WassUp - Micro Target Groups
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WassUp - Micro Target Groups

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WassUp - Micro Target Groups WassUp - Micro Target Groups Presentation Transcript

  • Wassup: Micro target groups
  • Basic principle
  • Classical approach Brand Large tartget group Large media spendings
  • Micro target group Brand Smaller media spendings Small target group… … with a wide reach
  • Why target micro groups?
  • 1. For the viral effect - online
  • 1. For the viral effect - offline
  • 2. To persuade influencers
  • 3. To make the message extra relevant
  • 4. To communicate on a very personal level
  • Why micro target groups are good for your clients
    • 1 on 1 = relevant communication
    • Small groups = high ROMI
    • Word of mouth = wider reach
    • Arnaud Bouclier copywriter [email_address] +32 486 74 76 74