Can you measure the level of engagement? Engagement Measurement Example: 1,000 people from your Facebook page and Twitter account engage on those platforms every month divided by a total of 5,600 that follow you in those same spaces = 18 % are engaged with you online. Take the total number who engage in some way with your organization’s social media spaces divided by the total number of people in the same social media spaces
ROE of social media actions Lowest to highest return on engagement Engage Contribute Participate Create http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498 - Visit - Watch - Download - Read - Play - Donate - Post comments - Give feedback - Vote - Contribute ideas - Become a fan - Friend - Follow - Join - Discuss - Create a video, custom message, tweet on behalf of the University.
Basic and free monitoring tools Indexed by Google, Google Alerts: http://www.google.com/alerts Tagged by Delicious of Flickr, Create Keyword RSS feeds: http://www.delicious.com , ht tp://www.flickr.com Blog comments, Backtype http: //www.backtype.com/ho me/alerts
More tools Free tools oneforty.com/wp-content/uploads/.../social-media- monitor ing-high.pdf