspaper Advertising is down 22.5%
    • Local TV Advertising will decline by 25%
    • Local Radio off by 19%
    • Digital Advertising will eclipse Print Advertising for the first time in 2010
    • Source: jackmeyers.com
  • 6. On Line Marketing Is Skyrocketing!
    • AdMedia Partners Survey for 2010
    • Social Media Marketing (55%)
    • Mobile Marketing (48%)
    • Search Marketing (41%)
    • CRM/Analytics (41%)
    • E-Mail Marketing (35%)
    • Source: USAToday.com
  • 7. Local Search is the Small Business Game Changer
    • 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
    • 82% of local searchers follow up offline via an in-store visit, phone call, or purchase (TMP / comScore)
    • 73% of online activity is related to local content (Google)
  • 8. Pink Cake Box Small Business Finds Success Online
    • Specialty Cake Store Opened in 2005 – 10 employees in northern New Jersey
    • Pink Cake Box’s blog receives upwards of 120,000 unique visitors a month and drives a large percentage of their orders.
    • Owner Jesse Heap says, they owe much of their success to solid online marketing. “I don’t think we realized how critical the web would become to our business”.
  • 9. Anatomy of a Google Search Page
  • 10. & Local Business
    • Google displays local businesses when a local business search is made. e.g. Mill Creek Florist
    • Google now displays local search results for broad searches e.g. Florist
    • This helps level the playing field for local businesses.
  • 11. What Do I Need To Do Right Now?
    • CLAIM your Google Places Listing!
  • 12.  
  • 13.  
  • 14.  
  • 15. Smart Category Strategy
    • Create new categories based on your optimum keywords
  • 16. Smart Category Strategy
    • What are keywords ?
    • Search Terms that people are typing into the search engines to find local businesses to buy from.
    • What are some keywords for your business?
  • 17. Smart Category Strategy
    • EVERYTHING
    • Revolves around your
    • Keywords
  • 18.  
  • 19.  
  • 20.  
  • 21. Google Postcard - Front
  • 22. Google Postcard - Back
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. What Else Can You Do?
    • Submit Your Website To:
    • “ Yellow Page” type directory websites
    • Search Engine Directories - Google, Yahoo, Bing
    • Local Directory Websites - Citysearch
    • HyperLocal – HelloSeattle.com; minicities.com
    • Industry Specific
  • 31. Hyperlocal Seattle
  • 32. Directory & Review Websites To List Your Business
    • Listed In Priority Order:
      • 1. CitySearch
    9. Ask.com
      • 2. Yelp
    10. Zagat’s
      • 3. InsiderPages
    11. Guidespot
      • 4. SuperPages
    12. Yahoo Travel
      • 5. TripAdvisor
    13. Panorimio
      • 6. MerchantCircle
    14. Yahoo Yellow Pages
      • 7. Bing
    15. YellowBook
      • 8. Local.com
  • 33. ATTENDEE BONUS
    • A Comprehensive List of these Directories Will Be Emailed to You Within 2 Days!
    • Directories will be hyperlinked
  • 34. Quick Directory Check for Your Website
  • 35.  
  • 36. “ Review” Websites
    • Prominent Review Websites:
    • Yelp.com
    • CitySearch.com
    • Maps.google.com
    • InsiderPages.com
    • Local.com
    • Local.yahoo.com
    • Merchantcircle.com
    • BestoftheWeb.com
  • 37. Do Not Create FAKE Reviews!
  • 38. Fake Reviews Continued…
    • Fabricated reviews typically do not have a “ring of truth”
    • Fake reviews are often removed by the review site administrators
  • 39. Your Website
    • Complete Name, Address, Phone – every page
    • Make Sure You Have A “Contact Us” page
    • Find someone who can “SEO” your website
        • Properly chosen keywords for your website will be the foundation of both your on-site optimization as well as your off-site optimization
        • Keywords are important when entering your business information in the various directories,
  • 40. No Absolute Guarantees
    • An Important Factor We Have No Control Over:
    • Google Page Rank Algorithm
  • 41. No Absolute Guarantees
    • Important to Use a Variety of Online Marketing Strategies so you can dominate Google:
      • Video - YouTube
      • Social Networking - Twitter
      • Article Marketing –EzineArticles, Go Articles
      • Online Press Releases
      • Many Others…
  • 42. LXi|Solutions Services
    • Internet Marketing Consulting
    • Social Media Strategies
    • Local Search Optimization
    • Interactive Web Development
    • Customized Email Campaigns
    • Keyword Research
    • Directory Program
    • Web Design
  • 43. LXi|Solutions Services
    • Online Marketing Programs that Gets Your Phone Ringing and the Doors Swinging!
  • 44. Questions & Answers LXi|Solutions (425) 315-5636