Conor Maynard’s ‘Cant sat No’ Technical Analysis
Brief of overall video ‘Cant say No’ was Conor Maynard’s debut album, this meant that the producers of the accompanying music video were showcasing him and building the publics initial thoughts of him as a new artist. Due to this they used one of the 6 points in Andrew Goodwin’s theory, to use a lot of close-ups of the vocalist, in this case Conor. Within the video there are a total of 5 scenes each made up of both performance shots and cutaways. They are; • The bedroom • The street • The park • The party • The CGI wall
Scene One The Bedroom The ﬁrst shot is a close up of the back of his head. The next is of Conor’s eyes which is an extreme close up. The next shot is a close up again however this >me it is a side shot clearly showing the audience his face which is the ﬁrst >me we are able to see him fully. We then have another extreme close but of his mouth this >me. From this we have now seen all his features and will be able to recognize him throughout the rest of the video as most of the audience will not have seen him before as this is his debut. ACer all the con>nuous shots of Conor’s face we then get a close up of his feet which are walking clearly showing the viewer that we will be moving onto the next shot.
Scene Two The Street The ﬁrst shot in this scene is yet again Conor but a mid shot and unlike the ﬁrst scene there is a stronger rela>onship between the music and the visuals as he is dancing, despite it being simplis>c, in >me with the music (a point taken from Goodwin’s theory). This is very similar to the shot before however the camera has moved 180 degrees. This is yet another close up shot of Conor’s face but at 90 degree angle. Despite there being a lot of similar shots the edi>ng has a strong rela>onship (Goodwin’s theory) meaning it is quick so the viewer does not get bored. In this shot it is a long blurred shot of corner however you are able to see clearly the wall and the website which again links back to Goodwin’s theory of music videos promo>ng and show casing the vocalist.
Scene Three The Park This is a simple introductory mid shot to the new scene showing a group of people that Conor soon becomes a part of. It is shot using a dolly and pivots as the girl walk around the corner. The next shot within this scene is a mid shot and shows clearly Conor with a large group of friends all following him which links to Hegemony, which is the idea of a pop star follows the dominant cultural values, beliefs and expecta>ons, which in this case is that a good looking teenager has a lot of friends and due to being male is the ‘leader of the pack’ A long shot from behind showing Conor and his friends on there way to something. A cut away but s>ll within the same scene. Due to the ligh>ng the shot has a roman>c feel en>cing the female viewers to con>nue watching the rest of the video.
Scene Four The Party- Performance Shots The ﬁrst shot introduces the audience to the next scene with an over the should shot. This mid shot caught from behind shows Conor dancing with an aQrac>ve girl in a seduc>ve manor this follows the conven>ons of Pop songs sung by males, as it perceives them to be ‘a ladies man’. This is yet another mid shot show Conor so the viewers will easily be able to dis>nguish and recognize his face when it comes to releasing his next song. The next hot is a long shot of Conor at the party, showing him in a social light, in which many teens are associated as being like giving them something to connect and relate with. The ﬁnal shot within this scene is a close up of just his face.
Scene Four The Party- Cutaways Elevated mid shot. Within all of these shot Conor is not in any of them, this means they are are cutaways. Due to the use of these it ensures the viewer Elevated long shot. does not get bored of con>nuous use of similar shots. Two close ups of two aQrac>ve girls dancing. Close up of a boy skateboarding.
Scene Five The CGI wall Within this mid shot Conor is slightly obscured by those around him due to the framing however because of this it make the viewer feel more involved and gives them a sense of actually being within the shot. This is again a mid shot but from the side angle this >me. This is a very simple mid shot clearly showing the wall behind and the CGI on it, giving the viewer something new to look at and thus keeping them entertained.
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