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LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
LUON WassUp recap  - mar 2014 - 2. the mobile landscape
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LUON WassUp recap - mar 2014 - 2. the mobile landscape

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  • 1. WASSUP RECAP SESSION DINSDAG 25 MAART THE MOBILE LANDSCAPE GEERT DE LAET TECHNOLOGY EVANGELIST LUON
  • 2. 1. Previously…
  • 3. Empires expand & collide 1. Previously… The social, mobile and search worlds are colliding. At the same time, all actors are trying to grow their markets.
  • 4. Empires expand & collide 1. Previously… The social, mobile and search worlds are colliding. At the same time, all actors are trying to grow their markets.
  • 5. Empires expand & collide 1. Previously… The social, mobile and search worlds are colliding. At the same time, all actors are trying to grow their markets. Instagram Google Authority Open Graph for Mobile Google Glass Vine Graph Search hashtags Foursquare Mobile SEO Google Now
  • 6. Next up: Mobile 1. Previously… The social, mobile and search worlds are colliding. At the same time, all actors are trying to grow their markets.
  • 7. 2. Mobile, Now All Grown Up
  • 8. Smartphones by the –Belgian– numbers Smartphone penetration in Belgium is on the rise and usage intensity increases. Time for brands to catch up. 2. Mobile, Now All Grown Up would rather give up TV than their smartphone 22%
  • 9. Tablets by the –Belgian– numbers At an even faster pace, tablets are finding their way into our homes. However, not all websites are already adapted. 2. Mobile, Now All Grown Up
  • 10. Definitions are blurring A Phablet is a tablet- smartphone hybrid with a 5.6 inch display or above. According to Juniper Research, phablets are expected to hit 120 million units shipped by 2018, up from the estimated 20 million phablets shipped last year (2013). 2. Mobile, Now All Grown Up
  • 11. Reaching feature parity After years of playing catch-up, Android has finally reached feature parity with iOS. Windows Phone claims a clear nr. 3 status. 2. Mobile, Now All Grown Up
  • 12. Reaching feature parity It is clear that iOS is the most popular choice for addressing the corporate and investor community. Android is the most popular choice for a consumer- facing app when a company first builds an app. 2. Mobile, Now All Grown Up
  • 13. Mobile First! With the maturity of mobile systems and explosion of mobile usage by consumers, more and more companies are adopting a ‘mobile first, desktop second’strategy. 2. Mobile, Now All Grown Up
  • 14. A new look for mobile: it’s a flat world 2. Mobile, Now All Grown Up Unlike Microsoft, Apple long stuck by its ‘skeuomorphic’design principles refering to real-world objects. With the announcement of iOS 7 however, it took a drastically different approach. Icons are flatter, typography is lighter and the metaphors are (mostly) out.
  • 15. A new look for mobile: it’s a flat world 2. Mobile, Now All Grown Up Unlike Microsoft, Apple long stuck by its ‘skeuomorphic’design principles refering to real-world objects. With the announcement of iOS 7 however, it took a drastically different approach. Icons are flatter, typography is lighter and the metaphors are (mostly) out.
  • 16. A new look for mobile: it’s a flat world 2. Mobile, Now All Grown Up Unlike Microsoft, Apple long stuck by its ‘skeuomorphic’design principles refering to real-world objects. With the announcement of iOS 7 however, it took a drastically different approach. Icons are flatter, typography is lighter and the metaphors are (mostly) out.
  • 17. A new look for mobile: it’s a flat world 2. Mobile, Now All Grown Up Unlike Microsoft, Apple long stuck by its ‘skeuomorphic’design principles refering to real-world objects. With the announcement of iOS 7 however, it took a drastically different approach. Icons are flatter, typography is lighter and the metaphors are (mostly) out. simple, clean modern, trendy perceived more honest responsive design-proof fast load times safe, familiar refinement, elegance easy to understand
  • 18. A new look for mobile: show me your cards Cards are small, digestible units of information.  serve content snacking well.  allow for personalised experiences built on an aggregation of many individual pieces of content. 2. Mobile, Now All Grown Up
  • 19. A new look for mobile: show me your cards Cards are small, digestible units of information.  serve content snacking well.  allow for personalised experiences built on an aggregation of many individual pieces of content. 2. Mobile, Now All Grown Up
  • 20. 3.When Screens Meet
  • 21. The Companion Web As consumers are increasingly splitting time between screens, brand campaigns that span multiple screens are able to achieve greater reach and frequency. 3. When Screens Meet of consumers move between devices to complete a task of smartphone users browse their phone while watching TV 90% 40% click next for video
  • 22. The Companion Web Both Microsoft and Google are experimenting heavily with technologies to link devices together to create multi-device experiences. These links can be created by scanning a QR-code. 3. When Screens Meet click next for video
  • 23. I want my connected TV Early 2013: HTC and Samsung launch smartphones that included infrared blasters. Those IR blasters could serve as remote controls to televisions or any other old remote device. Later that year, Google announced the Chromecast, a dongle that plugs into a TV that allows for users to stream YouTube,Netflix or movies and music from the Google Play store. 3. When Screens Meet
  • 24. 4. From Smartphone to Smart Anything
  • 25. The power of connecting technologies Bluetooth LE (Low Energy, aka Bluetooth Smart) includes better communication with other cellular wireless standards, lets you walk in and out of a room without having to manually reconnect, and moves large batches of data on and off of connected devices. Wi-Fi Direct enables devices to connect easily with each other without requiring a controller device. 4. From Smartphone to Smart Anything
  • 26. Beacons Beacons are small devices that can connect to smartphones or tablets when they are near, using Bluetooth LE.This allows for micro-location targetted communication. Apple has built-in iBeacon support in iOS7. 4. From Smartphone to Smart Anything click next for video
  • 27. Beacons Beacons are small devices that can connect to smartphones or tablets when they are near, using Bluetooth LE.This allows for micro-location targetted communication. Apple has built-in iBeacon support in iOS7. 4. From Smartphone to Smart Anything loyalty programs personalised contentdraw people in location subscriptions indoor navigationhands-free paymentdata, data, data
  • 28. Wearables on the rise The mobile universe is slowly expanding towards watches, jewelry, glasses,lenses etc. These should offer a smoother, more natural way of checking information than pulling out a smartphone. 4. From Smartphone to Smart Anything
  • 29. The Quantified Self It isn't simply wearables that are exploding in popularity though — it's sensors. Sensors allow for seamless, personal data collection. Be it motion data, heart-rate, speed, height, temperature, … 4. From Smartphone to Smart Anything
  • 30. The Quantified Self 4. From Smartphone to Smart Anything It isn't simply wearables that are exploding in popularity though — it's sensors. Sensors allow for seamless, personal data collection. Be it motion data, heart-rate, speed, height, temperature, …
  • 31. The Quantified Self 4. From Smartphone to Smart Anything It isn't simply wearables that are exploding in popularity though — it's sensors. Sensors allow for seamless, personal data collection. Be it motion data, heart-rate, speed, height, temperature, …
  • 32. The Quantified Self It isn't simply wearables that are exploding in popularity though — it's sensors. Sensors allow for seamless, personal data collection. Be it motion data, heart-rate, speed, height, temperature, … 4. From Smartphone to Smart Anything
  • 33. The Quantified Self It isn't simply wearables that are exploding in popularity though — it's sensors. Sensors allow for seamless, personal data collection. Be it motion data, heart-rate, speed, height, temperature, … 4. From Smartphone to Smart Anything
  • 34. Everything, connected Not only humans are getting wired onto the Internet. All things can be made ‘smarter’ with the aid of sensors. 4. From Smartphone to Smart Anything
  • 35. Everything, connected Not only humans are getting wired onto the Internet. All things can be made ‘smarter’ with the aid of sensors. 4. From Smartphone to Smart Anything
  • 36. Everything, connected Not only humans are getting wired onto the Internet. All things can be made ‘smarter’ with the aid of sensors. 4. From Smartphone to Smart Anything
  • 37. Everything, connected Not only humans are getting wired onto the Internet. All things can be made ‘smarter’ with the aid of sensors. 4. From Smartphone to Smart Anything click next for video
  • 38. What’s in it for marketing? Although still in its infancy, the new breed of connected devices holds a lot of potential for marketers throughout the whole customer life-cycle. 4. From Smartphone to Smart Anything FMOT STIMULUS ZMOT SMOTXMOTS
  • 39. What’s in it for marketing? Although still in its infancy, the new breed of connected devices holds a lot of potential for marketers throughout the whole customer life-cycle. 4. From Smartphone to Smart Anything FMOT STIMULUS ZMOT SMOTXMOTS Smart billboards click next for video
  • 40. What’s in it for marketing? Although still in its infancy, the new breed of connected devices holds a lot of potential for marketers throughout the whole customer life-cycle. 4. From Smartphone to Smart Anything FMOT STIMULUS ZMOT SMOTXMOTS Google pay-per-gaze patent
  • 41. What’s in it for marketing? Although still in its infancy, the new breed of connected devices holds a lot of potential for marketers throughout the whole customer life-cycle. 4. From Smartphone to Smart Anything FMOT STIMULUS ZMOT SMOTXMOTS ‘failure to drive desired customer action is often a failure of context’
  • 42. What’s in it for marketing? Although still in its infancy, the new breed of connected devices holds a lot of potential for marketers throughout the whole customer life-cycle. 4. From Smartphone to Smart Anything FMOT STIMULUS ZMOT SMOTXMOTS personalised in-store offers through identity recognition
  • 43. What’s in it for marketing? Although still in its infancy, the new breed of connected devices holds a lot of potential for marketers throughout the whole customer life-cycle. 4. From Smartphone to Smart Anything FMOT STIMULUS ZMOT SMOTXMOTS the product as a direct link between customer and brand
  • 44. What’s in it for marketing? Although still in its infancy, the new breed of connected devices holds a lot of potential for marketers throughout the whole customer life-cycle. FMOT STIMULUS ZMOT SMOTXMOTS the product as a direct link between customer and brand 4. From Smartphone to Smart Anything
  • 45. What’s in it for marketing? Although still in its infancy, the new breed of connected devices holds a lot of potential for marketers throughout the whole customer life-cycle. 4. From Smartphone to Smart Anything FMOT STIMULUS ZMOT SMOTXMOTS from data to relevance to relationships
  • 46. Beware of the pitfalls 4. From Smartphone to Smart Anything The more personal data is being collected, the more care should be taken to the consumers privacy. Collecting lots of data is useless unless it can lead to actionable insights. Smart data still trumps big data.
  • 47. 5. Key Take-Aways
  • 48. Key Take-Aways 5. Key Take-Aways The mobile landscape has matured. Hardware, operating systems, applications and usage are now at a level far above early adoption. UX-wise, flat design and cards are taking the lead. 1 As consumers are increasingly splitting time between screens,brand campaigns that span multiple screens are able to achieve greater reach and frequency. 2 Connected devices are popping up everywhere. For marketers,there’s a lot of value in the data from the sensors that power them. 3
  • 49. WASSUP RECAP SESSION DINSDAG 25 MAART THE END GEERT DE LAET TECHNOLOGY EVANGELIST LUON Geert De Laet Technology evangelist gdelaet@luon.com Twitter: @geertdelaet

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