Reinstein: Rio + 20 "Harnessing the Power of Social Media Advocacy"

“Harnessing the Power of Social Media Advocacy” United Nations Rio + 20 People’s Summit Rio de Janeiro, Brazil June 15, 2012 LINDA REINSTEINAsbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder linda@adao.us

Linda@adao.us

ALAN REINSTEIN Former ADAO President & Mesothelioma VictimMay 2005 May 2006 Linda@adao.us

Education. Advocacy. Community. www.adao.us Linda@adao.us

Asbestos is a human carcinogen and there is no safe level of exposure Linda@adao.us

Building a Culture of PreventionXIX World Congress on Safety and Health at Work The International Social Security Association reported, the “cost- benefit potential for investments in prevention may be as strong as 1:2.2, and even higher in some cases. Linda@adao.us

Asbestos Exposure Continues Linda@adao.us

Top Five Producers (Metric Tons)Russia 1,000,000China 400,000Brazil 270,000Kazakhstan 210,000Canada 100,000

Top Five Users (Metric Tons)China 613,760India 426,363Russia 263,037Brazil 139,153Indonesia 111,848

Exporting an Epidemic “A global network of lobby groups has spent nearly $100 million since the mid-1980s to preserve the market for asbestos, a carcinogen now banned or restricted in 52 countries. Scientists say asbestos may cause up to 10 milliondeaths by 2030, with a mounting toll in the developing world.” Linda@adao.us

Safe Use is a Deadly Fallacy

No Boundaries, No BordersStudents and Families Protesting in Bihar, India Linda@adao.us

Collaborative Activism Civil Society Private Sector Government Linda@adao.us

Global Mobile GrowthSource: ITU World Telecommunication/ICT Indicators database Linda@adao.us

Social Media Timeline (2004-2011) Linda@adao.us Linda@adao.us

Connecting Through Technology Linda@adao.us

21st Century Activism Linda@adao.us Linda@adao.us

Rio+Social Linda@adao.us

Education. Advocacy. Community. Linda@adao.us

Education Linda@adao.us

Advocacy Linda@adao.us

Community Linda@adao.us

Blogs Linda@adao.us

Translate & Share Linda@adao.us

Together, change is possible. Linda@adao.us

Reinstein: Rio + 20 "Harnessing the Power of Social Media Advocacy"

by Linda Reinstein on Jun 12, 2012

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Reinstein: Rio + 20 "Harnessing the Power of Social Media Advocacy" Presentation Transcript

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