Social Strategy

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This is the presentation I did for the Palm Beach Women's Chamber of Commerce on April 24, 2013. Here's a link to the video that is shown on Slide #2: http://www.youtube.com/watch?v=d8O6PRSGv3M

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Social Strategy

  1. 1. SOCIAL STRATEGYHow to develop an award-winning social media programTuesday, May 7, 2013
  2. 2. Tuesday, May 7, 2013
  3. 3. ACTION PLANSBe smart, stylish & authentic• Who?• What?• When?• Where?• Why?• How?Tuesday, May 7, 2013
  4. 4. AWARD-WINNINGSOCIAL MEDIA PROGRAM• #43 in nation• #4 in Florida behind UF, UMand Full Sail University• Integrated social mediastrategies into the #lynndebateTuesday, May 7, 2013
  5. 5. • Optimized existing and launchednew platforms• Popularized #lynndebate• Worked with Google, foursquareandTwitter directly• Recruited Student Storytellers• Social Media Lounge#lynndebate goes socialTuesday, May 7, 2013
  6. 6. SOCIAL NUMBERSYouTube• 1 hour of edited footage & 49 videosGoogle+• 4 Hangoutsfoursquare• 132 check-ins at volunteer headquartersFlickr• 2,000+ photosInstagram• 1,450+ #lynndebate photosFacebook• Impressions spiked from 86,579 to 934,258Tumblr• 180 postsTuesday, May 7, 2013
  7. 7. TWITTER#lynndebate was trending top 3 nationwide and top 5 worldwideTuesday, May 7, 2013
  8. 8. KEYTAKEAWAYS• Set strategic goals• Focus on your target audience• Create engaging multimediacontent• Post often, but not too much• Stay atop of trends• Measure, change, measureTuesday, May 7, 2013
  9. 9. Follow Laura @LStephensPRTuesday, May 7, 2013

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