WassUp - Micro Target Groups
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WassUp - Micro Target Groups

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    WassUp - Micro Target Groups WassUp - Micro Target Groups Presentation Transcript

    • Wassup: Micro target groups
    • Basic principle
    • Classical approach Brand Large tartget group Large media spendings
    • Micro target group Brand Smaller media spendings Small target group… … with a wide reach
    • Why target micro groups?
    • 1. For the viral effect - online
    • 1. For the viral effect - offline
    • 2. To persuade influencers
    • 3. To make the message extra relevant
    • 4. To communicate on a very personal level
    • Why micro target groups are good for your clients
      • 1 on 1 = relevant communication
      • Small groups = high ROMI
      • Word of mouth = wider reach
      • Arnaud Bouclier copywriter [email_address] +32 486 74 76 74