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WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
WassUp Recap -  June 2012 - part 2
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WassUp Recap - June 2012 - part 2

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WassUp Recap session of June 2012 - 1. The mobile landscape

WassUp Recap session of June 2012 - 1. The mobile landscape

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  • 1. WassUp Recap June 2012 Geert De Laet | Technology Evangelist Twitter: @geertdelaet | hashtag #luonwassup2 | The Mobile Landscape 1
  • 2. 1. Tablets are taking over 2
  • 3. March 8Facts & figures | Tablet sales 118.9 million tablets forecasted to be sold to end users worldwide in 2012 98% increase from 2011 salesSource: Gartner, April 2012 3
  • 4. March 8Facts & figures | Forrester heightens tablet expectations 105,7 million 30,4% of adultsForrester heightened tablet penetration expectations because of low-costdisruptors, workers driving consumer sales up and touch-plus tablets paving way forWindows 8 4
  • 5. March 8Facts & figures | Market share estimatesSource: Litmus 5
  • 6. March 8Facts & figures | DemographicsSource: Litmus 6
  • 7. MarchFacts & figures | Solo Open Kitchen (BE) 9.93% 25.67% 2.78% 61.23% 90.07% 20.28% desktop mobile iPad iPhone iPod otherMobile visits to solo.be, March 2012 7
  • 8. March 7The new iPad click next for videoApple launched the new iPad containing a retina display, quad-core A5X processor, 5mpcamera and 4G support 8
  • 9. March 7The new iPadApple launched the new iPad containing a retina display, quad-core A5X processor, 5mpcamera and 4G support 9
  • 10. February 28Google PlayGoogle reassembled the Android app store, along with Google Music and the GoogleeBookstore, under the Google Play umbrella. 10
  • 11. February 28Google Play click next for videoGoogle reassembled the Android app store, along with Google Music and the GoogleeBookstore, under the Google Play umbrella. 11
  • 12. April 24 & 25I cloud, You cloud Google Drive Microsoft Skydrive • Integration with Google Docs • Integration with Office • Multi-device • Multi-device • Search capabilities • Public sharing • 5Gb for free • 7Gb for free • … • … 12
  • 13. 2. Stepping into mobile 13
  • 14. 2. Stepping into mobile“Mobile First” “ Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile first. - Eric Schmidt, CEO, Google - 14
  • 15. 2. Stepping into mobile“Mobile First” “ We really need to shift to think about mobile first....This is a bigger shift than we saw with the personal computing revolution - Kevin Lynch, CTO, Adobe - 15
  • 16. 2. Stepping into mobile“Mobile First” click next for video 16
  • 17. 2. Stepping into mobile“Mobile First” “ We’re just now starting to get into mobile first and then web second for a lot of our products. What we’re finding is that the designers on mobile are really embracing the constraints [and] that it’s actually teaching us a lot about how to design back to the desktop - Kate Aronowitz, Director of Design, Facebook - 17
  • 18. 2. Stepping into mobileSo what is this “Mobile First”? 18
  • 19. 2. Stepping into mobile“Mobile First” | Preparing for mobile growthThe number of mobile-connected devices will exceed thenumber of people on earth by the end of 2012.Globally, mobile data traffic grew 2.3-fold over2011, more than doubling for the fourth year in arow.In 2011, mobile data traffic was 8 times thesize of the entire global Internet in 2000.1 “Mobile First” prepares you for the explosive growth and new opportunities emerging on mobile today. 19
  • 20. 2. Stepping into mobile“Mobile First” | Embracing constraints Flickr, Girl Meets Camera2 “Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design 20
  • 21. 2. Stepping into mobile“Mobile First” | Embracing constraints Flickr, Girl Meets Camera one eyeball 84% at home 80% during miscellaneous downtime 74% while waiting in lines or for appointments 69% while shopping 64% at work one thumb 62% while watching TV2 “Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design 21
  • 22. 2. Stepping into mobile“Mobile First” | Building on new capabilities3 “Mobile First” allows you to deliver innovative experiences by building on new capabilities native to mobile devices and modes of use. 22
  • 23. November 1, 2011Google GO|MOGoogle’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/ 23
  • 24. November 1, 2011Google GO|MOGoogle’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/ 24
  • 25. November 1, 2011Google GO|MOGoogle’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/ 25
  • 26. 2. Stepping into mobileBattle of the apps: web vs. nativeWeb or native?Web apps offer greater reach and flexibility, but lack for example access to device features 26
  • 27. 2. Stepping into mobileBattle of the apps: web vs. nativeMobile Internet tasks for which US smartphone users use a mobile app vs browser(src: Yahoo! and Ipsos, 2011) 27
  • 28. 2. Stepping into mobileBattle of the apps: web vs. nativeSource: Worklight, 2012 28
  • 29. 3. Tech Data Refresh case 29
  • 30. 3. Tech Data Refresh caseMeet Refresh Magazine 4.500 contacts (IT resellers) 84% uses it to stay up-to-date 63% uses it in sales processThe printed Refresh magazine has been a solid sales tool for over 21 years. 30
  • 31. 3. Tech Data Refresh caseBut Refresh was experiencing difficulties 1 2 3 Resellers were looking 48% of the resellers Vendors reallocated for up to date content, prefer their informa- marketing budgets articles and promos tion digitalOver the years, everyone was turning digital and mobile… including the resellers 31
  • 32. 3. Tech Data Refresh caseSo we took on the challenge to… create a cost-efficient cross- offer resellers a richer experience platform publication make Refresh moreincrease and prove ROMI for segmented andTech Data and its vendors highly targeted raise reach and offer vendors additional shareability ways to communicate 32
  • 33. 3. Tech Data Refresh caseThe idea: Refresh 2.0 web appA digital magalog that can be experienced on desktop, laptop, tablets and mobile 33
  • 34. 3. Tech Data Refresh caseThe idea: Refresh 2.0 web appA digital magalog that can be experienced on desktop, laptop, tablets and mobile 34
  • 35. 3. Tech Data Refresh caseOffering… create a cost-efficient cross- offer resellers a richer experience platform publication make Refresh more segmented andincrease and prove ROMI for highly targetedTech Data and its vendors raise reach and offer vendors additional shareability ways to communicate 35
  • 36. 3. Tech Data Refresh caseThe result a multi-touch, personalized, direct sales tool 36
  • 37. 3. Tech Data Refresh caseHow we did it1 Centrally managed content 37
  • 38. 3. Tech Data Refresh caseHow we did it2 Web app built in HTML5, CSS3 and jQuery 38
  • 39. 3. Tech Data Refresh caseHow we did it3 Responsive design to offer an optimal experience on every device 39
  • 40. 3. Tech Data Refresh caseHow we did it4 Measurement & reporting 40
  • 41. 4. Industry changes 41
  • 42. May 22Google acquires Motorola Mobility From hardware to software, just like Apple Patent war ammunition Save Google TV Tackle Android fragmentationWith the $12,5 billion acquisition, Google gains 20,000 employees, 24,000 patents and30% of Androids current market share in the U.S. 42
  • 43. October 3Adobe acquires Nitobi/PhonegapWith this move, Adobe clearly shifts its mobile focus from Flash to HTML5 43
  • 44. October 3Adobe Edge click next for videoWith this move, Adobe clearly shifts its mobile focus from Flash to HTML5 44
  • 45. Thank you for listening.Now let’s talk.Geert De LaetTechnology evangelistgdelaet@luon.comTwitter: @geertdelaethttp://www.luon.com 45

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