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WassUp - Micro Target Groups

by LUON

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Wassup: Micro target groups
Basic principle
Classical approach Brand Large tartget group Large media spendings
Micro target group Brand Smaller media spendings Small target group… … with a wide reach
Why target micro groups?
1. For the viral effect - online
1. For the viral effect - offline
2. To persuade influencers
3. To make the message extra relevant
4. To communicate on a very personal level
Why micro target groups are good for your clients
- 1 on 1 = relevant communication
- Small groups = high ROMI
- Word of mouth = wider reach
- Arnaud Bouclier copywriter [email_address] +32 486 74 76 74