LSU AgCenter Communications & Public Relations


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LSU AgCenter Presentation at the April 11, 2013 meeting of the Transistion Advisory Team External Affairs Task Force Meeting

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LSU AgCenter Communications & Public Relations

  1. 1. LSU AgCenterCommunications & Public Relations Frankie Gould Director and Professor 141 Knapp
  2. 2. LSU AgCenter Communications & Public RelationsLSU AgCenter Communications delivers theeducational and research programs,curriculum or information created by LSUAgCenter experts in a form easily accessibleto our diverse audiences. We help Louisianacitizens learn about the quality and variety ofservices the LSU AgCenter offers to enhanceeconomic development and improve theirlives. The state is our campus.
  3. 3. LSU AgCenter Communications & Public Relations Publications,News, Video & Photography & MarketingMedia Relations Elma Sue McCallum Linda Benedict Design John Wozniak Assistant DirectorAssociate Director Assistant Director Web Public Relations Training Crisis Communicaion Social Media Grants/Contracts Issues Management
  4. 4. LSU AgCenter Communications & Public RelationsGould, Frances I. Professor & Department Head - public relations, crisis (225) 578-5679 communications, issues management, and marketingBenedict, Linda F. Associate Director & Professor – media relations, news service, (225) 578-2937 magazine editorBlanchard, Tobie M. Associate Communications Specialist – broadcast, writer (225) 578-5649Bogren, Richard C. Professor – science writer, magazine and Web editor (225) 578-5839Clark, Ronda R. Administrative Coordinator 3 (225) 578-2263Corns, Barbara R. Professor - design (225) 578-5686Faust, Matt IT Coordinator – digital animationGautreaux, Craig Communications Specialist – video and writer (225) 578-5673Hodson, Pamela Professor – public relations (225) 578-2939Jones, Marla W. Administrative Coordinator 4 (225) 578-6730Kramer, Kathleen Assistant Communications Specialist - designer (225) 578-6072LaBauve, Randy Assistant Communications Specialist – video production (225) 578-0794McCallum, Elma Sue Asst. Director & Assoc. Comm. Spec. – marketing and design (225) 578-2462Merrill, Thomas A. Professor – publications editor and writer (225) 578-5896Morgan, Johnny W. Communications Specialist – media relations, writer and (225) 578-8484 photographyNeely, Elizabeth R. Professor - Designer (225) 578-5646Ringe, Penny L. Publications Coordinator - online bookstore and warehouse (225) 578-6598Schultz, Bruce Assistant Communications Specialist – media relations, writer and (337) 788-8821 photographyWozniak, John D. Assistant Director & Professor - Publications and design (225) 578-6105 coordinator and photography and infrastructure
  5. 5. News & Media RelationsNews - 1,000+ releases per year Print – Newspapers & Magazines Video Video Releases Distribute to 10 stations & AgDay Farm Bureau’s -This week in Louisiana Agriculture Audio Audio News Releases Louisiana Network – 70 stations Social Media Twitter (2,666), FB, Pinterest & YouTube (420) Web News Releases – print, video & audio Get it Growing
  6. 6. News & Media RelationsGet it Growing Print, Video, Radio, Web and Calendar Service Announcements (PSAs)Special Projects – Farmer of the YearEducational Videos & Documentaries 100 years of 4-H 125 years of Research Youth Wetlands Week – Web, podcast & YouTube
  7. 7. News & Media RelationsArea Communicators – cover the media markets of Louisiana Bruce Schultz – Central, Southwest and Northwest Johnny Morgan – Southeast Media team – all of the state
  8. 8. Publications, Photography & DesignPublications, Newsletters & Educational materials Printed, e-books & Online - 277 online only publications and 481 online and print publications for a total of 758.Louisiana Agriculture MagazineExhibits and DesignStationary & Collateral MaterialsPhotography Publications, Web and Exhibits
  9. 9. MarketingIdentity and Visual Branding Logo Signage Collateral materialsMarketing Guidelines Tool box Programs – 4-HPromotion PSAs Events – AgMagic
  10. 10. AgMagicA Statewide Food and Fiber Awareness InitiativeInteractive Journey through Louisiana Agriculture Baton Rouge – 12,000Shreveport – State Fair – 5,000 in tours – 60,000 attend the fair Monroe – AgExpo – 3,000 Delhi – AgAdventures – 1,000 Lake Charles – 1,000 New Orleans in 2014
  11. 11. –Animals Produce for You includes chickens, pigs, goats,sheep, dairy cattle, beef cattle and horses.–Farming the Waters will feature catfish, crawfish, oysters,alligators, turtles and ornamental fish, such as koi.–Plant Products will provide a look at how commercialcrops and vegetables are grown.–The Louisiana 4-H section will highlight the youthdevelopment program and its “learn by doing” philosophy.–The Bugs Rule area will demonstrate the role insects playin agriculture and the environment.–The Farm Gate to Dinner Plate walk through the producesection of a “grocery store,” compliments of Rouse’sSupermarket, to see how fruits and vegetables from thefarm wind up on store shelves.–The Body Walk, an interactive exhibit designed to combatchildhood obesity
  12. 12. Kids Beat• Baton Rouge• Monroe• Lafayette• Shreveport
  13. 13. WebIntranet – Internal Web site Intranet News Communications siteInternet – External Web site Edit web pages - CMS Writing News Features AgCenter Leads Promotional ads
  14. 14. Producer & Consumer Applications
  15. 15. Public RelationsSpokesperson(s) for the AgCenterLegislative issuesLiaison with internal and external partnersCrisis response teamCopyright issuesEvent promotion
  16. 16. Teaching/TrainingInternal and External Training Working with the media Crisis communication Photography Writing – columns, grammar and Web Exhibit production Marketing Tools Social mediaAdjunct appointments – Mass Communications – School of Human Relations and Workforce Development
  17. 17. Grants and ContractsConsultationsEstimates Printing, Media, Social Media, Exhibits, Marketing and VideoCommunications Approval
  18. 18. Thank You!Questions?