"WassUp" is the news in a nutshell. New technologies, emerging trends, inspiring cases ... everything a marketer needs to be "in the know".

1. WassUp – May 24, 2011

2. The battle for VOIP: Microsoft acquires Skype May 9 With its $8,5 billion in cash, the Skype acquisition is the biggest deal yet in the history of Microsoft.

4. With its $8,5 billion, the acquisition is the biggest deal in the history of Microsoft

7. Microsoft, as a Facebook share-holder, could now allow Facebook to integrate Skype into its platform.

9. The battle for music in the cloud: Google May 10

11. Google Music was launched without support of the record labels. According to Google, there is no difference between storing your music on a personal mp3 player or on a hard drive in the cloud. The record labels however tend to disagree.

13. The Battle for deals: Groupon Now May 11 click next for video Currently, the service is only available in Chicago, hometown of Groupon. But a roll out in other US cities and Europe is expected soon.

15. Groupon Now can be accessed via an update of the Groupon app in the Android and Apple marketplaces.

16. On the merchant side of things, there is a new administration page for those looking to set up a GrouponNow account. It explains the process for merchants looking to move into offering the new timed deals.

18. Adobe unveils CSS regions proposal May 11 To download a small CSS regions-enabled browser and examples, go to http://labs.adobe.com/downloads/cssregions.html

20. Threading content: Content that flows from one area to another.

21. Arbitrarily shaped containers: Text displayed in non-rectangular areas.

22. Arbitrarily shaped exclusions: Text can wrap around arbitrary shapes.

23. Region styling: Styling content depending on the area in which it flows.

27. Content can be searched based upon industry, demographic and marketing objective

29. Google Chromebook May 11 click next for video For both education and business, Chromebooks will be available for leasing from June 15th. Business will pay $28 per user per month, schools $20 per student per month.

31. Start-up in 8 seconds, built-in 3G and WIFI, 8 hours battery life

32. Google Chromebook is aimed at students, businesses and consumers

33. For both education and business, Chromebooks will be available for leasing from June 15th.

34. For businesses, the monthly rate will be $28 per user and for schools it will be $20 per student. A 3-year subscription contract will be required for both businesses and education institutes.

35. For consumers prices will start at $349 for Acer Chromebook (WiFi) and go up to $499 for the Samsung Series 5 (3G).

37. The promotion is open to individuals who reside in a country embargoed by the United States;

38. The promotion, if a sweepstakes, is open to individuals residing in Belgium, Norway, Sweden, or India;

39. The promotion’s objective is to promote any of the following product categories: gambling, tobacco, firearms, prescription drugs, or gasoline;

40. The prize or any part of the prize includes alcohol, tobacco, dairy, firearms, or prescription drugs; or

41. The promotion is a sweepstakes that conditions entry upon the purchase of a product, completion of a lengthy task, or other form of consideration.Full Facebook promotions guidelines: http://www.facebook.com/promotions_guidelines.php

43. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism.

44. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.

45. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

46. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.Full Facebook promotions guidelines: http://www.facebook.com/promotions_guidelines.php

49. Made in Belgium: Visit the MAS live online click next for video Visit http://livetour.mas.be/

50. Geert De Laet Digital strategist & Technology evangelist gdelaet@luon.com Twitter: @geertdelaet http://www.luon.com