Public Relations Market Overview in Latvia (2011 - 2012)
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Public Relations Market Overview in Latvia (2011 - 2012) Presentation Transcript

  • 1. PR industry’s market overview2011 - 2012Ieva Stūre• Komunikāciju aģentūra/EdelmanAffiliate• Member of Latvian Public RelationsConsultancies AssociationDate: 12th of November, 2012
  • 2. Market data (2010 vs. 2011)Source: Lursoft un 7guru „Latvia’s PR industry in cross-section” sk. 30.10.2012. nohttp://www.7guru.lv/uploads/free/lielais_grafiks_2709.jpgApgrozījums 2010.gadāApgrozījums 2011.gadāRentabilitāte2010/ %Rentabilitāte 2011/ %Peļņa 2010Peļņa pēcnodokļiem2011Darbinieku skaitsHill and Knowlton 738652 799659 -1 4.41 -10837 14278 16P.R.A.E. Sabiedriskās attiecības 699018 752179 8 22,66 53088 52198Mediju Tilts 656771 906402 3 26,41 19671 141440Baltijas komunikācijas centrs 551135 674265 1 7.54 4741 16707Repute 544826 613250 4 1,84 24229 2392.00 Hauska& Partner 527049 637152 16 33,39 82345 47446MRS Grupa 499234 466347 12 8,13 57863 10951Komunikāciju aģentūra 465438 482804 20 64,15 94836 84267Nords Porter Novelli 329024 337106 30 85,59 99160 174196Deep white 321542 314009 23 29,44 75266 43302 10Eko media 264651 299055 3 5,29 7645 4981 5PR STILS 261013 332205 3 21,7 7163 22722 11Jazz Communications 211946 145081 20 56,56 43444 22996 PR Studio 209878 312215 4 23,93 9330 9545 1Prospero 189394 192514 9 45,38 16224 14106 2Baltic Communication Partners 162297 140845 -2 -9,23 -2691 -4780 5Divi gani 159162 102079 -5 -10,28 -8577 -2223 3Comperio 126806 85572 1 17,18 1496 1284 1BPR PR 123797 101724 14 3,1 16890 1633 62c 70174 108184 24 11 16498 7682 2IZMAIŅAS 7111807 7802647 187 387,2 607784 639735TOP 20 SA uzņēmumu apgrozījuma, peļņas un rentabilititātes dati 2011. gadāTurnover2010Turnover2011Profitability2010/2011, %Profitability2010/2011, %EmployeesChanges
  • 3. Market data: 2010 vs. 20111. 10-15% growth ofturnover on average2. Profitability of theindustry 2x higher3. Major marketplayers outpace thesmaller companies Image courtesy of duron123/ FreeDigitalPhotos.net
  • 4. Main trends, 2011 - 2012Image courtesy of Ambro/ FreeDigitalPhotos.net
  • 5. New faces inagenciesPRprofessionalsmove to in-houseNew marketplayersNords Porter Novelli;Komunikācijuaģentūra/Edelman Affiliate;Hauska & Partner; Repute;Deep White, etc.Merger: PR Stils & VersusGrayChanges: Hauska & PartnerNew company: McCannConsulting
  • 6. New faces inagenciesPRprofessionalsmove to in-houseNew marketplayersLESSONS LEARNED :1. It’s people’s business2. Growth depends onstaff’s high consultancyskills3. Paradox: PR studyprograms’ popularity vs.shortage of high-levelgraduatesWAR ONMONEY
  • 7. WAR ON REPUTATIONFierce competitionintelecommunicationindustry From publicity toCSR, Internal Comm,Crisis Comm, DigitalcommPoliticialcommunication:infotainmentFirst mass-scalecrisis in social mediaImages: youtube.com (Latvijas Reklāmasasociācija); 7guru.lv; IR.lv
  • 8. WAR ON REPUTATIONImages: youtube.com (Latvijas Reklāmasasociācija); 7guru.lvFiercecompetition intelecommunication industryFrom publicity toCSR, InternalComm, CrisisComm, Digitalcomm Politicialcommunication:infotainmentFirst mass-scalecrisis in socialmediaLESSONS LEARNED:«The world scarier than ever because our enemies are now inthe shadows»M, MI6 section chief; James Bond «Skyfall»
  • 9. Thank You!Questions?For further discussions:Ieva StūreE: ieva.sture@ka.lvT: @ieva_sture