MA Business Plan Presentation

market america The UnFranchise Business Development System ® ®

Headquartered in Greensboro, North Carolina Market America ’ s mission is to provide a system for entrepreneurs to create an ongoing income, while providing consumers worldwide with a better way to shop. Through revolutionary technology and the power of people, we are creating the economy of the future.

Founded in 1992, m a is a Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing .

The company employs over 500 people globally with international operations in the United States, Australia, Canada, Hong Kong and Taiwan.

With more than 3 million customers and 180,000 Distributors and UnFranchise ® Owners worldwide, Market America has generated over $2.5 billion in accumulated retail sales.

Since the company’s inception, individuals have earned over $1.6 billion in commissions and retail profits.

Through One-to-One Marketing, Market America combines the Internet with the power of people — creating the ultimate online destination.

We have revolutionized a brand-new industry, setting a standard by which all other businesses are measured — Built on Product. Powered by People. ®

The 45-Year Plan For every 100 people who reach the age of 65... 1% Wealthy 5% Still Working 4% Financially Fit 28% Dead 62% Flat Broke

The 45-Year Plan

Your options to earn additional income:

Working more hours

Get a second job

Own your own business

Franchise

Investments

Inheritance

Going back to school

Lottery

The 45-Year Plan 95 percent of people spend up to 45 years of their lives making the other 5 percent successful. They work a plan for someone else ’ s financial success — not their own!

The 2- to 3-Year Plan A Plan For Your Financial Success

The 2- to 3-Year Plan

Like a franchise:

Systemization, standardization, uniformity

State-of-the-art management systems

Merchandising and marketing tools

Growing visibility

Own multiple business locations

Standardized training systems

The UnFranchise ® Business Development System

Unlike a franchise:

No franchise fees

No monthly royalties

No territorial restrictions

Start part time with flexible hours

Minimal startup expenses plus potential tax advantages

Little risk

Two ways to earn income:

Provide products Service 10-15 Preferred Customers Earn 30-1,000% gross retail profit

2) Time leveraging Duplicate efforts Develops & manages only 2 sales and distribution organizations

Which would you prefer? The 45-Year Plan The 2- to 3-Year Plan

A Product Brokerage Company market america

Identifies the latest market-driven products

Eliminates the burden of manufacturing

Moves with the marketplace

Does not rely solely on the sales of any one product or service

2,500 exclusive products and services

Access to multibillion-dollar markets

Market America’s Mall Without Walls ® ®

Multibillion-Dollar Markets market america Health & Nutrition Anti-Aging Cosmetics Personal Care Weight Management Home & Garden Pet Care Telecommunications Internet Auto Care ®

Exclusive m a Brands

Customizable Products

Health & Nutrition m a

nutraMetrix ® m a

Weight Management m a

Anti-Aging m a

Cosmetics m a

Personal Care m a

Home & Garden m a

Pet Health m a

Auto Care m a

WebCenters m a m a WebCenters

Voitel ® m a • Home phone • Wireless service • Broadband Cards for laptop computers (USB Card)

An Internet Marketing Company market america The Web Portal combined with Market America ’ s people power provides the most efficient and friendliest experience found anywhere on the Internet. ®

The Ultimate Online Destination

The Web Portal • Unlimited Shopping • 2,500 Exclusive m a Brands and Products • Custom Nutrition Services • Travel • Gift Cards & Certificates • Customer Rewards Program • E-mail, Blogs, Video, m a TV • News, Weather, Sports • Entertainment • Social Networking • 2,500 Partner Stores • Powered by

Partner Stores

Approximately every 10-20 years, a new marketing system emerges as a better way of distributing products to the end consumer. market america ®

One-to-One Marketing market america

New paradigm

People hate to be sold, but love to buy

Building share of customer: providing a greater variety of products to a small portfolio of customers

Match people to products and products to people

High-tech & high-touch

Giving customers exactly what they want

Creating the Economy of the Future m a will be to One-to-One Marketing what McDonalds is to franchising and what Microsoft is to computerization. ®

Five steps to building a successful UnFranchise ® Business

Apply

Create

Qualify

Activate

Teach, Manage & Support Others

The UnFranchise Business Development System is a proven plan for qualified individuals to successfully attain financial independence.

Apply Complete the Independent Distributor Application and Agreement

Apply

UnFranchise Owner (Independent Distributor)

Subscription Fee

Buy product at Distributor Cost and earn gross retail profit

Participate in the Management Performance Compensation Plan (MPCP) and earn commissions

Sales Representative

No Cost

Buy product at Distributor Cost and earn gross retail profit

Apply

Your Subscription includes:

Custom Web Portal

Online UnFranchise ™ Business Account

Career Manual

Getting Started Guide

Getting Started Audios

Powerline Magazine

Training and Seminar System

Coaching and mentoring by experienced UnFranchise ™ Owners

Create Business Volume (BV) and Incentive Business Volume (IBV)

Business Volume (BV) is the unit value (points) assigned to exclusive m a -branded products

Incentive Business Volume (IBV) is the unit value (points) assigned to any of our Partner Store brands

BV and IBV are used to calculate commissions

Create

Personal Use

Retail Sales

Merchandising Systems

Web Portal

Catalogs

Product Cards

Ways to create BV and IBV:

Transfer Buying/AutoShip

One-to-One Marketing

Building Share of Customer

Building Share of Customer 10-15 Customers shopping regularly

Building Share of Customer

Offer existing customers more products/services through the Mall Without Walls ™ and Web Portal

Match products to people, and people to products

m a Rewards program allows customers to get paid for shopping

10-15 Customers shopping regularly

Qualify Accumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV and IBV banks

Once your Business Development Center has been qualified it will begin to accrue Business Volume (BV) and Incentive Business Volume (IBV)

The sooner you qualify, the sooner you will be eligible to earn commissions and bonuses!

Activate Personally sponsor and place one qualified Independent Distributor in your left organization and one qualified Independent Distributor in your right organization

Activate Q: Why just two sales and distribution organizations? A: The number 2 is the smallest multiplier for the highest profit. Statistics show that the average person successfully develops 2.8 organizations

Teach, Manage & Support Others Teach others how to Apply, Create, Qualify and Activate

Business builds People lead to people

People lead to more people

BV & IBV are generated as your organization expands

The system searches for BV & IBV to infinity System Search System Search

Disclaimer The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Distributor, nor are they intended to represent that any given Distributor will earn income in that amount. The success of any Market America Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business. Canadian Distributors, if making an earnings claim, must disclose the earnings of a typical Distributor. Please refer to the end of the printed presentation of the UnFranchise ® Management System to see the Income Disclosure Chart. Canadian Distributors should convert references of currency to Canadian dollars. Canadian Distributor commissions will be converted weekly to Canadian dollars. The conversion rate will be the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that a commission check is paid).

How Commissions are earned BV & IBV commissions are paid weekly

How Commissions are earned 1,200 total BV from your left and right = $300 | 1,200 total IBV from your left and right = $300 2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300 3,600 total BV from your left and right = $300 | 3,600 total IBV from your left and right = $300 5,000 total BV from your left and right = $600 | 5,000 total IBV from your left and right = $600 1,200 2,400 3,600 5,000 1,200 2,400 3,600 5,000 System Search System Search

How Commissions are earned System Search System Search 1,200 2,400 3,600 5,000 1,200 2,400 3,600 5,000 As your business organization grows, the frequency of commissions earned increases until it occurs weekly

How Bonuses are earned Every time you and any BDC in your left sales organisation plus any BDC in your right sales organisation completes the BV commission cycle in the same week, you receive a management bonus of $600!

Earn More Income Open additional Business Development Centres to increase your commissions Weekly earnings potential: $10,800

Master UnFranchise ® Owner Enables you to leverage your efforts by opening multiple BDCs from the beginning Put in twice the work for three times the pay! Annual earnings potential: $561,600

You’re probably thinking, “ Can Market America work for me?” “ Are you right for Market America?” I’m thinking,

One thing is certain — Before you decide, ask yourself: If you don ’ t try anything, then everything will stay the same

Am I happy in my current financial situation?

Do I have enough free time to spend with family or do the things I enjoy?

How prepared am I for retirement?

Once you choose, the rest is easy...

Get your questions answered

Try m a -branded products

Visit my Web Portal

Give it a Trial Run — we will work together

Get started on the 2- to 3-Year Plan

A Web Portal, an Opportunity and the Power of People Independent Distributors and UnFranchise ® Owners have earned the following since the company’s inception: Total retail profits earned: $800,178,000 Total commissions earned: $823,854,000 Total Distributor earnings: $1,624,032,000 * + = *As of December 31, 2007

m a