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Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
Social networking
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Social networking

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In the world of instant gratification we've seen people rise and fall by the decisions they have made through social media and picture messaging. Career Services has developed this presentation to …

In the world of instant gratification we've seen people rise and fall by the decisions they have made through social media and picture messaging. Career Services has developed this presentation to help you learn how to manage this resource responsibly.

FACT:
45% of employers use social networking sites to research job candidates. 35% of job candidates were not hired due to content on social networking sites

Published in: Career, Technology, Business
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Transcript

  • 1. Social MediaThe Do’s and Don’ts Ashley Meadows Miller Cherise Mingus Career Services
  • 2. Take a look at the “New Reality” 98 Million Americans have smart phones Is Social Media a Fad?
  • 3. Agenda Understanding the power of your profile What does your profile say about you? You’re not the only ones: a look at professional athletes Don’t think it’s all bad news Remember your privacy settings Join Networking Groups
  • 4. Do: Understand the power of your profile 1 in every 13 people on Earth is on Facebook 71.2 % of all USA internet users are on Facebook People spend over 700 billion minutes per month on Facebook Bullas, Jeff (2011) “Fascinating Facebook Facts and Figures. Retrieved from http://www.jeffbullas.com/2011/04/28/50-fascinating-facebook-facts-and-figures/
  • 5. Do: Understand the power of your profile Careerbuilder.com conducted a survey of 2,600 hiring managers across the country A staggering 45% reported that they used social network to screen potential candidates  29% used Facebook  26% used LinkedIn  21% used use MySpace  One-in-ten (11%) searched blogs  7% follow candidates on TwitterHaefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com
  • 6. What does your profile sayabout you?
  • 7. What does your profile sayabout you?
  • 8. What does your profile sayabout you?
  • 9. What does your profile sayabout you?
  • 10. What does your profile sayabout you?
  • 11. Misperceptions:What’s going on?
  • 12. Misperceptions:What’s going on?
  • 13. You’re not the only ones Athletes & Social Media UK Football Recruit
  • 14. You’re not the only ones
  • 15. Don’t : Think it’s all bad news 18% of employers found content on social media/networking sites that encouraged them to hire the candidates. 50% - Profile provided a good feel for the candidates personality and fit within the organization 39 % - Profile supported candidates professional qualifications 38% - Candidate was creative 35% - Candidate showed solid communication skills 33% - Candidate was well-rounded 19% - Other people posted good references about the candidate 15% - Candidate received awards and accoladesHaefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com
  • 16. Don’t : Think it’s all bad news The Wall Street Journal Reported “People who respond to job tweets typically have social-media skills, and some employers say they use the service to target them” “Andrea Slesinski, who was following the companys Twitter feed, saw the job listing and quickly tweeted her interest. She got an interview request within a week and was hired.” Needleman, Sarah (2009) “A New Job is Just a Tweet Away.” Wall Street Journal. Retrieved from www.online.wsj.com
  • 17. Do: Remember your privacy settings Friends only (only your approved Facebook friends can view this information) Friends of Friends (your Facebook friends and their friends can view this information) Friends and Networks (your approved Facebook friends and members of the Networks you have joined) Everyone (anyone on the internet)
  • 18. Do: Remember your privacy settings iPhone Picture application poses privacy risk
  • 19. Do: Remember your privacy settings
  • 20. Do: Remember to be careful who you follow Be careful who you promote for others to “follow” on your twitter account Remember perception is 9/10th reality!
  • 21. Don’t: Forget to clean things up Careerbuilder suggests:1. Clean up digital dirt before you begin your job search. Remove any photos, content and links that can work against you in an employers eyes.2. Consider creating your own professional group on sites like Facebook or BrightFuse.com. Its a great way to establish relationships with leaders, recruiters and potential referrals.3. Keep gripes offline. Keep the content you post focused on positive things, whether its related to professional or personal information. Make sure to highlight specific accomplishments inside and outside of work.Haefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com
  • 22. Don’t: Forget to clean things up 4. Be selective about whom you accept as friends. Dont forget others can see your friends when they search for you. Monitor comments made by others and consider using the "block comments" feature. Even better, set your profile to "private" so only designated friends can view it. 5. If youre still employed, dont mention your job search in your Tweets or status updates. There are multiple examples of people who have gotten fired as a result of doing this. In addition, a potential employer might assume that if youre willing to search for a new job on your current companys time, why wouldnt you do so on theirs?Haefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com
  • 23. Do: Join Networking Groups Post regularly on your site and networking sites Use current events to entice a discussion thread Always check your spelling and grammar before posting Positive and upbeat posts say more about you than negative ones will
  • 24. Visit the Career Services Office Online For more information on various career services programs, tools and resources visit our website

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