Ken Goldstein's summary of UK consumers news use

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Ken Goldstein's summary of UK consumers news use

  1. 1. Which media do UK consumers use for news?As part of its 31 December 2010 report on the News Corp.–Sky transaction, Ofcom released data from aspecial survey on cross-media news sources, completed in November 2010. The survey results present aninteresting picture of the media that UK consumers use to get UK/international news and current affairsinformation, for two important metrics – 1) multi-sourcing of news (an indicator of plurality); and 2) theranking of sources of news in terms of their importance. The two figures below are derived from data inthe text and footnotes of the Ofcom report.Figure 1 - The percentage of adults indicating combined platform use “as a source of news” –2010 – at least 10 different source combinations: 35% 30% 29% 25% 20% 16% 15% 12% 10% 9% 7% 7% 7% 6% 5% 5% 3% 0%  Figure 2 - “Main source of news”, by platform – 2010 – a guide to the relative importance ofspecific media as a source of news: 70% 63% 60% 50% 40% 30% 20% 14% 10% 10% 10% 0% Television Newspapers Radio Online  SOURCE: Ofcom, Report on public interest test on the proposed acquisition of British Sky BroadcastingGroup plc by News Corporation, 31 December 2010 [non-confidential version]. For Figure 1, data comefrom, or are derived from, paragraphs 4.11, 4.19, 4.24, 4.32, 4.65 and 4.68. For Figure 2, the data comefrom footnote 54 on page 28 of the Ofcom report. Prepared by Communications Management Inc. / 01 March 2011 / info@media-cmi.com

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