Cold Store Webinar

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In this presentation, learn more about LXE's cold-rated mobile computers and opportunities for resellers to market those computers to their cold-chain customer base.

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Cold Store Webinar

  1. 1. LXE Channel Marketing<br />March 31, 2010<br />OPPORTUNITIES IN COLD STORAGE<br />Company Confidential<br />
  2. 2. 2<br />A BIG MARKET OPPORTUNITY<br />COLD STORAGE<br /><ul><li>Cold storage is the low hanging fruit of the supply chain.
  3. 3. The economic downturn has had limited impact on the food industry.
  4. 4. Traceability regulations (the so-called “farm-to-fork” laws) demand real-time data management, it means there’s a need.
  5. 5. Multiple targets</li></ul>-Food processing, distribution, retail, 3PLs (the obvious suspects)<br />-Pharmaceuticals, Healthcare<br />-Ports <br />-Outdoor operations<br />
  6. 6. WHAT DOES IT MEAN?<br />COLD ENVIRONMENTS<br /><ul><li>Materials can become brittle
  7. 7. Some plastics can become brittle
  8. 8. Keyboards
  9. 9. Rubber gaskets
  10. 10. Liquid crystal displays can freeze
  11. 11. Touch screens can malfunction as ice develops between screen and front bezel
  12. 12. Connectors shrink and loosen
  13. 13. Mounting brackets on fork-trucks loosen</li></ul>3<br />3<br />
  14. 14. 4<br />WHY IS IT SO SPECIFIC?<br />STANDARD MOBILE COMPUTERS WON’T LAST<br /><ul><li>Transitions between cold and warmer environments
  15. 15. Condensation causes corrosion
  16. 16. Fogging
  17. 17. Frost
  18. 18. Standard batteries fail
  19. 19. Low-light conditions
  20. 20. Hard to see the display
  21. 21. Hard to read keyboard
  22. 22. Operators are challenged physically
  23. 23. Gloves
  24. 24. Bulky, cumbersome clothing</li></ul>4<br />
  25. 25. MARKET DATA<br /><ul><li>23% of all US warehouse space is refrigerator / freezer / climate controlled storage.
  26. 26. 78% of all cold space is freezer space
  27. 27. Frozen foods represent 1/3 of total food service sales
  28. 28. Cold Storage is growing 2.5% per year
  29. 29. Typical warehouse temps
  30. 30. Fresh cut produce: 4ºC (39ºF)
  31. 31. Fresh meats: 0ºC (32ºF)
  32. 32. Frozen foods storage: -18ºC (0ºF) to – 25ºC (-13ºF)
  33. 33. Ice Cream: -28ºC (-18ºF)
  34. 34. Blast freezing: -28º to -35ºC (-31ºF) </li></ul>5<br />
  35. 35. LXE’S COLD STORAGE EXPERIENCE<br />OVER 20 YEARS<br />6<br />6<br />
  36. 36. CUSTOMER TESTIMONIAL <br />“Arctic Cold Storage has been converting our old freezer rated computers to the LXE MX7CS handheld.  Immediately the operators noticed how light and balanced the units are and productivity has increased.  With the help of Miles Data, LXE helped set up the MX7CS units with Stay-Linked and they are working well.  The service and support we have received has been phenomenal.” <br /> <br />Jay Condon<br />General Manager, Arctic Cold Storage<br />7<br />
  37. 37. CUSTOMER TESTIMONIAL <br />“Kehe Food Distributors purchased LXE RF equipment with the heater option to work within our freezer environment.  The equipment has worked as advertised and it has been great to not have to deal with heater boots and extra batteries.  Everything packed into one unit has made it much easier to manage.  From the sales team to the service team, it is nice having a partner like LXE that understands my needs and executes on their promises.”<br /> <br />Jay Rogers<br />Director of Distribution Services, Kehe Food Distributors<br />8<br />
  38. 38. 9<br />LARGEST COLD STORAGE COMPUTER LINE<br />Handheld<br />Vehicle Mount<br />Hands-Free<br />HX3<br />9<br />
  39. 39. 10<br />THE LXE DIFFERENCE<br /><ul><li>Internal heaters
  40. 40. For display and scan window
  41. 41. Fight fog, frost and condensation
  42. 42. Heated boots and holsters are an inefficient workaround
  43. 43. Batteries must be replaced
  44. 44. Must be worn, warm clothing is cumbersome enough
  45. 45. They wear out
  46. 46. Heater Controls
  47. 47. Thermostat or user controlled for energy conservation
  48. 48. Military-grade conformal coating
  49. 49. Protects electronics against condensation
  50. 50. Desiccant packs are unreliable and must be replaced regularly
  51. 51. Specialized low-temp batteries
  52. 52. Normal batteries simply do not work
  53. 53. Keyboard Options
  54. 54. Multiple keypad options and flexible key mapping</li></ul>10<br />
  55. 55. 11<br />MX7CS<br /><ul><li>Operating Temperature -22º to +122ºF
  56. 56. Heaters are thermostatically controlled-Shut off at 0ºC to conserve battery
  57. 57. Specialized low-impedance Li-ion battery</li></ul>-On-board battery instead of tethered<br /><ul><li>Smallest and lightest cold storage handheld available
  58. 58. Multiple backlit keypad options</li></ul>-Large backlit, non-slip keys -Rugged epoxy coating <br /> -Mappable keys<br /><ul><li>Bright screen for easy viewing in low-lit areas
  59. 59. Tough handle with non-slip grip- Large 2-finger scan trigger – Easy For gloved hands</li></ul>11<br />
  60. 60. 12<br />MX9CS<br /><ul><li>Operating Temperature -22º to +122º F
  61. 61. Software controlled thermostat set points</li></ul>-Heater on/off control<br /><ul><li>Ultra-rugged IP67 Rating
  62. 62. Fully-mappable, 62- & 38-key backlit keypads
  63. 63. Fast Processors – PXA320, 800 MHz
  64. 64. WWAN/GPS options available
  65. 65. Longer battery life</li></ul>-4.5 hours (half-shift) at -30ºC continuous<br />
  66. 66. 13<br />VX6 & VX7<br /><ul><li>Operating Temperature -22º to +122º F
  67. 67. Used in cold storage facilities worldwide
  68. 68. Rugged half-screen & full screen form factors
  69. 69. Heater eliminates fog and frost
  70. 70. Components and connectors protected by military-grade conformal coating
  71. 71. Precision fit parts and thermoplastic elastomer (TPE) o-rings for maximum protection from ice, water and dust</li></ul>13<br />
  72. 72. VX8 & VX9<br /><ul><li>Operating Temperature -22º to +122º F
  73. 73. Rugged full screen form factors
  74. 74. Heater eliminates fog and frost
  75. 75. Small footprint for safe driving
  76. 76. High strength magnesium housing
  77. 77. Windows® XP
  78. 78. WWAN available</li></ul>14<br />
  79. 79. 15<br />HX3<br /><ul><li>Operating Temperature</li></ul>-40° to 122°F <br /><ul><li>Hands-free/Eyes-free operation
  80. 80. Certified by most major voice software providers
  81. 81. Large buttons – Easy for gloved hands</li></ul>15<br />
  82. 82. 16<br />JOIN US TUESDAY APRIL 27, 12:00PM<br />
  83. 83. MARKETING RESOURCES AVAILABLE<br />Cold Storage White Paper<br />LXE will co-brand our cold storage white paper with you for you to promote to your own customers or prospects<br />E-mail Template<br />Send a co-branded e-mail directing customers/prospects to download the Cold Storage White Paper<br />Direct Mail<br />LXE is producing a limited qty of co-branded mail pieces - Available to only 4 Partners! <br />MDF available to cover half the cost of any program<br />17<br />
  84. 84. 18<br />WARM UP YOUR REVENUE<br />WITH LXE COLD STORAGE COMPUTERS<br />Contact your local VAR Account Manager or <br />Steven Lane, Sr. Manager – Marketing & Communications, lane.s@lxe.com<br />www.lxe.com<br />800-664-4593<br />

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