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Telling Your Stories Through Blogs, Photos, Video

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  • Getty: lots of money ($40-$100) per photo, but great useful stuff. Super easy to search.Google Creative Commons: Free, searches Flickr creative commons, also searches gov’t sitesiStock Photo: $10-$40 per image
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    • 1. Telling Your Story Through Blogs, Photos, and Video May 2012You should hear voices. If you can’t hear anything, check that yourcomputer volume is turned up and un-muted, and the “Use Mic” radio buttonis selected.Or you can use a phone to listen to the same audio by calling (914) 339-0030,Access Code: 742-024-148
    • 2. Logistics: Audio Via PhoneSpeakers not working? Prefer the phone? Dial in: (914) 339-0030 742-024-148 (If you can’t see this panel, click the “Show Control Panel”Choose “Use Telephone” button)
    • 3. Logistics: Ask QuestionsAsk questions! Otherwise I’m speaking to a blackhole! Click to open the chat window Raise your hand and I’ll unmute you Not hearing anything? Call 773-945-1010, access 257-723-187
    • 4. Having Trouble?You should hear voices. If you can’t hear anything,check that your computer volume is turned up andun-muted, and the “Use Mic” radio button isselected.Or you can use a phone to listen to the same audioby calling (914) 339-0030, Access Code: 742-024-148
    • 5. Telling Your Story Through Blogs, Photos, and Video May 2012
    • 6. IntroductionsAndrea BerryDirector ofPartnerships and LearningIdealware
    • 7. Introductions: www.idealware.org
    • 8. What We’ll Cover• What is a Story?• Blogs• Photos and Photo Sharing• Videos and Video Sharing• Distribution Methods• Finding Your Story
    • 9. Telling Your Story
    • 10. Your Stories are All Around You List your happiest success stories Ask yourself, “Why do I doList major what I do?”obstaclesyou have Interview Withinovercome the people your org you serve Or in the Use photos to field remind you of people, places, Ask your web and events Ask those in visitors to share the field to their stores send stories
    • 11. Constructing a Story Introduce Obstacles Beginning Middle EndIntroduce the Resolve the Protagonist Problemand Problem
    • 12. Helping Others Connect STORY STORY Well- Emotional Dialogue Developed Content Characters and Scenes
    • 13. Blogs
    • 14. Show your expertise… Some people get a lot of their news and info from blogs… and blogs often link to other blogshttp://www.palegalaid.net/news/blog
    • 15. Show your donors what they’re supporting… And allow volunteers, staff, or supporters to tell their storyhttp://clsphila.wordpress.com/
    • 16. Show a Behind the Scenes View Show what makes your organization interesting and uniquehttp://www.easternstate.org
    • 17. Join a Conversation… Consider joining the conversation in blogs associated with your mission focuses
    • 18. Create Your Blogging Plan• What is your topic?• Who will write it?• Photos or videos you can add?• When will you publish it?• Who will review or edit?• How will you distribute it?
    • 19. Judging Success…more than commentsIt is tough to get comments, but is that a true measure of yoursuccess? What about traffic, links, shares, etc.?
    • 20. What Are They Good For?But that’s not to say they aren’t useful in the right circumstances: From our qualitative data: • Publicizing your expertise • Telling stories about your day-to-day work • Promoting online information Just make sure you have the time and a purpose
    • 21. Producing your own blog TimeMinimal Quite a lot ExperienceMinimal Quite a lot
    • 22. What you might need• Internet connection• Blogging tool• Perhaps some coffee
    • 23. Blogs Can you do it with your current CMS? If not… Blogge r TypePad WordPress
    • 24. Photos
    • 25. Photos to Tell Stories A picture says a 1000 words!Images from Lone Star Legal Aid- East Texas Wildfires 2011 Album
    • 26. Charity: WaterPhoto gallery combined with “stories from the field”
    • 27. Photo Sharing Tools to Spread ImagesEasily share your work via photos with your community
    • 28. What are Photos Good For?• Illustrating an issue in a compelling way• Engaging a group in collecting photos on a topic• Participating in photo communities around particular topics• Finding people posting pictures of you
    • 29. Producing your own photos TimeMinimal Quite a lot ExperienceMinimal Quite a lot
    • 30. Make Sure to Get PermissionGet signed permission formsthat explicitly state how imagescan be used.Privacy will be an issue forcontent…how can you getaround while maintainingprotection?To avoid permission issues:• Unidentifiable faces• Backs• Groups from far away
    • 31. What you might needThe Basics• Camera• Photo Editing Software Taking it further • Good lighting • Getting a staff member trained • Hiring professionals
    • 32. Editing can do wonders! Cropping helps draw focus Work with color to enhance the image Original More contrast Towards the yellow
    • 33. Photo Editing Picnik Adobe Photoshop Paint.NET
    • 34. What about stock photos? Google Creative Commons iStockPhoto Getty Images
    • 35. Video
    • 36. Share What You Dohttp://www.youtube.com/user/legalservicesnj?feature=results_main
    • 37. Advocate for Your CauseFighting Foreclosure: Why Legal Assistance Mattersis a project of the Brennan Center for Justice at NYU School of Lawhttp://www.brennancenter.org/content/pages/fighting_foreclosure_why_legal_assistance_matters
    • 38. Provide Legal Serviceshttp://www.youtube.com/playlist?list=PL0000FBEA1F188D05&feature=plcp
    • 39. Video Sharing Tools to Collect and Organizehttp://repoweramerica.org/wall/#/view/25977
    • 40. “Viral” Videos Tell a terrific story via video – which you can then post on a site like YouTube or Blip.tvwww.storyofstuff.com “Going viral” is more of an aspiration than a strategy
    • 41. What are Videos Good For? • Providing something intrinsically interesting • Letting people speak in their own words • Collecting a compellingly large set of videos • Spreading the word
    • 42. Producing your own videos (Guerilla) TimeMinimal Quite a lot ExperienceMinimal Quite a lot
    • 43. What you might need (Guerilla)• Video camera – whatever’s easily available• Video editing software
    • 44. Producing your own videos (Prosumer Level) TimeMinimal Quite a lot ExperienceMinimal Quite a lot
    • 45. What you might need• Video camera• Tripod• External microphone• Lighting equipment• More sophisticated editing software
    • 46. Small Steps for Improving
    • 47. Animoto
    • 48. The $$$ Theorem$$$ Spent Video looks expensive
    • 49. Video Editing Mac: iMovie PC: Adobe Premier Elements
    • 50. How Do You Distribute Your Stories?
    • 51. Website A good CMS will make it much easier to update stories on your website.
    • 52. Blogs Blogs are a great place to feature photos and videos as well as text stories http://clsphila.wordpress.com/
    • 53. Photo SharingFlickr SmugMug
    • 54. Vimeo Video SharingYouTube Blip.TV
    • 55. Social Networking SitesSpread the wordthrough Facebookor Twitter
    • 56. Finding Your Story
    • 57. Your Stories are All Around You List your happiest success stories Ask yourself, “Why do I do what I do?”List majorobstaclesyou have Interview Withinovercome the people your org you serve Or in the Use photos to field remind you of people, places, Ask your web and events Ask those in visitors to share the field to their stores send stories
    • 58. Questions?