Transition Advisory Communications Overview

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Transition Advisory Communications Overview

  1. 1. Transition Advisory TeamCommunications Overview April 11, 2013
  2. 2. Today’s Presentation• Campus by campus review of staffing, activities & responsibilities• Campus primary marks & colors
  3. 3. • LSU Shreveport: Dir. of Media & Public Relations (1) – Manages Media relations (press releases, press coverage) – Manages LSUS website (photos, content updates) – Manages LSUS all campus social media sites – Updates LSUS Speakers Guide – Writes/produces Chancellor’s annual report – Oversees campus calendar (data entry) – Produces marketing campaigns & collateral intended to increase awareness of degree programs & enrollment
  4. 4. • LSU AgCenter Communications: (19) – News, audio, video & media relations – Web & social media – Crisis communications/issues management – Publications, photography & design – Marketing – Education & program development – Public Relations – Training, Grants & Contracts
  5. 5. • LSU Eunice: PR Director (1), Student Assistants (2) – Marketing: all recruiting materials – Web design – Graphic design – Photography/videography – Social media: Facebook, Twitter, YouTube, Flickr, Instagram – Media relations – Student media advisor – Smart phone app development – Clerical duties
  6. 6. • LSU Alexandria: Part-Time Media Relations Coordinator (25% effort) – Web content: team effort (recruiting, foundation, media relations, sports; IET office updates) – Admissions & Recruiting maintains FB page – No official Twitter account – Marketing handled through Chancellor’s Office, with input/guidance of PT media relations coord.
  7. 7. • LSU HSC Shreveport: (12) – Executive Director of Communication (1) – PR Coordinator (1) – Web Coordinator (1) – Web Assistant (1) – Graphic designers(4) – Photography (2) – Videography (2)
  8. 8. LSU HSC Shreveport– Media relations, public relations, internal relations– Chancellor’s communications– Presentation design & delivery– Social media– Website design, content, training & maintenance– Event planning & coordination– Mini-Med School– Internal & external newsletter production– Teaching materials development & design– Campus composite photography & compilation– Graphic design & collateral materials– Photography (educational & promotional)– Videography/video production/script writing/video news releases– Audio production– Feature & speech writing– Tours– Crisis/emergency communications– Poster design, signage & banners
  9. 9. • LSU HSC New Orleans: Director of Information Services (1) – Media relations/media training – Public relations – Internal relations – Social media – Graphic design – Photography – Videography/video production/script writing – Audio production – Speech writing – Feature writing – Special events – Tours – Crisis/emergency communications
  10. 10. • LSU Law Center Communications: (1) – Website – Print communications – Media relations – Social media – Marketing
  11. 11. • LSU Main Campus, Communications & University Relations (CUR): (31) – Associate VC (1) – Assistant VC (2) – Media Relations (4) – Web & Social Media (4) – Video Services (3) – Photography (2) – Research Communications (2) – Graphic Design (4) – Marketing (3) – Strategic Communications (3) – Production Management (1) – Clerical Support (2)
  12. 12. • LSU Health, HCSD, Office of Communications & Media Relations: (2) – Media relations – Message development – Collateral development & production (annual report) – Manage & produce website content – Manage social media (FB & Twitter) – Produce radio & TV PSAs – Manage Tiger Athletics sponsorship
  13. 13. • Pennington Biomedical Research Center: Creative Media Specialist (1) – Develops & maintains 10-12 websites – Provides graphic design for dozens of collateral pieces – Handles photography & videography• PBRF assumed majority of comm. responsibilities – Media relations, social media, press conferences, graphic design & editorial content, branding support & donor communications; Pennington Biomedical Scientific Report (printed every other year) – Created Communications Committee (PBRC, Foundation and part-time PR consultant)

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