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Media Marketing Stratergy

Media Marketing Stratergy

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  • 1. Living Large in The U.K Marketing Strategy:
  • 2. Media Texts Used: Supersize Me Documentary This is one of the documentaries where we gathered our main inspiration from. The documentary explores the worldwide subject of obesity. Within this documentary, we see the independent film-maker, Morgan Spurlock investigate the harsh reality of fast food consumption within the United States. The documentary uses a mixture of the three modes which are: . Interactive . Performative . Expository Interactive-This documentary included this mode very well by use of interviews. Morgan Spurlock did not just interview the public, he went to doctor’s and physicians. Performative-The film is known for the performative nature in which it is illustrated. Morgan completes a twenty-eight day experiment. In the experiment, he eat three square meals of McDonalds on a daily basis, also, when he ordered, if they asked if he would like a “super-size meal” he had to say yes. Expository-The commentary and statistics make the documentary expository.
  • 3. Media Texts Used: Supersize Me Print Advert
    • This is one of the print advertisements we compiled our research on. Being a documentary which explores the topic of obesity, we looked into the ways in which it was advertised. One of the methods used was the use of a print advertisement. This worked in many ways as the audience can denote and connote meaning from this image. This use of puns and play-on words also add a comedic elements to the advertisement. For example:
    • The red t-shirt he is wearing symbolises danger.
    • The play-on-words “I'm Lovin’ It” is the McDonlads slogan which has been used.
    • The colour scheme of the “Supersize Me” is in red and yellow which is the colour scheme that McDonalds use.
    • Wrinkles on the forehead represent stress.
    • The vast amount of chips in his mouth represent gluttony.
    • His eyes are fully opened which connotes shock.
    • These elements were included well in the advertisement, so this gave us some ideas as to how to construct our print advertisement.
  • 4. Media Texts Used: Supersize Me Documentary
    • While compiling the research, we came across a segment of the documentary, “Supersize Me” that was very shocking. Because we also aim to enlighten our audience on the subject, we thought that this part of the documentary was important to show due to the statistics given by Morgan Spurlock. The statistics given have not been put in place solely to be impartial or bias, but rather to give society a understanding of how bad the situation really is.
  • 5. Radio Advert
    • We also did research on radio advertisements as we are required to create one. To make sure that we conform to the typical radio conventions, we found radio advert websites which had examples of pre-made adverts made for well known companies such as Carphone Warehouse, Coca-Cola and HMV.
  • 6. Radio Advert: Radioville
    • Radioville is a well established company who script, produce and direct radio adverts for 10% of all the U.K’s radio adverts. The website includes a variety of radio adverts.
    • As you can see in the picture, they have created radio adverts for well known companies.
  • 7. Radio Advert: Conventions
    • Here are a selection of radio conventions that we shall aim to stick to and discovered while doing our research:
    • Extracts from the programme are used within the advert
    • Voiceover outlining the narrative of the programme and sometimes posting questions which will be answered
    • They always include what channel the programme will appear on, usually said last
    • Also include scheduling of the programme
    • Advert played on appropriate radio channel e.g. young stylish bcc programme can be advertised on BBC radio1.
  • 8. Target Audience/Appearing texts: Print Advert
    • Print Advertisement: The print advertisement that we have created is going to be put into the Metro and the Daily Star. The reason why we have chosen to put our advertisement into the Metro is because the Metro is a very popular paper which is circulated onto the trains that students and adults take to work or school. Many of these are given our for free, therefore more people will see our advertisement compared to the Mail or Mirror which people would need to pay for. This is because when people are offered something for free it is highly unlikely that they'll decline, as we hardly ever get things for free. The other Newspaper will be the Daily Star, the reason for this is because this paper is Mid ranged compared to other papers. It is not as intellectual as the Times or the Telegraph, and it is not as bias or rude as the Sun or Mirror. Which is the same as our documentary, our documentary is Mid ranged, as the subject we have chosen cannot support both sides of the argument. Also, many of Star's readers would already be interested in our advertisement because the Star target's the specific audience that we are aiming which would make the Star's readers be interested in our documentary as they are used to reading subjects which are mid ranged and possibly similar plot to our own documentary.
  • 9. Target Audience/Appearing texts: Radio Advert
    • Radio Advert:
    • The main radio stations we would use to advertise our documentary would be Radio 1's breakfast show with Chris Moyles and Capital FM's breakfast show with Johnny Vaughan. These radio stations would be perfect for our documentary as the radio targets wide audiences from around 15 year olds to 40 year olds- this provides us with families on the school run, college students and work commuters. The radio stations provide games, pranks and competitions- this attracts our target age for the documentary and if we use an advertisement around this many targeted people will hear it.
  • 10. Appropriateness of texts.
    • There are many reasons why our methods of advertisement methods are appropriate.
    • Radio:
    • The radio would be appropriate due to the wide accessibility users have. Radio’s are included on mobile telephones, car stereos, household radios, digital television, online streaming/playback etc. Because there is a wide range of ways to access radio stations within society, our radio advert would be reach a wide audience.
    • Print advert:
    • Because of free newspapers such as The Metro, it would be very sensible to incorporate our print advert into the newspapers. The reason for this is, it may be seen by everyday commuters such as employees or students as stated previously.
  • 11. Ancillary Text: Poster
    • We believe that this appeals to our target audience of 15-21 year olds because it highlights the topic of obesity, however it takes away the seriousness of the controversial subject. The text used is similar to sitcoms that target a young audience. For example, Family Guy or South Park’s text.
  • 12. Audience Feedback
    • The audience feedback highlighted many problems within our documentary, for example:
    • Listening Issues (Too low at some points)
    • Statistics (Too fast, slow, long ect…)
    • Interview Length (Too short)
    • Interview Variety
  • 13. Presented By: Tom Fennelly Jordan Okwudi Chris Moore