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Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
Social Media 101 - freevi
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Social Media 101 - freevi

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  • All stats are referenced from the Kodak ‘SOCIAL MEDIA TIPS’Link to Mashable.com – source for graph: http://mashable.com/2010/05/13/facebook-facts-infographic/
  • - Communities allow the interaction of comments between two or more users as well as multimedia sharing- News Sources do not allow comment threads or topics to be easily shared because they are trying to provide news only – ie. Status updates are limited or nonexistent Location Applications must be used on a smart phone and are tracked with GPS location. These networks are similar to Facebook as you can post ‘status updates’ but you cannot post photos or videos..Blogs have the highest ----
  • the ‘Who to Follow’ feature is a random list that you cannot buy into. It is compiled from algorithims based on who you currently follow on twitter.
  • Apps are different from pages because they provide games and their numbers are based on monthly usersTo set your custom URL visit www.facebook.com/username Employees represent your brand on their social networks, so creating a social media policy for employees to follow on their personal networks and the brands networks should be your first priority when considering a social media campaignFacebook should never be linked to Twitter – these are two completely different networks and require different messagesUtilize the insights, listing & notes features- even if you don’t want to know everything about them, these are three features you should review on your personal page.
  • Allow ‘subscriptions’ of your competitors – you need to follow their online efforts and you want them to know you’re paying attentionLink to YouTube Stats: http://mashable.com/2010/06/24/the-average-youtube-user-watched-100-videos-in-may-stats/
  • Mobile apps are content consumed via text message – this is available to a larger market because it includes those who do not have smart phones.There are a lot of networks out there so first determine where your target market is and then develop your social networking strategy
  • Transcript

    • 1. Social Networks 101<br />Presented by Morgan D. Waldron<br />
    • 2. Social Network Facts<br />96% of Millennials have joined a social network<br />Fastest growing segment on Facebook is 55-65 year-old females<br />Adults spend 15 plus hours per week online<br />50% of mobile internet in the UK is Facebook<br />Facebook offers over 70 languages<br />95% of companies use Linkedin for recruitment<br />83% of all companies use Facebook<br />700,000 businesses have active Facebook pages<br />Mashable.com<br />
    • 3. Types of Networks<br />Community – Facebook & YouTube<br />News Source – Twitter, Digg, Stumble Upon & Delicious<br />Location Applications – Facebook Places, Foursquare & Whrrl<br />Website Publication – Websites & Blogs<br />
    • 4. 10 Rules of Social Media <br />Know what you’re talking about <br />Always be transparent<br />Be yourself<br />Post frequently <br />Add value<br />Respond<br />Listen <br />Learn from your mistakes<br />Be external<br />Have fun<br />Build REAL relationships<br />
    • 5. Twitter Facts<br /><ul><li>Over 190 million users
    • 6. 65 million tweets per day
    • 7. Twitter search gets 600 million queries per day
    • 8. 2-3 Twitter accounts activate every second
    • 9. Over 300,000 Twitter apps available</li></li></ul><li>Facebook Facts<br />Over 500 million users<br />Facebook surpasses Google for weekly traffic in the US<br />Added over 200 million users in the last year<br />If Facebook were a country it would be the 3rd largest<br />60 million status updates daily<br />Average user spends more than 55 minutes per day<br />
    • 10. YouTube Facts<br />YouTube is the 2nd largest search engine in the world<br />Average online viewer watches 12.2 hours of online video per month<br />4th most visited site on the internet<br />#1 YouTube Video: Justin Bieber - Baby ft. Ludacris with 374,403,983 views<br />Every minute, ten hours of video is uploaded to YouTube<br />
    • 11. Tips for finding brand advocates<br />Find your audience by listening and monitoring all networks<br />Identify your goals & be specific<br />Define success and set your metrics <br />Evaluate tools and technology first<br />Don’t forget to listen internally<br />Quality not quantity <br />Accept that you’ll make mistakes<br />Determine how you will respond to negative comments<br />
    • 12. Twitter 101<br />145 character limit including links, pictures, and videos<br />Pictures and videos can only be shared in link form (you must click the link to see the content) <br />Twitter news feed is constantly updated unlike Facebook’s popularity format where you can see someone’s post from yesterday<br />Monitor your brand via Twitter search<br />Use third party applications to set up streams that monitor multiple keywords <br />Build lists by using the ‘Who to Follow’ feature<br />
    • 13. Facebook 101 <br />Top 5 Facebook Pages & Apps<br />Facebook (28,590,811)<br />Texas Hold’em Poker (28,338,081)<br />Michael Jackson (24,475,809)<br />Facebook iPhone app (52,705,156)<br />Farmville app (53,939,978)<br />Businesses need to create fan pages to maximize their strategy<br />Status updates limited to 420 characters and photos, links, videos attached<br />Fan page names & URLs are permanent<br />You cannot control who ‘Likes’ your fan page<br />Customize your fan page with custom tabs – see Ivonka Trump page<br />Facebook ads will provide high visibility at low cost<br />Facebook should never be linked to Twitter<br />Create a social media policy for all employees <br />Define your key words and target demographics<br />Monitor your competition to ensure competitive advantage<br />Utilize the insights, listing & notes features<br />Identify industry leaders and advocates to build lists<br />Fan pages are not profiles and have no password – only administrators <br />
    • 14. YouTube 101<br />183 million U.S. users watched online video<br />Over 30.3 billion videos viewed online in May 2010<br />Video Content is the most commonly shared multimedia <br />Determine goals for the channel <br />Create emotional ties in your videos about the brand<br />Provide entertaining content<br />Subscribe to your competitors<br />Monitor results by tracking views and sharing on other networks<br />
    • 15. Other Networks <br />Mobile Applications<br />Linkedin<br />Digg<br />Stumble Upon<br />Foursquare<br />Flicker<br />MySpace<br />Online Forums<br />Custom Communities<br />
    • 16. Questions? <br />Great Resources:<br />Mashable.com <br />SocialMediaExaminer.com <br />TechCrunch.com <br />Facebook.com/LVSocialMedia <br />Please send any questions to Morgan@langdonflynn.com<br />

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