Quick description of organization – take from slideOne of HOWA’s programs – the Cross Age Mentoring Program - pairs students in grades 4 – 8 with student mentors in high school. The students form friendships, meet during lunch periods at school, and do after school activities together.Jane, a program manager at HOWA, began having difficulty reaching the high school mentors. In the past they had mainly communicated by email, but the mentors basically stopped respondingShe learned that the student mentors were increasingly using text message for communicationWhen one of the mentors texted her, she took their lead and started communicating with the mentors via text messaging. She said it wasn’t a board decision where they sat down and looked at communication models – it was just a way to meet a need. And it works. Now she communicates with the mentors by text messaging and they are quick to respond.This solution didn’t cost anything more than their existing data plan.HOWA says that has definitely increased the quality of their services. They are able to communicate quickly with the mentors, sometimes even setting up mentor/mentees meetings on that same day.
Affordable Program Delivery Through Mobile Phones October 2012
87% of all American Adults Have a Cell Phone Pew Internet, February 2012
They’re Not Just Using them to Make Calls Pew Internet, May 2011
They Are Legal Aid Clients, Too 2012 Survey of 2012 Survey ofGeorgia Clients Council MLSA Hotline 92 respondents 22 responses 82% had cell phones 82% had cell phones Additional services for 63% of those had those with cell phones smartphones • Text messaging 93.9% Email 45.5% • Internet access 39.4% Voice mail 66.7%
How Does Your Website Look on a Phone? A mobile website is the core of many mobile strategies. If you’re going to engage them on a phone, they need to be able to find you on their phone. www.MobilePhoneEmulator.com
Creating A Mobile-Friendly Site Make your current site mobile-friendly… Or build one particularly for mobiles
Or Create Your Own Simple App Tools like AppMakr, Swep Apps, MobBase will help you create very simple apps for $100-$200… but generally, you’ll need a programmerApps need to be downloaded in advance, but then are available even offline.
Use QR Codes to Make Paper Interactive Let someone find out more about something they’re interested inhttp://www.thebigwild.org/
MontanaLawHelp.org & Mobile LawHelp PlatformA mobile website thatprovides access toMontanaLawHelp.org’s self-help and referral informationIt was created on the mobileLawHelp.org platform.
LawHelp Mobile Platform• 2010 TIG grant to Montana Legal Services Association• Project partners: Colorado Legal Services, Northwest Justice Project and Pro Bono Net• Available to all LawHelp states by end of 2012
LawHelp mobile platform• Developed in HTML5• LawHelp content can be tagged for display on the mobile site• Or mobile-specific versions of resources can be created• Supports up to three “channels” of content• Channels can return location- specific results
What Did We Learn About Mobile Sites?• Learn from other mobile projects• HTML5 avoids many cross-platform issues• Allow extra time for development• Develop a mobile-specific content strategy • Mobile loves plain language!• Usability testing and iterative feedback is invaluable• “Email this” features are helpful on mobile
Keep it simple• “I like all of the legal topics • “I think the simple pop up so it’s easy to see layout/color scheme helps. what the options are.” Its not too busy.”• “It was very easy to follow • “Love that there are videos the subtopics.” you can watch on your• “Followed links through phone.” several pages, headings descriptive enough to lead to appropriate place.”
What’s Next for LawHelp Mobile?• 2012 TIG grant to Legal • Other user suggestions: Assistance of Western New – Search engine York will add: – Icons indicating resource – Support for Spanish formats mirror version – Map feature – LiveHelp integration
Other Upcoming Mobile Projects 2013 TIG Projects • 2013 TIG to Georgia Legal Services Program to pilot SMS text messaging to provide legal information & referrals from statewide websites (with WA, NY and IL) • 2013 TIG to Legal Aid Services of Northeastern Minnesota “Pro Bono to Go” TIG
CitizenshipWorks.org Mobile App• Provides access to the CitizenshipWorks Immigration Legal Services Directory and information about the naturalization process• Calculators to determine critical aspects of eligibility• Customizable checklist of documents to complete naturalization application• Q&A to test user’s familiarity with civics questions• Available for Android in November and iOS in December• English and Spanish versions
Arkansas Access to Justice Foundation iProBono iProBono allows you to • View current pro bono case listings. • Filter current cases by case type or Arkansas county via keyword search. • Request cases through the app via the "I Want This Case" button. • Access accepted cases in the "My Cases" view. • Read up-to-date stories delivered by the "Justice News" RSS feed. • Find free Arkansas legal resources. iPhone app version of iProBono
Gibson Area Hospital and Health Services Print advertisement allows people They’re more likely link directly to to be looking for mobile to their quick app information about you than for in-depth information
Sending Texts From EmailNot officially supported, so not 100% reliable or for large quantities Email [phone number@provider] i.e., firstname.lastname@example.org A reasonable choice for small numbers of texts
Sending Broadcast Texts If you’ve collected cell phone numbers, you can text them messages – very similar to broadcast email Rock the Vote
Two-way Conversations HELP Can you volunteer this Sat from 1-4? Type YES or NO YES Great! We’ll see you @ 13 Pier st. @ 1:00 pm. Thanks!You can setup automated responses, with lots of branch points if desired
Provide Information from a DatabaseBlue Ocean InstituteYou can connect texts to a database, sopeople get automatic texts or responses
Collecting Information People can report emergencies or incidents via SMS, which are collected in a database Ushahidi
Lower Cost Options for Sending Texts Very basic functionality for up 250 text messages for $10/month. More complex functionality available. Up to 1000 texts/month starting at $69
More Full Featured Options Full featured platforms which support complex campaigns Easy-to-use interface, with sophisticated functionality (two way, targeted, giving more). Supports mobile giving through MGF. Plans start at about $400/month Mobile texting capabilities via API, to allow programmers to synchronize texts with databases
CitizenshipWorks A nationwide text messaging campaign, which sends immigrants information about US citizenship and helps them access free to low-cost legal help in their area
TXT4LIFE The Crisis Connection provides a suicide prevention hotline via text message. They get 30 times as many texts as they did phone calls.
Rate Your Ride The Central Maryland Transportation Alliance piloted a program to let high school students and commuters rate the quality of their bus service. The program cost about $135K all together.
Rate Your RidePassengers could eitheranswer a survey via mobiletext or via a mobile website.95% of respondents whosaid they were studentsanswered by text, but only50% of people going to work.
Rate Your Ride In response, the MTA improved two bus lines and took over ownership of the service
Allow Them to Enter Data Especially if you have staff who work mostly in the field, it can save huge amounts of time to enter data remotely.
Collect Data iPads or other tablets can be compelling for surveys or quick data collection… especially to clients or survey respondents who want to play with them.
Use Mobile Devices to Provide ProgramsCan you let constituentsuse them to learn,interact, or otherwisefurther your mission?
Rolling Out Smart Phones to The Organization Headway Emotional Health Services provided 50 case managers with smart phones to help them view and enter data from the field.
Rolling Out Smart Phones to The Organization “I can schedule They paid $5000 upfront for the meetings and phones and $1200/ month for data appointments just plans (their system supported from looking at my mobile access already) phone. If I want to get something for my They’re not tracking results client, I can do that all directly, but it’s reduced from my phone, too.” scheduling conflicts and staff feel they’re more productive.
iPads for Special EducationThe Reach School, a pre-schoolfor kids on the autism spectrum,bought iPads, durable cases, andspecial education apps for eachof their seven classrooms, for atotal investment of about $7000.Teachers use them to showvideos, provide individual kidswith learning games, and as aspecial treat.