Your SlideShare is downloading. ×
UNIT 04 AO5 Jack Craig Client Report
UNIT 04 AO5 Jack Craig Client Report
UNIT 04 AO5 Jack Craig Client Report
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

UNIT 04 AO5 Jack Craig Client Report

40

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
40
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Jack Craig Client Report: I presented the Marketing Campaign for the game Hollywood Tower Campaign and received the following feedback from the client. 1. Develop the characters on blog i.e. create a Twitter account for each character where they can text messages to the audience. 2. Think about an older demographic target audience and how my game would appeal to them e.gPoirot Fans, ITV 3 fans, Agatha Christie forums 3. QR code on my promotional do not disturb handout 4. Create a blog in which I can communicate with my audience and how to make a Twine game. Proposals and amendments 1. Develop the characters on blog i.e. create a Twitter account for each character where they can text messages to the audience. Part of the feedback was that it would be interesting to create Twitter feeds for several of the characters from the game. To do this I would focus on the Concierge character using him as focal point for all the information. The set-up would be that he was following the other guests on Twitter and literally in the game world. He would then RT other guests and comment on their updates. For example The idea would be that the concierge would be the all seeing eye of the hotel and become the reliable commentator on the ongoings of the rest of the guests. The target audience could follow all characters or just the concierge and therefore get different sides and reflections on the narrative.
  • 2. There is an issue in terms of time period and the use of Twitter – but it falls in line with some of the parody accounts for characters such as Don Draper from Mad Men. 2. Think about an older demographic target audience and how my game would appeal to them e.gPoirot Fans, ITV 3 fans, Agatha Christie forums Advertising on ITV3 would be beyond the budget for the campaign but I have thought of other solutions to target fans of murder mysteries, specifically period ones as although the game is fantasy based the 30s settings and mystery structure might appeal to this audience. I have researched and discovered a number of Agatha Christie forums were many different topics are discussed. While the main focus is on the literature and the many film and TV adaptations there is a wider interest in murder mystery and 30s’ style and design. Becoming a poster in these communities may take time but it would be worth it to target it the audience or even submit the game and ask for feedback. The text-base format of Twine would suit this target audience well. I also considered FanFiction sites as I could either submit the narrative part of my game as stand alone story or try and see if the user-generated writing community would be interested in adapting their narratives to Twine. 3. QR code on my promotional do not disturb handout This was a good suggestion and would allow the target audience to get immediate access to my game through the use of their smart phone.
  • 3. Here is a draft of what it would look like BEFORE AFTER It’s a simple readjust but could have a real effect. The tagline will draw the audience in and the QR with give direct access to the game. 4. Create a blog in which I can communicate with my audience and how to make a Twine game. This is easily the easiest thing to do as I have already recorded the process for the other units. The key thing is to then promote the blog. This would be done through existing Twine communities and also in the comments of the Twine related Guardian articles. I could also use to generate interest in articles for gaming sites to help build up the Indirect advertising part of the campaign.

×