Initial IdeasIn the ever-expanding market of television production and broadcasting, corporate identity has becomemore important than ever. A new media company has been created and is trying to brand themselves.My job was to create a name for the company and an ident that can be used to help consumers identifythem. The target audience is aimed at the ages of 16-30 years old.Company name: SB REVOLUTIONMusic channel4 ident idea designs:These are the four idents I created for my company SB Revolution Celeb Ident Star Ident Music Note Ident Dance Ident
CompetitionMy main competitors consist of television companies such as Viva and 4 Music- Music channels- Target audience 16-30How my company will differ..- Straight to the point- Appeals to all ages- Versatile- Colour- Include text and voiceoverI needed to be original and be able to persuade viewers to watch my channel.To guarantee that my channel will stand out from competition I have created an inventive and uniqueselling point. This is where the opportunity for talented aspiring singers to promote themselves, in a 1-2minute interval which will occur after every music show. I believe this will persuade individuals to watch mychannel and hopefully through word-of-mouth will influence others to watch; as a result those wanting tobe seen and promoted on my channel will increase my channels amount of viewers.
Research – Questionnaire Results How it helped me: - Thoughts and opinions - Know what my target audience want What I shall include: - Competitions - Feature - Mainstream music - Mixture of colours
Target AudienceMy target audience is aimed at the ages of 16-30 years old. Its psychographic profileis for mainstreamers; it follows the trends and will play the latest hits, SB Revolutionalso allows its viewers to vote for their favourite songs as a result songs which maynot be in the charts anymore will still be able to be played at the request of its voters.The demographic profile my company would like to attract and gain brand loyaltyfrom are preferably 16-30 year olds, both genders, in education, working,unemployed etc. and any ethnicity. The channel can be viewed on Freeview, Sky andVirgin as a result the income may vary, this should enable even those with lowincome to watch and enjoy my channel. Demographic Profile Psychographic Profile Age: 16-30 Mainstreamer Gender: Both Social Class: All Occupation: Any Ethnicity: All