WassUp Recap - June 2012 - part 2

WassUp Recap June 2012 Geert De Laet | Technology Evangelist Twitter: @geertdelaet | hashtag #luonwassup2 | The Mobile Landscape 1

1. Tablets are taking over 2

March 8Facts & figures | Tablet sales 118.9 million tablets forecasted to be sold to end users worldwide in 2012 98% increase from 2011 salesSource: Gartner, April 2012 3

March 8Facts & figures | Forrester heightens tablet expectations 105,7 million 30,4% of adultsForrester heightened tablet penetration expectations because of low-costdisruptors, workers driving consumer sales up and touch-plus tablets paving way forWindows 8 4

March 8Facts & figures | Market share estimatesSource: Litmus 5

March 8Facts & figures | DemographicsSource: Litmus 6

MarchFacts & figures | Solo Open Kitchen (BE) 9.93% 25.67% 2.78% 61.23% 90.07% 20.28% desktop mobile iPad iPhone iPod otherMobile visits to solo.be, March 2012 7

March 7The new iPad click next for videoApple launched the new iPad containing a retina display, quad-core A5X processor, 5mpcamera and 4G support 8

March 7The new iPadApple launched the new iPad containing a retina display, quad-core A5X processor, 5mpcamera and 4G support 9

February 28Google PlayGoogle reassembled the Android app store, along with Google Music and the GoogleeBookstore, under the Google Play umbrella. 10

February 28Google Play click next for videoGoogle reassembled the Android app store, along with Google Music and the GoogleeBookstore, under the Google Play umbrella. 11

April 24 & 25I cloud, You cloud Google Drive Microsoft Skydrive • Integration with Google Docs • Integration with Office • Multi-device • Multi-device • Search capabilities • Public sharing • 5Gb for free • 7Gb for free • … • … 12

2. Stepping into mobile 13

2. Stepping into mobile“Mobile First” “ Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile first. - Eric Schmidt, CEO, Google - 14

2. Stepping into mobile“Mobile First” “ We really need to shift to think about mobile first....This is a bigger shift than we saw with the personal computing revolution - Kevin Lynch, CTO, Adobe - 15

2. Stepping into mobile“Mobile First” click next for video 16

2. Stepping into mobile“Mobile First” “ We’re just now starting to get into mobile first and then web second for a lot of our products. What we’re finding is that the designers on mobile are really embracing the constraints [and] that it’s actually teaching us a lot about how to design back to the desktop - Kate Aronowitz, Director of Design, Facebook - 17

2. Stepping into mobileSo what is this “Mobile First”? 18

2. Stepping into mobile“Mobile First” | Preparing for mobile growthThe number of mobile-connected devices will exceed thenumber of people on earth by the end of 2012.Globally, mobile data traffic grew 2.3-fold over2011, more than doubling for the fourth year in arow.In 2011, mobile data traffic was 8 times thesize of the entire global Internet in 2000.1 “Mobile First” prepares you for the explosive growth and new opportunities emerging on mobile today. 19

2. Stepping into mobile“Mobile First” | Embracing constraints Flickr, Girl Meets Camera2 “Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design 20

2. Stepping into mobile“Mobile First” | Embracing constraints Flickr, Girl Meets Camera one eyeball 84% at home 80% during miscellaneous downtime 74% while waiting in lines or for appointments 69% while shopping 64% at work one thumb 62% while watching TV2 “Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design 21

2. Stepping into mobile“Mobile First” | Building on new capabilities3 “Mobile First” allows you to deliver innovative experiences by building on new capabilities native to mobile devices and modes of use. 22

November 1, 2011Google GO|MOGoogle’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/ 23

2. Stepping into mobileBattle of the apps: web vs. nativeWeb or native?Web apps offer greater reach and flexibility, but lack for example access to device features 26

2. Stepping into mobileBattle of the apps: web vs. nativeMobile Internet tasks for which US smartphone users use a mobile app vs browser(src: Yahoo! and Ipsos, 2011) 27

2. Stepping into mobileBattle of the apps: web vs. nativeSource: Worklight, 2012 28

3. Tech Data Refresh case 29

3. Tech Data Refresh caseMeet Refresh Magazine 4.500 contacts (IT resellers) 84% uses it to stay up-to-date 63% uses it in sales processThe printed Refresh magazine has been a solid sales tool for over 21 years. 30

3. Tech Data Refresh caseBut Refresh was experiencing difficulties 1 2 3 Resellers were looking 48% of the resellers Vendors reallocated for up to date content, prefer their informa- marketing budgets articles and promos tion digitalOver the years, everyone was turning digital and mobile… including the resellers 31

3. Tech Data Refresh caseSo we took on the challenge to… create a cost-efficient cross- offer resellers a richer experience platform publication make Refresh moreincrease and prove ROMI for segmented andTech Data and its vendors highly targeted raise reach and offer vendors additional shareability ways to communicate 32

3. Tech Data Refresh caseThe idea: Refresh 2.0 web appA digital magalog that can be experienced on desktop, laptop, tablets and mobile 33

3. Tech Data Refresh caseThe idea: Refresh 2.0 web appA digital magalog that can be experienced on desktop, laptop, tablets and mobile 34

3. Tech Data Refresh caseOffering… create a cost-efficient cross- offer resellers a richer experience platform publication make Refresh more segmented andincrease and prove ROMI for highly targetedTech Data and its vendors raise reach and offer vendors additional shareability ways to communicate 35

3. Tech Data Refresh caseThe result a multi-touch, personalized, direct sales tool 36

3. Tech Data Refresh caseHow we did it1 Centrally managed content 37

3. Tech Data Refresh caseHow we did it2 Web app built in HTML5, CSS3 and jQuery 38

3. Tech Data Refresh caseHow we did it3 Responsive design to offer an optimal experience on every device 39

3. Tech Data Refresh caseHow we did it4 Measurement & reporting 40

4. Industry changes 41

May 22Google acquires Motorola Mobility From hardware to software, just like Apple Patent war ammunition Save Google TV Tackle Android fragmentationWith the $12,5 billion acquisition, Google gains 20,000 employees, 24,000 patents and30% of Androids current market share in the U.S. 42

October 3Adobe acquires Nitobi/PhonegapWith this move, Adobe clearly shifts its mobile focus from Flash to HTML5 43

October 3Adobe Edge click next for videoWith this move, Adobe clearly shifts its mobile focus from Flash to HTML5 44

Thank you for listening.Now let’s talk.Geert De LaetTechnology evangelistgdelaet@luon.comTwitter: @geertdelaethttp://www.luon.com 45

WassUp Recap - June 2012 - part 2

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