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Social Strategy

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This is the presentation I did for the Palm Beach Women's Chamber of Commerce on April 24, 2013. Here's a link to the video that is shown on Slide #2: http://www.youtube.com/watch?v=d8O6PRSGv3M

This is the presentation I did for the Palm Beach Women's Chamber of Commerce on April 24, 2013. Here's a link to the video that is shown on Slide #2: http://www.youtube.com/watch?v=d8O6PRSGv3M

Published in: Business, Technology

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Transcript

  • 1. SOCIAL STRATEGYHow to develop an award-winning social media programTuesday, May 7, 2013
  • 2. Tuesday, May 7, 2013
  • 3. ACTION PLANSBe smart, stylish & authentic• Who?• What?• When?• Where?• Why?• How?Tuesday, May 7, 2013
  • 4. AWARD-WINNINGSOCIAL MEDIA PROGRAM• #43 in nation• #4 in Florida behind UF, UMand Full Sail University• Integrated social mediastrategies into the #lynndebateTuesday, May 7, 2013
  • 5. • Optimized existing and launchednew platforms• Popularized #lynndebate• Worked with Google, foursquareandTwitter directly• Recruited Student Storytellers• Social Media Lounge#lynndebate goes socialTuesday, May 7, 2013
  • 6. SOCIAL NUMBERSYouTube• 1 hour of edited footage & 49 videosGoogle+• 4 Hangoutsfoursquare• 132 check-ins at volunteer headquartersFlickr• 2,000+ photosInstagram• 1,450+ #lynndebate photosFacebook• Impressions spiked from 86,579 to 934,258Tumblr• 180 postsTuesday, May 7, 2013
  • 7. TWITTER#lynndebate was trending top 3 nationwide and top 5 worldwideTuesday, May 7, 2013
  • 8. KEYTAKEAWAYS• Set strategic goals• Focus on your target audience• Create engaging multimediacontent• Post often, but not too much• Stay atop of trends• Measure, change, measureTuesday, May 7, 2013
  • 9. Follow Laura @LStephensPRTuesday, May 7, 2013