SCVNGR@Penn State5/26/11<br />Jeff Kirchick<br />University Specialist<br />@jeffreykirchick<br />jeff@scvngr.com<br />scv...
1,500+ Institutions Building on SCVNGR<br />And growing quickly!<br />
The Decade of Games<br />Social Layer  Connections<br />Last decade<br />All about connections<br />Facebook’s Open Graph...
How do I play?<br />It’s very easy, very quick and very fun.<br />
How it works<br />The SCVNGR player experience, start-to-reward!<br />Go to a place<br />Do branded challenges there<br />...
Trends to be captured by brands<br />Merges social, mobile and game to motivate, engage and sell<br />
Colleges & Universities<br />
Examples<br />+ casual adoption & everything else in between<br />Orientation<br />       Alumni<br />         Athletics<b...
SCVNGR @ Boston University<br />
“<br />I'm interested in how games can teach students to be confident…figure out the big picture... build trust and commun...
Events<br />
@Orientation<br />
@Athletics<br />
Campus Tours<br />
Introduce Campus Traditions & Culture<br />
@Alumni<br />
Everyday<br />
Students Share Their Stories with Friends<br />
Jeff Kirchick<br />jeff@scvngr.com<br />617-640-0225<br />
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  • Talk about real game mechanics (Buffalo Wild Wings campaign)
  • Very similar to concept we see here
  • SCVNGR as a casual game, and then background of SCVNGR
  • Highlight cool, other ideas: libraries, Harvard Crimson, classes (international)
  • Additional sites for events, etc are priced on our Pricing Sheet
  • EVERYTHING ELSE
  • Psu presentation

    1. 1. SCVNGR@Penn State5/26/11<br />Jeff Kirchick<br />University Specialist<br />@jeffreykirchick<br />jeff@scvngr.com<br />scvngr.com<br />
    2. 2. 1,500+ Institutions Building on SCVNGR<br />And growing quickly!<br />
    3. 3. The Decade of Games<br />Social Layer  Connections<br />Last decade<br />All about connections<br />Facebook’s Open Graph<br />Construction is over<br />Game Layer  Influence<br />Next decade<br />All about influence<br />No set foundations<br />Construction has just begun (and we’ll all be involved)<br />
    4. 4. How do I play?<br />It’s very easy, very quick and very fun.<br />
    5. 5. How it works<br />The SCVNGR player experience, start-to-reward!<br />Go to a place<br />Do branded challenges there<br />Earn points and unlock badges<br />Share with friends<br />Unlock a reward<br />Show screen to redeem reward!<br />
    6. 6. Trends to be captured by brands<br />Merges social, mobile and game to motivate, engage and sell<br />
    7. 7. Colleges & Universities<br />
    8. 8. Examples<br />+ casual adoption & everything else in between<br />Orientation<br /> Alumni<br /> Athletics<br />Admissions<br />
    9. 9. SCVNGR @ Boston University<br />
    10. 10. “<br />I'm interested in how games can teach students to be confident…figure out the big picture... build trust and community.<br />“<br />Kenneth Elmore<br />Dean of Students @ Boston University<br />
    11. 11. Events<br />
    12. 12. @Orientation<br />
    13. 13. @Athletics<br />
    14. 14. Campus Tours<br />
    15. 15. Introduce Campus Traditions & Culture<br />
    16. 16.
    17. 17. @Alumni<br />
    18. 18. Everyday<br />
    19. 19. Students Share Their Stories with Friends<br />
    20. 20. Jeff Kirchick<br />jeff@scvngr.com<br />617-640-0225<br />

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