Wassup: Micro target groups
Basic principle
Classical approach Brand Large tartget group Large media spendings
Micro target group Brand Smaller media spendings Small target group… … with a wide reach
Why target micro groups?
1. For the viral effect - online
2. To persuade influencers
4. To communicate on a very personal level
<ul><li>1 on 1 = relevant communication </li></ul><ul><li>Small groups = high ROMI </li></ul><ul><li>Word of mouth = wider...
WassUp - Micro Target Groups
WassUp - Micro Target Groups
WassUp - Micro Target Groups
WassUp - Micro Target Groups
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WassUp - Micro Target Groups

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Transcript of "WassUp - Micro Target Groups"

  1. 1. Wassup: Micro target groups
  2. 2. Basic principle
  3. 3. Classical approach Brand Large tartget group Large media spendings
  4. 4. Micro target group Brand Smaller media spendings Small target group… … with a wide reach
  5. 5. Why target micro groups?
  6. 6. 1. For the viral effect - online
  7. 7. 1. For the viral effect - offline
  8. 8. 2. To persuade influencers
  9. 9. 3. To make the message extra relevant
  10. 10. 4. To communicate on a very personal level
  11. 11. Why micro target groups are good for your clients
  12. 12. <ul><li>1 on 1 = relevant communication </li></ul><ul><li>Small groups = high ROMI </li></ul><ul><li>Word of mouth = wider reach </li></ul>
  13. 13. <ul><li>Arnaud Bouclier copywriter [email_address] +32 486 74 76 74 </li></ul>

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