• Started training as a Software Engineer with British Aerospace in 1997• Diverse experience over 12+ years: – Defence – Education – Banking (Boo! Hiss!) – Retail – Public Transport
• Established 2008• Started as an iPhone App software house• Now a specialist in Enterprise Mobile applications• Flagship product used in Publishing, eLearning, Market Research, Advertising, Marketing and Public Relations
• Apple App Store launched start July 2008• 1st iPhone App released end July 2008• Free App – Peak of 70,000 downloads in 1 week• Paid App – Peak of 7,000 downloads in 1 week• 3 paid Apps released throughout August
• All 4 Apps reached #1 in worldwide charts• Over 500,000 downloads, 85 countries Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Earnings
Then Now• Between 10 and 30 Apps • 100s of Apps being released being released every day every day• Between 1,000 and 2,000 • Over 400,000 Apps in Store Apps in Store• Bad Apps earned more than • Bad Apps earn what they they deserved deserve• Good Apps achieved potential • Good Apps drown in a sea of noise
• It’s probably been done already• Competing with 400,000+ other ‘great ideas’• Achieving ROI is extremely risky – ‘App’ development still a specialist skill – Users grudgingly pay more than 59p – Apple take 30% royalty
60s 70s 80s 90s 00s 10sEarly Dumb Personal Internet Smart- MobileComputers Terminals Computers Phones Internet Time Storage/CPU etc. Screen/Keyboard etc.
• How do customers & staff use your website(s)? – How many are viewing with a Mobile device? – What kind of things are they doing? • Buying things • Making bookings • Getting information• What’s the User Experience for your Mobile website users?
1. Gather data from your website (% Mobile)2. Build a Mobile-optimised website3. Gather feedback from Mobile website users4. Build a Mobile App if following criteria are met: – Users demand offline/App-like experience – Large enough numbers to justify investment!
• Consider all the Mobile platforms: – iPhone: possibly most well known – Android: fastest growing, backed by Google – Nokia: biggest market share, partner with Microsoft – BlackBerry: biggest corporate market share• Approval of your App hinges on ‘utility’• Consider buying an off the shelf template instead of building bespoke