The Secrets of Local Search: Dominate Your Market Using Proven Internet Tactics
The Secrets of Local Search <ul><li>presented by Jeff Jobe and John Smiley LXi|Solutions </li></ul><ul><li>Internet Market...
The Secrets of Local Search <ul><li>We work with businesses that are already successful.  </li></ul><ul><li>You can do wha...
 
Traditional Marketing Is Rapidly Declining <ul><li>National Advertising Spending declining by 13% in 2010 </li></ul><ul><l...
On Line Marketing Is Skyrocketing! <ul><li>AdMedia Partners Survey for 2010 </li></ul><ul><li>Social Media Marketing (55%)...
Local Search is the Small Business Game Changer <ul><li>90% of online commercial searches result in offline bricks and mor...
Pink Cake Box Small Business Finds Success Online <ul><li>Specialty Cake Store Opened in 2005 – 10 employees in northern N...
Anatomy of a Google Search Page
& Local Business <ul><li>Google displays local businesses when a local business search is made.  e.g. Mill Creek Florist <...
What Do I Need To Do Right Now? <ul><li>CLAIM  your Google Places Listing! </li></ul>
 
 
 
Smart Category Strategy <ul><li>Create new categories  based on your optimum keywords  </li></ul>
Smart Category Strategy <ul><li>What are  keywords ? </li></ul><ul><li>Search Terms that people are typing into the search...
Smart Category Strategy <ul><li>EVERYTHING  </li></ul><ul><li>Revolves around your  </li></ul><ul><li>Keywords </li></ul>
 
 
 
Google Postcard - Front
Google Postcard - Back
 
 
 
 
 
 
 
What Else Can You Do? <ul><li>Submit Your Website To: </li></ul><ul><li>“ Yellow Page” type directory websites  </li></ul>...
Hyperlocal Seattle
Directory & Review Websites To List Your Business <ul><li>Listed In Priority Order: </li></ul><ul><ul><li>1. CitySearch </...
ATTENDEE BONUS <ul><li>A Comprehensive List of these Directories Will Be Emailed to You Within 2 Days! </li></ul><ul><li>D...
Quick Directory Check for Your Website
 
“ Review” Websites <ul><li>Prominent Review Websites: </li></ul><ul><li>Yelp.com </li></ul><ul><li>CitySearch.com </li></u...
Do Not Create  FAKE  Reviews!
Fake Reviews Continued… <ul><li>Fabricated reviews typically do not have a “ring of truth” </li></ul><ul><li>Fake reviews ...
Your Website <ul><li>Complete Name, Address, Phone – every page </li></ul><ul><li>Make Sure You Have A “Contact Us” page <...
No Absolute Guarantees <ul><li>An Important Factor We Have No Control Over: </li></ul><ul><li>Google Page Rank Algorithm <...
No Absolute Guarantees <ul><li>Important to Use a Variety of Online Marketing Strategies so you can dominate Google: </li>...
LXi|Solutions Services <ul><li>Internet Marketing Consulting </li></ul><ul><li>Social Media Strategies </li></ul><ul><li>L...
LXi|Solutions Services <ul><li>Online Marketing Programs that Gets Your Phone Ringing and the Doors Swinging! </li></ul>
Questions & Answers LXi|Solutions (425) 315-5636
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Google Places - Local Search for Local Business

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97% of your customers are using the Internet to find you before visiting your store. With Google Places you can impact on your foot traffic immediately. Having a complete listing on Google Places is critical. Learn how to have a 100% complete Google Places profile. Claim your Google Place today.

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Google Places - Local Search for Local Business

  1. 1. The Secrets of Local Search: Dominate Your Market Using Proven Internet Tactics
  2. 2. The Secrets of Local Search <ul><li>presented by Jeff Jobe and John Smiley LXi|Solutions </li></ul><ul><li>Internet Marketing for Local Businesses Additional Services: Web Design & Search Engine Optimization [email_address] and [email_address] www.lxisolutions.com 425-315-5636 </li></ul>
  3. 3. The Secrets of Local Search <ul><li>We work with businesses that are already successful. </li></ul><ul><li>You can do what we do for yourself if you wanted to do so. </li></ul><ul><li>You understand you need to effectively market your business in order to be successful. </li></ul><ul><li>You are busy or you want to be! </li></ul>
  4. 5. Traditional Marketing Is Rapidly Declining <ul><li>National Advertising Spending declining by 13% in 2010 </li></ul><ul><li>Newspaper Advertising is down 22.5% </li></ul><ul><li>Local TV Advertising will decline by 25% </li></ul><ul><li>Local Radio off by 19% </li></ul><ul><li>Digital Advertising will eclipse Print Advertising for the first time in 2010 </li></ul><ul><li>Source: jackmeyers.com </li></ul>
  5. 6. On Line Marketing Is Skyrocketing! <ul><li>AdMedia Partners Survey for 2010 </li></ul><ul><li>Social Media Marketing (55%) </li></ul><ul><li>Mobile Marketing (48%) </li></ul><ul><li>Search Marketing (41%) </li></ul><ul><li>CRM/Analytics (41%) </li></ul><ul><li>E-Mail Marketing (35%) </li></ul><ul><li>Source: USAToday.com </li></ul>
  6. 7. Local Search is the Small Business Game Changer <ul><li>90% of online commercial searches result in offline bricks and mortar purchases (comScore) </li></ul><ul><li>82% of local searchers follow up offline via an in-store visit, phone call, or purchase (TMP / comScore) </li></ul><ul><li>73% of online activity is related to local content (Google) </li></ul>
  7. 8. Pink Cake Box Small Business Finds Success Online <ul><li>Specialty Cake Store Opened in 2005 – 10 employees in northern New Jersey </li></ul><ul><li>Pink Cake Box’s blog receives upwards of 120,000 unique visitors a month and drives a large percentage of their orders. </li></ul><ul><li>Owner Jesse Heap says, they owe much of their success to solid online marketing. “I don’t think we realized how critical the web would become to our business”. </li></ul>
  8. 9. Anatomy of a Google Search Page
  9. 10. & Local Business <ul><li>Google displays local businesses when a local business search is made. e.g. Mill Creek Florist </li></ul><ul><li>Google now displays local search results for broad searches e.g. Florist </li></ul><ul><li>This helps level the playing field for local businesses. </li></ul>
  10. 11. What Do I Need To Do Right Now? <ul><li>CLAIM your Google Places Listing! </li></ul>
  11. 15. Smart Category Strategy <ul><li>Create new categories based on your optimum keywords </li></ul>
  12. 16. Smart Category Strategy <ul><li>What are keywords ? </li></ul><ul><li>Search Terms that people are typing into the search engines to find local businesses to buy from. </li></ul><ul><li>What are some keywords for your business? </li></ul>
  13. 17. Smart Category Strategy <ul><li>EVERYTHING </li></ul><ul><li>Revolves around your </li></ul><ul><li>Keywords </li></ul>
  14. 21. Google Postcard - Front
  15. 22. Google Postcard - Back
  16. 30. What Else Can You Do? <ul><li>Submit Your Website To: </li></ul><ul><li>“ Yellow Page” type directory websites </li></ul><ul><li>Search Engine Directories - Google, Yahoo, Bing </li></ul><ul><li>Local Directory Websites - Citysearch </li></ul><ul><li>HyperLocal – HelloSeattle.com; minicities.com </li></ul><ul><li>Industry Specific </li></ul>
  17. 31. Hyperlocal Seattle
  18. 32. Directory & Review Websites To List Your Business <ul><li>Listed In Priority Order: </li></ul><ul><ul><li>1. CitySearch </li></ul></ul>9. Ask.com <ul><ul><li>2. Yelp </li></ul></ul>10. Zagat’s <ul><ul><li>3. InsiderPages </li></ul></ul>11. Guidespot <ul><ul><li>4. SuperPages </li></ul></ul>12. Yahoo Travel <ul><ul><li>5. TripAdvisor </li></ul></ul>13. Panorimio <ul><ul><li>6. MerchantCircle </li></ul></ul>14. Yahoo Yellow Pages <ul><ul><li>7. Bing </li></ul></ul>15. YellowBook <ul><ul><li>8. Local.com </li></ul></ul>
  19. 33. ATTENDEE BONUS <ul><li>A Comprehensive List of these Directories Will Be Emailed to You Within 2 Days! </li></ul><ul><li>Directories will be hyperlinked </li></ul>
  20. 34. Quick Directory Check for Your Website
  21. 36. “ Review” Websites <ul><li>Prominent Review Websites: </li></ul><ul><li>Yelp.com </li></ul><ul><li>CitySearch.com </li></ul><ul><li>Maps.google.com </li></ul><ul><li>InsiderPages.com </li></ul><ul><li>Local.com </li></ul><ul><li>Local.yahoo.com </li></ul><ul><li>Merchantcircle.com </li></ul><ul><li>BestoftheWeb.com </li></ul>
  22. 37. Do Not Create FAKE Reviews!
  23. 38. Fake Reviews Continued… <ul><li>Fabricated reviews typically do not have a “ring of truth” </li></ul><ul><li>Fake reviews are often removed by the review site administrators </li></ul>
  24. 39. Your Website <ul><li>Complete Name, Address, Phone – every page </li></ul><ul><li>Make Sure You Have A “Contact Us” page </li></ul><ul><li>Find someone who can “SEO” your website </li></ul><ul><ul><ul><li>Properly chosen keywords for your website will be the foundation of both your on-site optimization as well as your off-site optimization </li></ul></ul></ul><ul><ul><ul><li>Keywords are important when entering your business information in the various directories, </li></ul></ul></ul>
  25. 40. No Absolute Guarantees <ul><li>An Important Factor We Have No Control Over: </li></ul><ul><li>Google Page Rank Algorithm </li></ul>
  26. 41. No Absolute Guarantees <ul><li>Important to Use a Variety of Online Marketing Strategies so you can dominate Google: </li></ul><ul><ul><li>Video - YouTube </li></ul></ul><ul><ul><li>Social Networking - Twitter </li></ul></ul><ul><ul><li>Article Marketing –EzineArticles, Go Articles </li></ul></ul><ul><ul><li>Online Press Releases </li></ul></ul><ul><ul><li>Many Others… </li></ul></ul>
  27. 42. LXi|Solutions Services <ul><li>Internet Marketing Consulting </li></ul><ul><li>Social Media Strategies </li></ul><ul><li>Local Search Optimization </li></ul><ul><li>Interactive Web Development </li></ul><ul><li>Customized Email Campaigns </li></ul><ul><li>Keyword Research </li></ul><ul><li>Directory Program </li></ul><ul><li>Web Design </li></ul>
  28. 43. LXi|Solutions Services <ul><li>Online Marketing Programs that Gets Your Phone Ringing and the Doors Swinging! </li></ul>
  29. 44. Questions & Answers LXi|Solutions (425) 315-5636

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