The Magic of Winning Themes for Proposals by Laura Ricci

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    The Magic of Winning Themes for Proposals by Laura Ricci - Presentation Transcript

    1. The Magnetism of Themes Laura Ricci, MBA 1Ricci LLC Presented to SMPS Wisconsin Chapter October 17, 2006 Copyright, 1996 © Dale Carnegie & Associates, Inc.
    2. Goals and objectives
    3. Laura Ricci
      • Inc. Magazine named her Web Strategist of 2002
      • Supporting Good People Doing Great Things since 1996
      • 19 years corporate change agent
      • Author of two books, many reports, hundreds of proposals.
      • Moved to Wisconsin for the weather
    4. Themes:
      • Get your proposal reviewed first
      • Derive from customer knowledge
      • Encapsulate your message
      • WIN proposals
    5. Your Proposal Reviewed First
    6. Specific to the Decision-makers Photo courtesy of Nick Benjaminsz
    7. Specific to the Project
      • Nolte Won’t Put Your Pony Out To Pasture
    8. Specific to the Client
      • Staying On Track
          • Kansas Army Ammunition Plant in Parsons, Kansas
    9. Specific to Your Relationship
      • “ You can’t learn this stuff overnight!”
    10. Specific to an Off Topic Issue
      • Leave the Designing to Us
    11. Build Winning Themes
      • Specific to your decision-makers
      • Specific to the project
      • Specific to the client
      • Specific to your relationship
      • Specific to an off-topic issue
    12. How to Cook Themes
      • Attendees: Those with knowledge of the customer.
      • Smaller the quicker
      • Brainstorm
        • Issues of Critical Importance
      • Creative Idea Flow: Theme
      • Test Theme
        • write benefits for each issue to the theme
    13. The Magnetism of Themes Laura Ricci, MBA 1Ricci LLC 414.807.3669 [email_address] Copyright, 1996 © Dale Carnegie & Associates, Inc.
    14.  

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