forBusiness
The video may take a few seconds to load after the title disappears.         A MARKETER’S GUIDE            TO PINTERESThtt...
Click to watch video.http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-business/
ABOUT PINTEREST•   Developed by Ben    Silbermann in December    2009, launched in March    2010 (invitation-only open    ...
PINTEREST GROWTH                                                            • Fastest growing social                      ...
WHO USES PINTEREST•   GENDER                                           % of Users by Age    • 60-80% women    • 20-40% men...
PINTEREST SPENDING                                                       •   Pinterest users follow 9.3                   ...
WOMEN AND SOCIAL MEDIA •     Women trust       recommendations from       Pinterest over alternatives       • 81% trust Pi...
WHAT ARE THEY PINNING?    80% of Pinterest pins                              • Cooking/Food    are “repins.”              ...
USING PINTEREST FOR BUSINESS 1. Plan for Pinning     Success 2. Check the Source     Before You Pin 3. Pin Strategically 4...
THIS IS KATE                                                          Before Pinterest                                    ...
THIS IS HOLLYBefore Pinterest • Camiband product featured   on the Today Show in Fall   2011 • 3500 website hitsAfter Pint...
EXTRAS                  *** The 11 Most Popular Pinterest UsersEntrepreneur Magazine                Small Business On Pint...
PINTEREST SUPPORT             Home:             https://support.pinterest.com/home             Business Accounts:         ...
CREDITS          Slide information          • http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest...
Harris County Public LibraryLone Star College – Cyfair Branch9191 Barker Cypress RdCypress, TX 77433281-290-3210 or 281-29...
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Pinterest for Business1

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Pinterest information for small businesses and entrepreneurs.

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Pinterest for Business1

  1. 1. forBusiness
  2. 2. The video may take a few seconds to load after the title disappears. A MARKETER’S GUIDE TO PINTERESThttp://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-business/
  3. 3. Click to watch video.http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-business/
  4. 4. ABOUT PINTEREST• Developed by Ben Silbermann in December 2009, launched in March 2010 (invitation-only open beta).• Silbermann offered his personal phone number to the first 5,000 people who joined.• Silbermann and staff worked out of an apartment until the summer of 2011.• December 2011, one of the top 10 largest social http://en.wikipedia.org/wiki/Pinterest network services.
  5. 5. PINTEREST GROWTH • Fastest growing social media site in history. • 400% month-over- month growth • 11 million total visits per week. • Drives more referral traffic to retailers than LinkedIn, YouTube, and Google+, combined.http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/
  6. 6. WHO USES PINTEREST• GENDER % of Users by Age • 60-80% women • 20-40% men 7% 5%• 50% of users have kids 17% 0-17 16% 18-24• EDUCATION 25-34 • 15%, Highschool or less 35-44 • 60%, Some college 45-54 25% 30% • 19%, Bachelors degree 55+ • 6%, Graduate degree• INCOME • 35%: $25k-49k • 34%: $50k-74K http://infographicjournal.com/pinterestingly-enough/ http://60secondmarketer.com/blog/2012/02/21/pinterest-user-demographic-data-infographic/
  7. 7. PINTEREST SPENDING • Pinterest users follow 9.3 retailers • Facebook users - 6.9 retailers • Twitter users - 8.5 retailers • Pinterest users are 10% more likely to spend money than customers directed from Facebook or Twitter • Pinterest users spend approximately 70% more money than customers directed from non-social websiteshttp://infographicjournal.com/pinterestingly-enough/
  8. 8. WOMEN AND SOCIAL MEDIA • Women trust recommendations from Pinterest over alternatives • 81% trust Pinterest • Facebook: 67 percent • Twitter: 73 percent • Women trust other women in their own personal circles over anyone else. • 47 percent of women bought something based off a recommendation found on Pinterest • Only 33 percent bought because of a recommendation found on Facebook.http://www.forbes.com/sites/gyro/2012/04/10/4-reasons-pinterest-wins-with-women-and-facebook-loses/
  9. 9. WHAT ARE THEY PINNING? 80% of Pinterest pins • Cooking/Food are “repins.” • Crafts • Hobbies & Leisure • Interior Design • Fashion • Gifts • Holidays/Seasonal • Pets/Animalshttp://socialmediatoday.com/node/538414http://infographicjournal.com/pinterestingly-enough/
  10. 10. USING PINTEREST FOR BUSINESS 1. Plan for Pinning Success 2. Check the Source Before You Pin 3. Pin Strategically 4. Be Social 5. Produce Visual Content 6. Remember to Create and Curate 7. Promote Creatively 8. Don’t Neglect SEO & Referral Traffic 9. Use Tools http://www.amyporterfield.com/2012/06/the-10- 10. Research and Measure commandments-of-using-pinterest-for-business/
  11. 11. THIS IS KATE Before Pinterest • Blog: Jan. – Aug. 2011 • 7 readers After Pinterest • Aug. 2011 – Jan. 2012 • 14,000 Pinterest followers • 16,000 blog subscribers • Top 10 traffic referring URLs are all Pinterest • 10 Million blog page views • 54,000+ Pinterest followers (10/16/2012)http://www.businessesgrow.com/wp-content/uploads/2012/01/hairstyle.jpg
  12. 12. THIS IS HOLLYBefore Pinterest • Camiband product featured on the Today Show in Fall 2011 • 3500 website hitsAfter Pinterest • Around Dec 5, unknown pinner(s) pinned and repinned the Camiband • Unusual amount of web traffic from southern states where Pinterest was taking off • 370 Pinterest followers http://www.inc.com/marla-tabaka/why-pinterest- should-matter-to-you.html • 40,000 website hits in 4 days
  13. 13. EXTRAS *** The 11 Most Popular Pinterest UsersEntrepreneur Magazine Small Business On PinterestPinterest For Business Repinly
  14. 14. PINTEREST SUPPORT Home: https://support.pinterest.com/home Business Accounts: https://support.pinterest.com/forums/20589 426-business-accounts Website/Blog Content Owners: https://support.pinterest.com/forums/20631 047-site-content-owners
  15. 15. CREDITS Slide information • http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for- business/ • http://en.wikipedia.org/wiki/Pinterest • http://60secondmarketer.com/blog/2012/02/21/pinterest-user-demographic-data- infographic/ • http://www.forbes.com/sites/gyro/2012/04/10/4-reasons-pinterest-wins-with-women-and- facebook-loses/ • http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest- stats/45328/ • http://infographicjournal.com/pinterestingly-enough/ • http://socialmediatoday.com/node/538414 • http://www.businessesgrow.com/wp-content/uploads/2012/01/hairstyle.jpg • http://www.inc.com/marla-tabaka/why-pinterest-should-matter-to-you.html Additional Information • http://www.mediabistro.com/alltwitter/files/2012/05/pinterest-online-sales.jpg • http://freshpeel.com/2012/06/pinterest-user-demographics-and-behaviors-profile/ Images • http://Freepik.com
  16. 16. Harris County Public LibraryLone Star College – Cyfair Branch9191 Barker Cypress RdCypress, TX 77433281-290-3210 or 281-290-3214CyFairLibrary@LoneStar.edu

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