Craig Fahy Marketing Presentation - UNIT 04

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Craig Fahy Marketing Presentation - UNIT 04

  1. 1. MARKETING By Craig Fahy Wednesday, 26 June 2013
  2. 2. What is marketing? Wednesday, 26 June 2013
  3. 3. What is marketing? • mar-ket-ing; the act of buying or selling in a market. Wednesday, 26 June 2013
  4. 4. What is marketing? • mar-ket-ing; the act of buying or selling in a market. • the total of activities involved in the transfer of goods from the producer to consumer or seller, including advertising, shipping, storage and selling. Wednesday, 26 June 2013
  5. 5. What is marketing? • mar-ket-ing; the act of buying or selling in a market. Definitions taken from http://dictionary.reference.com/ browse/marketing • the total of activities involved in the transfer of goods from the producer to consumer or seller, including advertising, shipping, storage and selling. Wednesday, 26 June 2013
  6. 6. How is marketing controlled? Wednesday, 26 June 2013
  7. 7. How is marketing controlled? Marketing departments need to consider some issues before starting work; failing to do so could raise some issues in the future (Ethical or disturbing imagery for instance) Wednesday, 26 June 2013
  8. 8. How is marketing controlled? Marketing departments need to consider some issues before starting work; failing to do so could raise some issues in the future (Ethical or disturbing imagery for instance) Wednesday, 26 June 2013
  9. 9. How is marketing controlled? Wednesday, 26 June 2013
  10. 10. How is marketing controlled? Wednesday, 26 June 2013
  11. 11. How is marketing controlled? Aside from the shock factor, marketing must also advertise the product without false claims (The iPod is a good example of this) Wednesday, 26 June 2013
  12. 12. Who controls it? Wednesday, 26 June 2013
  13. 13. Who controls it? Thats... More vague; there is not one company or group that monitors or enforces marketers.There are groups and their subdivisions, such as ASA, PEGI and the ISFE that both monitor and rate content for both seller and consumer. Wednesday, 26 June 2013
  14. 14. ASA - Advertising Standards agency Wednesday, 26 June 2013
  15. 15. ASA - Advertising Standards agency I’m guessing you’re still wondering what these organisations are. Here’s a brief overview; Wednesday, 26 June 2013
  16. 16. ASA - Advertising Standards agency I’m guessing you’re still wondering what these organisations are. Here’s a brief overview; The ASA is similar to PEGI and ISFE; they all decide on whether content is safe to be released (Though while PEGI and ISFE cover software and games, ASA monitors advertisement) Wednesday, 26 June 2013
  17. 17. PEGI - Pan European Game Information Wednesday, 26 June 2013
  18. 18. PEGI - Pan European Game Information We’ve all seen those little symbols on the cartridges and cases of video games over the years; Wednesday, 26 June 2013
  19. 19. PEGI - Pan European Game Information We’ve all seen those little symbols on the cartridges and cases of video games over the years; Wednesday, 26 June 2013
  20. 20. PEGI - Pan European Game Information We’ve all seen those little symbols on the cartridges and cases of video games over the years; their purpose is to inform a consumer on whether or not the content is appropriate for them. Wednesday, 26 June 2013
  21. 21. ISFE - Interactive Software Federation of Europe Wednesday, 26 June 2013
  22. 22. ISFE - Interactive Software Federation of Europe While the ISFE shares some similarities with PEGI, it differentiates itself by covering software instead of video games. In addition, ISFE also has a hand in the prevention of software piracy. Wednesday, 26 June 2013
  23. 23. Types of marketing Wednesday, 26 June 2013
  24. 24. Types of marketing Indirect uses more unorthodox methods to advertise a product. Wednesday, 26 June 2013
  25. 25. Types of marketing Indirect uses more unorthodox methods to advertise a product. Wednesday, 26 June 2013
  26. 26. Types of marketing Indirect uses more unorthodox methods to advertise a product. Wednesday, 26 June 2013
  27. 27. Types of marketing Indirect uses more unorthodox methods to advertise a product. Wednesday, 26 June 2013
  28. 28. Types of marketing Wednesday, 26 June 2013
  29. 29. Types of marketing Wednesday, 26 June 2013
  30. 30. Types of marketing Direct is more forward, being aimed towards the existing target audience or consumer. Wednesday, 26 June 2013
  31. 31. Types of marketing Direct is more forward, being aimed towards the existing target audience or consumer. Wednesday, 26 June 2013
  32. 32. Types of marketing Direct is more forward, being aimed towards the existing target audience or consumer. Wednesday, 26 June 2013
  33. 33. Types of marketing Wednesday, 26 June 2013
  34. 34. Types of marketing Wednesday, 26 June 2013
  35. 35. Types of marketing Wednesday, 26 June 2013
  36. 36. Types of marketing Promotional is a bit of an odd one; this mostly stems from how you decide to advertise your product. Wednesday, 26 June 2013
  37. 37. Types of marketing Promotional is a bit of an odd one; this mostly stems from how you decide to advertise your product. Wednesday, 26 June 2013
  38. 38. Types of marketing Promotional is a bit of an odd one; this mostly stems from how you decide to advertise your product. Wednesday, 26 June 2013
  39. 39. Target audience research Wednesday, 26 June 2013
  40. 40. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Wednesday, 26 June 2013
  41. 41. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Fans of the interactive adventure genre Wednesday, 26 June 2013
  42. 42. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Storywriters Fans of the interactive adventure genre Wednesday, 26 June 2013
  43. 43. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Storywriters Casual gamers Fans of the interactive adventure genre Wednesday, 26 June 2013
  44. 44. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Storywriters Casual gamers Fans of the interactive adventure genre Hipsters Wednesday, 26 June 2013
  45. 45. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Storywriters Casual gamers Fans of the interactive adventure genre Wednesday, 26 June 2013
  46. 46. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Hipsters Storywriters Casual gamers Fans of the interactive adventure genre Wednesday, 26 June 2013
  47. 47. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Storywriters Casual gamers Fans of the interactive adventure genre Wednesday, 26 June 2013
  48. 48. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Casual gamers Fans of the interactive adventure genre Wednesday, 26 June 2013
  49. 49. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Fans of the interactive adventure genre Wednesday, 26 June 2013
  50. 50. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Wednesday, 26 June 2013
  51. 51. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Trekkies Wednesday, 26 June 2013
  52. 52. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Bronies Trekkies Wednesday, 26 June 2013
  53. 53. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Bronies Trekkies Rockstar Wednesday, 26 June 2013
  54. 54. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Bronies Rovio Trekkies Rockstar Wednesday, 26 June 2013
  55. 55. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Wednesday, 26 June 2013
  56. 56. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Outsider community Wednesday, 26 June 2013
  57. 57. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Outsider community Challenging the fundamentals Wednesday, 26 June 2013
  58. 58. Target audience research Twine does not exactly fit in with the social norm, both in content, and in notable users. Outsider community Speaking against mainstream gaming/media Challenging the fundamentals Wednesday, 26 June 2013
  59. 59. My game Wednesday, 26 June 2013
  60. 60. My game Okay... So we’ve been over marketing and those who monitor it, right? Right. Now... How does this affect my marketing plan? What is my game? Wednesday, 26 June 2013
  61. 61. My game Wednesday, 26 June 2013
  62. 62. My game The program I used to make my game is Twine. Wednesday, 26 June 2013
  63. 63. My game The program I used to make my game is Twine. Wednesday, 26 June 2013
  64. 64. My game Wednesday, 26 June 2013
  65. 65. My game It can be used to make adventure/story games, with customisation available via coding. Wednesday, 26 June 2013
  66. 66. My game Wednesday, 26 June 2013
  67. 67. My game Wednesday, 26 June 2013
  68. 68. My game Wednesday, 26 June 2013
  69. 69. My game Wednesday, 26 June 2013
  70. 70. My game Need an example? Wednesday, 26 June 2013
  71. 71. My game Need an example? Wednesday, 26 June 2013
  72. 72. Potential ideas Wednesday, 26 June 2013
  73. 73. Potential ideas Advert campaign - An advert campaign would, at best, be eye-catching for both audiences. Feasibility would need to be considered. Wednesday, 26 June 2013
  74. 74. Potential ideas Advert campaign - An advert campaign would, at best, be eye-catching for both audiences. Feasibility would need to be considered. Poster campaign - A simple, cheap, and generally lossless strategy that has had varying effects in the past. Wednesday, 26 June 2013
  75. 75. Potential ideas Advert campaign - An advert campaign would, at best, be eye-catching for both audiences. Feasibility would need to be considered. Poster campaign - A simple, cheap, and generally lossless strategy that has had varying effects in the past. Social networks - A popular use of social networks such as Twitter and Facebook often help getting people talking about a product/ game. Wednesday, 26 June 2013
  76. 76. Potential ideas Advert campaign - An advert campaign would, at best, be eye-catching for both audiences. Feasibility would need to be considered. Poster campaign - A simple, cheap, and generally lossless strategy that has had varying effects in the past. Social networks - A popular use of social networks such as Twitter and Facebook often help getting people talking about a product/ game. Blogs - Similar to social networks, except with more control; for a Twine game, I would be more successful if I tried game/Twine blogs. Wednesday, 26 June 2013
  77. 77. Branding Wednesday, 26 June 2013
  78. 78. Branding Like most game developers, I need a brand for this. Something that could compliment the theme’s I’m going for... Wednesday, 26 June 2013
  79. 79. Branding Wednesday, 26 June 2013
  80. 80. Branding Wednesday, 26 June 2013
  81. 81. Branding Eh... Wednesday, 26 June 2013
  82. 82. Branding Eh... Wednesday, 26 June 2013
  83. 83. Branding Wednesday, 26 June 2013
  84. 84. Branding Wednesday, 26 June 2013
  85. 85. Posters Wednesday, 26 June 2013
  86. 86. Posters I decided to try and make posters that would keep the viewer guessing, and with my setting being urban, it would fit in with the canon. Wednesday, 26 June 2013
  87. 87. Posters Wednesday, 26 June 2013
  88. 88. Posters Wednesday, 26 June 2013
  89. 89. Posters Something simple; a town being overrun. Instead of addressing what occupying the town, I leave the answer ambiguous. Wednesday, 26 June 2013
  90. 90. Posters Something simple; a town being overrun. Instead of addressing what occupying the town, I leave the answer ambiguous. Wednesday, 26 June 2013
  91. 91. Posters Wednesday, 26 June 2013
  92. 92. Posters Wednesday, 26 June 2013
  93. 93. Posters Something that is a little more direct; a missing person poster. Wednesday, 26 June 2013
  94. 94. Why? Wednesday, 26 June 2013
  95. 95. Why? The goal of the poster campaign is to help raise awareness of the games existence. Instead of saying what the game is about however, I would leave it ambiguous. Wednesday, 26 June 2013
  96. 96. Why? The goal of the poster campaign is to help raise awareness of the games existence. Instead of saying what the game is about however, I would leave it ambiguous. Wednesday, 26 June 2013
  97. 97. Why? Wednesday, 26 June 2013
  98. 98. Why? This is a good example.This poster was leaked sometime before the game, Call of Duty Black Ops 2 was released. Wednesday, 26 June 2013
  99. 99. Is it feasible? Wednesday, 26 June 2013
  100. 100. Is it feasible? Expand on ideas Wednesday, 26 June 2013
  101. 101. Is it feasible? Expand on ideas Online or IRL Wednesday, 26 June 2013
  102. 102. Is it feasible? Expand on ideas Online or IRL Word of mouth Wednesday, 26 June 2013
  103. 103. Where? Wednesday, 26 June 2013
  104. 104. Where? Posters for media such as games can often be distributed via... Wednesday, 26 June 2013
  105. 105. Where? Posters for media such as games can often be distributed via... Wednesday, 26 June 2013
  106. 106. Where? Wednesday, 26 June 2013
  107. 107. Where? Official sites Wednesday, 26 June 2013
  108. 108. Where? Official sites Wednesday, 26 June 2013
  109. 109. Where? Wednesday, 26 June 2013
  110. 110. Where? Wednesday, 26 June 2013
  111. 111. Where? Social networking Wednesday, 26 June 2013
  112. 112. Where? Social networking Wednesday, 26 June 2013
  113. 113. Where? Wednesday, 26 June 2013
  114. 114. Where? Wednesday, 26 June 2013
  115. 115. Where? And even IRL Wednesday, 26 June 2013
  116. 116. Moral/Ethical issues Wednesday, 26 June 2013
  117. 117. Moral/Ethical issues Lets address the elephant in the room; using a missing person poster might, just might, cause some panic. Wednesday, 26 June 2013
  118. 118. Moral/Ethical issues Lets address the elephant in the room; using a missing person poster might, just might, cause some panic. Wednesday, 26 June 2013
  119. 119. Moral/Ethical issues Wednesday, 26 June 2013
  120. 120. Moral/Ethical issues The advertising team for GTA 4 were able to pull this off by making it obvious that the characters were fictional. Wednesday, 26 June 2013
  121. 121. Advert - 1 Wednesday, 26 June 2013
  122. 122. Advert - 1 Wednesday, 26 June 2013
  123. 123. Advert - 1 You see the path Wednesday, 26 June 2013
  124. 124. Advert - 1 You see the path Wednesday, 26 June 2013
  125. 125. Advert - 1 Wednesday, 26 June 2013
  126. 126. Advert - 1 Wednesday, 26 June 2013
  127. 127. Advert - 1 A house in the clearing... Wednesday, 26 June 2013
  128. 128. Advert - 1 A house in the clearing... Wednesday, 26 June 2013
  129. 129. Advert - 1 Wednesday, 26 June 2013
  130. 130. Advert - 1 Wednesday, 26 June 2013
  131. 131. Advert - 1 Place looks abandoned Wednesday, 26 June 2013
  132. 132. Advert - 1 Place looks abandoned Wednesday, 26 June 2013
  133. 133. Advert - 1 Wednesday, 26 June 2013
  134. 134. Advert - 1 Wednesday, 26 June 2013
  135. 135. Advert - 1 A woman...And her child? Wednesday, 26 June 2013
  136. 136. Advert - 1 A woman...And her child? Wednesday, 26 June 2013
  137. 137. Advert - 1 Wednesday, 26 June 2013
  138. 138. Advert - 1 Wednesday, 26 June 2013
  139. 139. Advert - 1 You’re not alone. Wednesday, 26 June 2013
  140. 140. Advert - 1 You’re not alone. Wednesday, 26 June 2013
  141. 141. Advert - 1 Wednesday, 26 June 2013
  142. 142. Advert - 1 Wednesday, 26 June 2013
  143. 143. Advert - 1 Wednesday, 26 June 2013
  144. 144. Advert - 1 Wednesday, 26 June 2013
  145. 145. Advert - 1 Wednesday, 26 June 2013
  146. 146. Advert - 1 Wednesday, 26 June 2013
  147. 147. Advert - 2 Wednesday, 26 June 2013
  148. 148. Advert - 2 Wednesday, 26 June 2013
  149. 149. Advert - 2 Lone walker.Think you can take it? Wednesday, 26 June 2013
  150. 150. Advert - 2 Lone walker.Think you can take it? Wednesday, 26 June 2013
  151. 151. Advert - 2 Wednesday, 26 June 2013
  152. 152. Advert - 2 Wednesday, 26 June 2013
  153. 153. Advert - 2 There it is.What will you do? Wednesday, 26 June 2013
  154. 154. Advert - 2 There it is.What will you do? Wednesday, 26 June 2013
  155. 155. Advert - 2 Wednesday, 26 June 2013
  156. 156. Advert - 2 Wednesday, 26 June 2013
  157. 157. Advert - 2 Aim for the head. Wednesday, 26 June 2013
  158. 158. Advert - 2 Aim for the head. Wednesday, 26 June 2013
  159. 159. Advert - 2 Wednesday, 26 June 2013
  160. 160. Advert - 2 Wednesday, 26 June 2013
  161. 161. Advert - 2 Wednesday, 26 June 2013
  162. 162. Advert - 2 Wednesday, 26 June 2013
  163. 163. Why? Wednesday, 26 June 2013
  164. 164. Why? A short animated trailer would appeal to the indirect target audience; direct would be covered by more interaction with the Twine community. Wednesday, 26 June 2013
  165. 165. Why? A short animated trailer would appeal to the indirect target audience; direct would be covered by more interaction with the Twine community. Not to mention that animation is more eye catching then some text floating across the screen. Wednesday, 26 June 2013
  166. 166. Is it feasible? Wednesday, 26 June 2013
  167. 167. Is it feasible? I’m not going for high quality stuff here; at best, what I would be making would be some advanced GIFS. Wednesday, 26 June 2013
  168. 168. Is it feasible? Wednesday, 26 June 2013
  169. 169. Is it feasible? There are plenty of resource materials online that can help me with this, all it will take is time. Wednesday, 26 June 2013
  170. 170. Is it feasible? There are plenty of resource materials online that can help me with this, all it will take is time. Wednesday, 26 June 2013
  171. 171. Legal/Ethical issues Wednesday, 26 June 2013
  172. 172. Legal/Ethical issues Something that I should make clear, in any of my advertisement, is that this is a Twine game, and not the next graphics filled first person zombie shooter. Wednesday, 26 June 2013
  173. 173. Legal/Ethical issues Something that I should make clear, in any of my advertisement, is that this is a Twine game, and not the next graphics filled first person zombie shooter. Wednesday, 26 June 2013
  174. 174. Legal/Ethical issues Wednesday, 26 June 2013
  175. 175. Legal/Ethical issues And...While my first trailer plan does not have and planned violence, my second trailer has the unseen protagonist running at a walker with an axe. Wednesday, 26 June 2013
  176. 176. Where? Wednesday, 26 June 2013
  177. 177. Where? Wednesday, 26 June 2013
  178. 178. Where? Video sharing sites Wednesday, 26 June 2013
  179. 179. Where? Video sharing sites Wednesday, 26 June 2013
  180. 180. Where? Wednesday, 26 June 2013
  181. 181. Where? Wednesday, 26 June 2013
  182. 182. Where? Blogs (Maybe as a signature) Wednesday, 26 June 2013
  183. 183. Where? Blogs (Maybe as a signature) Wednesday, 26 June 2013
  184. 184. Where? Wednesday, 26 June 2013
  185. 185. Where? Wednesday, 26 June 2013
  186. 186. Where? And of course, social networking Wednesday, 26 June 2013
  187. 187. Wednesday, 26 June 2013
  188. 188. Promotional Wednesday, 26 June 2013
  189. 189. Promotional I have a LOT of concept art. Art. Doodles. Sketches. In the right place, this could be beneficial. Wednesday, 26 June 2013
  190. 190. Promotional Wednesday, 26 June 2013
  191. 191. Promotional Wednesday, 26 June 2013
  192. 192. Promotional The site Deviantart would be an ideal place to store and promote my product and it’s concepts. Wednesday, 26 June 2013
  193. 193. Promotional The site Deviantart would be an ideal place to store and promote my product and it’s concepts. Wednesday, 26 June 2013
  194. 194. Promotional Wednesday, 26 June 2013
  195. 195. Promotional Wednesday, 26 June 2013
  196. 196. Promotional Wednesday, 26 June 2013
  197. 197. Promotional Blogs and sites would also be ideal to help raise awareness. Wednesday, 26 June 2013
  198. 198. Events Wednesday, 26 June 2013
  199. 199. Events There are several game based events left throughout the rest of the year. Wednesday, 26 June 2013
  200. 200. Events There are several game based events left throughout the rest of the year. Wednesday, 26 June 2013
  201. 201. Events There are several game based events left throughout the rest of the year. Wednesday, 26 June 2013
  202. 202. Events There are several game based events left throughout the rest of the year. Wednesday, 26 June 2013
  203. 203. Events There are several game based events left throughout the rest of the year. Wednesday, 26 June 2013
  204. 204. Events There are several game based events left throughout the rest of the year. Wednesday, 26 June 2013
  205. 205. Schedule The schedule for which I shall release my advertisements and game. Wednesday, 26 June 2013
  206. 206. Schedule The schedule for which I shall release my advertisements and game. July/August Begin releasing promotional material Wednesday, 26 June 2013
  207. 207. Schedule The schedule for which I shall release my advertisements and game. Wednesday, 26 June 2013
  208. 208. Schedule The schedule for which I shall release my advertisements and game. September Release animated shorts on sites such asYoutube/Facebook. Announce the games release date at Eurogamer Expo. Wednesday, 26 June 2013
  209. 209. Schedule The schedule for which I shall release my advertisements and game. Wednesday, 26 June 2013
  210. 210. Schedule The schedule for which I shall release my advertisements and game. Early October Begin posting content on blogs, allow people to play test game Wednesday, 26 June 2013
  211. 211. Schedule The schedule for which I shall release my advertisements and game. Wednesday, 26 June 2013
  212. 212. Schedule The schedule for which I shall release my advertisements and game. October 31st Release final build of game Wednesday, 26 June 2013
  213. 213. Schedule The schedule for which I shall release my advertisements and game. Wednesday, 26 June 2013
  214. 214. Schedule The schedule for which I shall release my advertisements and game. Wednesday, 26 June 2013
  215. 215. Schedule The schedule for which I shall release my advertisements and game. July/August Begin releasing promotional material Wednesday, 26 June 2013
  216. 216. Schedule The schedule for which I shall release my advertisements and game. July/August Begin releasing promotional material September Release animated shorts on sites such asYoutube/Facebook Announce at event Wednesday, 26 June 2013
  217. 217. Schedule The schedule for which I shall release my advertisements and game. July/August Begin releasing promotional material September Release animated shorts on sites such asYoutube/Facebook Announce at event Early October Begin posting content on blogs, allow people to play test game Wednesday, 26 June 2013
  218. 218. Schedule The schedule for which I shall release my advertisements and game. July/August Begin releasing promotional material September Release animated shorts on sites such asYoutube/Facebook Announce at event Early October Begin posting content on blogs, allow people to play test game October 31st Release final build of game Wednesday, 26 June 2013
  219. 219. What is my goal for all of this? Wednesday, 26 June 2013
  220. 220. What is my goal for all of this? My goal? Well... I’d say it’s to get as many people to play the game as possible. Wednesday, 26 June 2013
  221. 221. What is my goal for all of this? My goal? Well... I’d say it’s to get as many people to play the game as possible. I would also like to know what people liked about it, how to improve, and maybe even expand on the universe. Wednesday, 26 June 2013
  222. 222. Gaining feedback/Future projects Wednesday, 26 June 2013
  223. 223. Gaining feedback/Future projects So. If my goal is to get as many people playing, how do I get feedback? Wednesday, 26 June 2013
  224. 224. Gaining feedback/Future projects Wednesday, 26 June 2013
  225. 225. Gaining feedback/Future projects Wednesday, 26 June 2013
  226. 226. Gaining feedback/Future projects Wednesday, 26 June 2013
  227. 227. Gaining feedback/Future projects Through the beauty of hyperlinks, and Google Analytics. Wednesday, 26 June 2013
  228. 228. Gaining feedback/Future projects Wednesday, 26 June 2013
  229. 229. Gaining feedback/Future projects Wednesday, 26 June 2013
  230. 230. Gaining feedback/Future projects Wednesday, 26 June 2013
  231. 231. Gaining feedback/Future projects And, if I wanted to go one step further, I could always offer people content for submitting reviews or hosting the game. Wednesday, 26 June 2013
  232. 232. Official research bodies Wednesday, 26 June 2013
  233. 233. Official research bodies As mentioned before, bodies such as ISFE and PEGI have a hand in market research. Wednesday, 26 June 2013
  234. 234. Official research bodies As mentioned before, bodies such as ISFE and PEGI have a hand in market research. I could use these bodies to my advantage in gaining feedback for my game... Wednesday, 26 June 2013
  235. 235. Official research bodies As mentioned before, bodies such as ISFE and PEGI have a hand in market research. I could use these bodies to my advantage in gaining feedback for my game... BUT. Wednesday, 26 June 2013
  236. 236. Official research bodies As mentioned before, bodies such as ISFE and PEGI have a hand in market research. BUT. Wednesday, 26 June 2013
  237. 237. Official research bodies BUT. Wednesday, 26 June 2013
  238. 238. Official research bodies The likeliness of that happening is slim to none; marketing bodies work more so with mainstream companies instead of Indie developers. BUT. Wednesday, 26 June 2013
  239. 239. Wednesday, 26 June 2013
  240. 240. Thank you for your time. Wednesday, 26 June 2013
  241. 241. Thank you for your time. Any questions before we wrap up? Wednesday, 26 June 2013

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