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  • All stats are referenced from the Kodak ‘SOCIAL MEDIA TIPS’Link to Mashable.com – source for graph: http://mashable.com/2010/05/13/facebook-facts-infographic/
  • - Communities allow the interaction of comments between two or more users as well as multimedia sharing- News Sources do not allow comment threads or topics to be easily shared because they are trying to provide news only – ie. Status updates are limited or nonexistent Location Applications must be used on a smart phone and are tracked with GPS location. These networks are similar to Facebook as you can post ‘status updates’ but you cannot post photos or videos..Blogs have the highest ----
  • the ‘Who to Follow’ feature is a random list that you cannot buy into. It is compiled from algorithims based on who you currently follow on twitter.
  • Apps are different from pages because they provide games and their numbers are based on monthly usersTo set your custom URL visit www.facebook.com/username Employees represent your brand on their social networks, so creating a social media policy for employees to follow on their personal networks and the brands networks should be your first priority when considering a social media campaignFacebook should never be linked to Twitter – these are two completely different networks and require different messagesUtilize the insights, listing & notes features- even if you don’t want to know everything about them, these are three features you should review on your personal page.
  • Allow ‘subscriptions’ of your competitors – you need to follow their online efforts and you want them to know you’re paying attentionLink to YouTube Stats: http://mashable.com/2010/06/24/the-average-youtube-user-watched-100-videos-in-may-stats/
  • Mobile apps are content consumed via text message – this is available to a larger market because it includes those who do not have smart phones.There are a lot of networks out there so first determine where your target market is and then develop your social networking strategy

Transcript

  • 1. Social Networks 101
    Presented by Morgan D. Waldron
  • 2. Social Network Facts
    96% of Millennials have joined a social network
    Fastest growing segment on Facebook is 55-65 year-old females
    Adults spend 15 plus hours per week online
    50% of mobile internet in the UK is Facebook
    Facebook offers over 70 languages
    95% of companies use Linkedin for recruitment
    83% of all companies use Facebook
    700,000 businesses have active Facebook pages
    Mashable.com
  • 3. Types of Networks
    Community – Facebook & YouTube
    News Source – Twitter, Digg, Stumble Upon & Delicious
    Location Applications – Facebook Places, Foursquare & Whrrl
    Website Publication – Websites & Blogs
  • 4. 10 Rules of Social Media
    Know what you’re talking about
    Always be transparent
    Be yourself
    Post frequently
    Add value
    Respond
    Listen
    Learn from your mistakes
    Be external
    Have fun
    Build REAL relationships
  • 5. Twitter Facts
    • Over 190 million users
    • 6. 65 million tweets per day
    • 7. Twitter search gets 600 million queries per day
    • 8. 2-3 Twitter accounts activate every second
    • 9. Over 300,000 Twitter apps available
  • Facebook Facts
    Over 500 million users
    Facebook surpasses Google for weekly traffic in the US
    Added over 200 million users in the last year
    If Facebook were a country it would be the 3rd largest
    60 million status updates daily
    Average user spends more than 55 minutes per day
  • 10. YouTube Facts
    YouTube is the 2nd largest search engine in the world
    Average online viewer watches 12.2 hours of online video per month
    4th most visited site on the internet
    #1 YouTube Video: Justin Bieber - Baby ft. Ludacris with 374,403,983 views
    Every minute, ten hours of video is uploaded to YouTube
  • 11. Tips for finding brand advocates
    Find your audience by listening and monitoring all networks
    Identify your goals & be specific
    Define success and set your metrics
    Evaluate tools and technology first
    Don’t forget to listen internally
    Quality not quantity
    Accept that you’ll make mistakes
    Determine how you will respond to negative comments
  • 12. Twitter 101
    145 character limit including links, pictures, and videos
    Pictures and videos can only be shared in link form (you must click the link to see the content)
    Twitter news feed is constantly updated unlike Facebook’s popularity format where you can see someone’s post from yesterday
    Monitor your brand via Twitter search
    Use third party applications to set up streams that monitor multiple keywords
    Build lists by using the ‘Who to Follow’ feature
  • 13. Facebook 101
    Top 5 Facebook Pages & Apps
    Facebook (28,590,811)
    Texas Hold’em Poker (28,338,081)
    Michael Jackson (24,475,809)
    Facebook iPhone app (52,705,156)
    Farmville app (53,939,978)
    Businesses need to create fan pages to maximize their strategy
    Status updates limited to 420 characters and photos, links, videos attached
    Fan page names & URLs are permanent
    You cannot control who ‘Likes’ your fan page
    Customize your fan page with custom tabs – see Ivonka Trump page
    Facebook ads will provide high visibility at low cost
    Facebook should never be linked to Twitter
    Create a social media policy for all employees
    Define your key words and target demographics
    Monitor your competition to ensure competitive advantage
    Utilize the insights, listing & notes features
    Identify industry leaders and advocates to build lists
    Fan pages are not profiles and have no password – only administrators
  • 14. YouTube 101
    183 million U.S. users watched online video
    Over 30.3 billion videos viewed online in May 2010
    Video Content is the most commonly shared multimedia
    Determine goals for the channel
    Create emotional ties in your videos about the brand
    Provide entertaining content
    Subscribe to your competitors
    Monitor results by tracking views and sharing on other networks
  • 15. Other Networks
    Mobile Applications
    Linkedin
    Digg
    Stumble Upon
    Foursquare
    Flicker
    MySpace
    Online Forums
    Custom Communities
  • 16. Questions?
    Great Resources:
    Mashable.com
    SocialMediaExaminer.com
    TechCrunch.com
    Facebook.com/LVSocialMedia
    Please send any questions to Morgan@langdonflynn.com