Video Saved the Orientation Stars
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Video Saved the Orientation Stars

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Video Saved the Orientation Stars:
Our 60 Day Journey from Groupies to Video Production and Social-Media Assessment Rock Stars

Lea Susan Engle :: Melissa Edwards :: Chance Medlin
Texas A&M University Libraries

41st Annual LOEX Conference :: Nashville, TN
librarylea.com/loex2013 #resgames

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  • LEA
  • MELISSA
  • LEA
  • Determine need ConsistencyGate counts and circ are solid, students are using the library, but all those seniors who say wish they would have known about service (ask a lib, ill, research guides)
  • Audience Dream audience, enthusiastic, attentive, trapped in a roomOverwhelmed and nervous5000 new, 65% of incoming, 1000 returning student orientation leadersNot everyone has an opportunity like Fish Camp – you need to adapt to the audience and opportunities on your campus
  • TimingNot working on assignment Not even on campus yetNot the time for database instruction (if there ever is one, which is debatable at loex)
  • Learning ObjectivesAffective changesShow space in all six librariesHighlight servicesIntroduce peopleWanted to connect them with library in three waysAt camp with video and in-person q&a afterOnline with LibGuide link on wristband – cliffhangerIn library – orientation promoted at camp, free shirts promised
  • MELISSANatural/Organic
  • LEA
  • CHANCE-funding, talent, volunteers
  • CHANCE
  • CHANCE
  • MELISSA-impact-legal-where shows/lives
  • MELISSA-impact-legal-where shows/lives
  • MELISSA
  • MELISSA
  • MELISSA
  • MELISSA
  • MELISSA
  • MELISSA
  • MELISSA
  • MELISSA SAYS ALL ANSWER

Transcript

  • 1. Video Saved the Orientation Stars:Our 60 Day Journey from Groupies to Video Production andSocial-Media Assessment Rock StarsLea Susan Engle :: Melissa Edwards :: Chance Medlinlibrarylea.com/loex2013 :: #resgamesMay 2013
  • 2. Learning Objectives• Understand twelve key issues essential to thecreation of a positive, effective, and popularoutreach video.Pre-ProductionCreativeProductionNitty Gritty• Leave the session with an action plan andconcrete strategies to “make it happen” inyour own community.LOEXMay 2013#resgames
  • 3. librarylea.com/loex2013LOEXMay 2013#resgames
  • 4. • Determine need• Know audience• Timing• LearningobjectivesLOEXMay 2013#resgamesPre-Production
  • 5. LOEXMay 2013#resgamesFlickr User: BuhSnarf
  • 6. Fish CampLOEXMay 2013#resgames
  • 7. LOEXMay 2013#resgamesTime is probably not on your side(no it’s not, no it’s not)
  • 8. Learning ObjectivesLOEXMay 2013#resgames
  • 9. Creative Process• Theme with relevance and staying power• Narrative first• ResourcesLOEXMay 2013#resgames
  • 10. Why Hunger Games?LOEXMay 2013#resgamesAggieland Outfittershungergamesmovie.orghttp://books.usatoday.com
  • 11. LOEXMay 2013#resgames
  • 12. FundingLOEXMay 2013#resgames
  • 13. RecruitmentLOEXMay 2013#resgamesTalent :: Volunteers
  • 14. LOEXMay 2013#resgamesAggie SWAMPScreenWriting, Acting, and Movie Production.aggieswamp.com
  • 15. Production: Movie TimelineMarch 26- Cinematic ResearchApril 26- Pitch to SWAMPMay 7- Storyboard meeting with SWAMPMay 8- Location walkthrough with Director- Costume shoppingMay 9- Filming Day #1 (Evans Lobby)May 10-Filming Day #2 (Cushing Library,Medical Sciences Library, Policy Science &Economics Library, Map & GIS Library)May 11- Katniss-Graduation,May 12- Filming Day #3 (Annex, Evans)May 14- Filming Day #4 (West Campus Library)June 28- Viewing of Rough CutJuly 17- Delivered final cut to Fish CampJuly 31- Premier at Fish CampAugust 2- 500 hits on Howdy Guide in month ofAugustLOEXMay 2013#resgamesAPRJUNEMAYJULYMARAUG
  • 16. Nitty GrittyLOEXMay 2013#resgames
  • 17. Understand Your Legal andAccessibility GuidelinesLOEXMay 2013#resgames
  • 18. Create a HomeLOEXMay 2013#resgames
  • 19. Track Your ImpactLOEXMay 2013#resgames
  • 20. LOEXMay 2013#resgames
  • 21. LOEXMay 2013#resgames
  • 22. LOEXMay 2013#resgames
  • 23. LOEXMay 2013#resgames
  • 24. LOEXMay 2013#resgames
  • 25. LOEXMay 2013#resgamesYour turn!
  • 26. LOEXMay 2013#resgamesIf you believe in yourself enoughAnd know what you wantYou’re gonna make it happenMariah Carey