Social media marketing
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Social Media Marketing - with focus on the process of ENGAGEMENT.

Social Media Marketing - with focus on the process of ENGAGEMENT.

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Social media marketing Presentation Transcript

  • 1. SHUBHAM TAYAL 0113119 LOVISH SINGHAL 0113120
  • 2. Overview  What is Social Media Marketing ?  Change in marketing practices.  What has changed ?  Few facts to convince you.  What are they doing online ?  Advantages  Should we use facebook – an example Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 2
  • 3. What is Social Media Marketing ? wiki says – Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social Media – are we creating conversations? Stop thinking Campaigns, Start thinkingSocial Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 3
  • 4. Lets Make Them Crazy Instead, SMM is: • Two way, word-of-mouth , community, marketing based on the stable premise that people are social and want to connect with other people • Related to technological evolution that continues to provide new and attractive means for people to interact Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 4
  • 5. What is Kolaveri Di Raaa - SMM  the song has helped creating an identity of the music director, talented actor cum singer and the movie ‘3’. Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 5
  • 6. Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 6
  • 7. Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 7
  • 8. SMM vs IM vs DM  Digital : All Digital form of media.  Online or Internet : only internet as the mode.  SMM : subset of both IM and DM Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 8
  • 9. Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 9
  • 10.  Some Facts :  currently has about 100 million Internet users, and the number will increase to 300 million by 2014, reports The Wall Street Journal.  With 43,497,980 users now, India has the world's second highest number of Facebook users in the world now. It is more than the population of either Argentina, Kenya or Canada and almost twice Australia's population. Hindustan Times. Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 10
  • 11.  Facts continue…  nearly 30 million Indians who are online are members of social networking sites and about two-thirds of them spend time on these social networking sites daily. StudyThe Nielsen Company. Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 11
  • 12. What are they doing online ?  Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 12
  • 13. Engage them ---  Channels to use –  Channel that will have the most impact.  Facebook – popular  Twitter – communication with business  youTube – third most visited site  Flicker – great photo sharing with active communitySocial Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 13
  • 14. Measure the impact Website traffic Feedback Followers and friends Enquires Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 14
  • 15.  Building Brand Awareness :One of the most obvious reasons for using Social Media Marketing is to build brand awareness and it certainly does if used correctly.  Reach a Large Audience: Using social media to market your business online will without a doubt help you reach a larger audience. In a way, the more people you reach, the better brand awareness you have but with social mediaSocial Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 15
  • 16.  Cost Effective : Social Media Marketing doesn’t cost you a penny, unless you want it to. You can market onTwitter, Facebook, Google+, Pinterest an d any other social network for free.  It’s a Learning Process : Social media marketing success will not happen overnight and it is a learning process. What works for one business may not work for another so keep that in mind. You will need patienceSocial Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 16
  • 17.  Become a Thought Leader : Using Social Media to market your business can make you a thought leader in your selected field. Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 17
  • 18. Should I Be Marketing on Facebook? Yes Facebook is the #1 social destination Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 18
  • 19. Facebook  More than 400 million active users  2nd most trafficked website  The fastest growing demographic is those 35 years old and older  Average user spends 55 minutes/day on FB  More than 20 million users become fans of Pages each day  The Nielsen Company found that the average time users spend using Facebook per month grew nearly 10%, topping seven hours. Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 19
  • 20. References  Wikipedia : Definition slide no- 3.  Image Marketing 2013 : http://www.omnibeat.com/ slide no – 6  Graph on slide no – 7 : http://ontracksystemsltd.blogs pot.in/  Graph Slide no – 12 : The Nielsen Company , Absolute Data  Other Images : www.google.com  Other Contents : www.google.com 20 Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal
  • 21. Question & Answers Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 21
  • 22. Social Media Marketing- Presented By : Shubham Tayal & Lovish Singhal 22