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Marketing presentation
 

Marketing presentation

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    Marketing presentation Marketing presentation Presentation Transcript

    • How effective is the combination of your mainproduct and ancillary texts? By Hollie, Georgina and Arturo
    • What media texts did you look at to research your ancillary texts?• This documentary is about children who are dependent on technology and are taken outside into the wilderness to experience the wonders of nature for the first time. This print advert has similar conventions to our own print advert as it has large font. It has green and white colours which reflects the theme. The picture of the child symbolises that only half of her is in nature the other half in technology. We chose to use a mobile phone to symbolise that technology is over taking childhoods.
    • What media texts did you look at to research your ancillary texts? These are other print adverts that we researched. They have the followingPrint Advert: conventions: • The image is in the centre of the advert which attracts the audience revealing that it is important. • The McDonalds logo being included helps the audience as it is then easier to recognise. • The bright colours also attracts the audience as they are rather eye catching. • The comedy and humour in both print adverts lure in the target audiences as they make it more comical.
    • Radio Advert:• We researched some radio adverts that we could get an idea from of how to lay out our own radio advert. We used :http://www.radioville.co.uk/• This radio advert company does adverts for products rather than films.• The conventions: the background music relates to the theme of the radio advert. There is a voice over. The time and date and information about the documentary is said. There is inflection, intonation and enthusiasm in the voice overs. There is often rhetorical questions in a radio advert which we have also included.• http://www.eccsvox.com/commercials.php
    • How eachancillary textwill appeal to the target audience?
    • How each ancillary text will appeal to the target audience?• We chose to make our radio advert rather upbeat and lively as it attracts an audience in their middles ages due to it reminding them of their childhood, for example the game Super Mario.• The question and command in our radio advert of “don’t forget that’s the 17 march… make sure your there” gets the audience involved .• The fact that some of the information in our radio advert in repeated makes it sound important and makes the audience more likely to remember.
    • Where will the radio advert appear?• We will feature our radio advert on Capital Fm as it is seen as a highly rated UK number 1 hit music station which a majority of people listen to. Therefore more people will be aware of our documentary. This will be featured between 5 and 7 pm.
    • Where will the print advert appear?• We have chosen to place our print advert on train stations around England, on stations like Liverpool street station, Oakwood station in London, Cardiff central station in Wales and Dundee railway in Scotland. We chose to use these stations as they are situated over the whole of England and are the most used train stations in the country thus attracting the wide range of an audience that we need to watch our documentary. We will also be placing our print advert on Bill Boards around the country in places that many people are seen to go, places that are most popular and where people who drive will be able to see it.• We have also chose to place our print advert in television magazines like TV choice and What’s on TV. These will attract a wide audience as the majority of people look at a television magazine to see what will be on TV at what time but also to see what the most popular soaps will include. In regards to attracting a younger audience we chose to include our print advert in some magazines that generally teenagers read, such as shout and glamour. We also believed that placing our print advert in a newspaper would attract the senior citizens as they like to read the newspaper like The Sun, The Mirror, the Times and The Daily Mail to find out about what is occurring in the world.
    • Why are these formats appropriate?• A Radio advert appeals to all ages as most people listen to radio either at home or in their car .• A Print advert can be placed everywhere. Examples are magazines, train stations and Bill boards. They therefore attract an audience of all ages.
    • What did you learn from the audience feedback ?• Print Advert:Question one asked what could be improved? Most of the audience believed that it was toosimplistic and could have included brighter colours to attract the audience. Another main issuewas the date and the time on the phone, they suggested that we enlarge the font for these sothey are much clearer. But most importantly we have thought of a slogan to include which willcapture our target audience as it is catchy.We then asked if they thought the images we used were suitable for our print advert and themajority said that they liked the images as they showed both childhoods and reflects the agegroup.Finally, we asked can you understand from the print advert what the documentary is about? Theaudience screening suggested that majority of the audience understood that the documentarywas about childhood as the images suggested it and reflect the different age groups within thechildhood range. Another suggested that there is clear contrast although having the phone inthe centre causes them to misunderstand the documentary’s focus.
    • What did you learn from the audience feedback ?Radio Advert:We learnt that the majority of the audience did like the music as it reminded them of when they used to playsuper Mario and the Haribo advert. This suggests that the theme of the music was rather child like and thusrelated to our documentary, attracting a wide range of an audience. We then went on to find that most peoplefound our documentary to be easily understood.We found that the improvements we could make were lowering the music so we they can hear the dialogueclearer, we could also make the third person speaking more lively and energetic. They also believed that weshould change the ending of our radio advert but editing as it goes on for too long.For the fifth question we had a variety of opinions. Most stated that they would listen to it as it looked acrossall age groups and it is thus able to appeal to different people. However, some stated that they would watch itbut they do not listen to radio adverts, they prefer to flick to another station that is playing music.Finally, we asked them the question from hearing this radio advert would you watch the documentary?Majority of the audience said that they would watch our documentary as it seems rather interesting and theyhad children and it provided them with information. However, we had a few people suggest that they wouldonly watch it if they had time to or that they do not watch documentaries at all so would not watch it.
    • How did this affect our final piece?The Print advert - Overall we changed:• The Font by making it bigger this included the time and date.• The positions of the pictures.• The colours by making it stand out more.• The layout by adding a slogan “ Is childhood a thing of the past?”The Radio advert – Overall we changed:• The third person who spoke in the radio advert needed to be more enthusiastic.• The audio at the end needed to be shortened.• The volume of the music down so you can fully understand the dialogue.
    • SynergyFrom combining the radio advert and the printadvert we are gaining a bigger audience. We willalso gain a bigger range of people as you havepeople who work will see it on a train station, butthe younger people will be able to see it in themagazines, everyone else will be able to hear it onthe radio.