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WassUp Recap -  June 2012 - part 4
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WassUp Recap - June 2012 - part 4

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WassUp Recap session of June 2012 - 4. Trend: eRetail

WassUp Recap session of June 2012 - 4. Trend: eRetail

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WassUp Recap -  June 2012 - part 4 WassUp Recap - June 2012 - part 4 Presentation Transcript

  • WassUp RecapJune 2012Geert De Laet | Technology EvangelistTwitter: @geertdelaet | hashtag #luonwassup 4 | Trend: eRetail 1
  • Trend: eRetailBeyond the self checkout “ shopping isn‟t purely functional. For a large number of consumers around the world, „going shopping‟ is a leisure activity: a way of relaxing, a source of entertainment or a chance to meet up with friends and share experiences. - Trendwatching, 2011 - 2
  • 1. Online expectations for the offline 3
  • 1. Online expectations for the offlineIn-stories “ Consumers of all demographic segments are already accustomed to the online shopping experience. It is therefore essential to deliver consistency across all points of contact for the consumer. - Mike Milley, Manager, Samsung - 4
  • 1. Online expectations for the offlineIn-storiesHome Depot has rolled out a mobile tag program to solidify purchase intent in its store bydelivering additional product information directly to a customer‟s smartphone. 5
  • 1. Online expectations for the offlineIn-storiesLL Bean customers can discover more about the shoes they picked up via automaticallytriggered videos. 6
  • 1. Online expectations for the offlineIn-stories click next for videoKraft launched a „Meal Planning Solution‟ allowing for in-store easy recipe discovery andsample distribution while gathering detailed information on consumer habits. 7
  • April 5In-stories | Google Project Glass click next for videoGoogle glass should be available somewhere in 2013 8
  • April 6In-stories | Microsoft SemanticMapMicrosoft SemanticMap prototype allows for personalized consumer interaction basedupon recognition, locality and gestures. 9
  • 1. Online expectations for the offlineDigitally empowered staff “ Rather than creating retail signage pushing a product, manufacturers can place a real person near their product to not only talk to the new pieces, but make a transaction on the spot. - Mike Peck, Sr. Design Manager, Starbucks - 10
  • 1. Online expectations for the offlineDigitally empowered staffWhen a customer enters the Apple store, they click a call-button on the Apple Store appthat notifies members of staff, enabling them to respond in real-time. 11
  • 1. Online expectations for the offlineDigitally empowered staffUsing tablets, Burberry staff members can order sizes and items that may be out of stockin a particular store and offer products exclusively available on the web. 12
  • 1. Online expectations for the offlinePayment in the mobile eraNordstrom recently rolled out 6,000 iPod Touches at 116 of its stores in an effort toreduce checkout wait times. 13
  • 1. Online expectations for the offlinePayment in the mobile eraGoogle Wallet for now only works on the Sprint Nexus S 4G smartphone and onlysupports Citi Mastercards. 14
  • 1. Online expectations for the offlinePayment in the mobile era click next for videoGoogle predicts that by 2014, 50% of cell phones will use NFC technology. By 2015, thevalue of all mobile money transactions is expected to reach $670 billion. 15
  • 1. Online expectations for the offlinePayment in the mobile era 16
  • 2. A new breed of stores 17
  • 2. A new breed of storesInstant try-it-on click next for videoMicrosoft Kinect technology allows for easy body location and measurement. Combinedwith augmented reality, this could be turned into a virtual dressing room. 18
  • 2. A new breed of storesFrom offline to online and back againThe SingTel stores‟ exterior glass walls have embedded interactive digital touchscreens inthem, meaning that the store is effectively open 24/7. 19
  • 2. A new breed of storesFrom offline to online and back again click next for videoHome Plus (Tesco Korea) launched a series of virtual stores on subway platforms enablingcustomers to make purchases using their smartphones while they wait for a train. 20
  • 2. A new breed of storesFrom offline to online and back again click next for videoHome Plus (Tesco Korea) launched a series of virtual stores on subway platforms enablingcustomers to make purchases using their smartphones while they wait for a train. 21
  • 2. A new breed of storesFrom offline to online and back again click next for videoRecognising that as the world‟s population rises, living spaces are becoming limited, IKEAdesigned and built an entire store that is housed in a 300 x 250 pixel web banner. 22
  • 2. A new breed of storesFrom offline to online and back again click next for videoBricks-and-mortar stores are a growing trend among tech companies including eBay,Amazon, Google and Microsoft 23
  • Thank you for listening.Now let’s talk.Geert De LaetTechnology evangelistgdelaet@luon.comTwitter: @geertdelaethttp://www.luon.com 24
  • Project Re:Brief click next for videoIn 1971, Harvey Gabor created the iconic Coca Cola „Hilltop‟ campaign with the baseline“I‟d like to buy the world a Coke, and keep it company”. 25
  • Project Re:Brief click next for video40 years later, Harvey Gabor and a team at Google re-invents the ad for the digital age. 26
  • Thank you for listening.Now let’s talk.Geert De LaetTechnology evangelistgdelaet@luon.comTwitter: @geertdelaethttp://www.luon.com 27