Social Networking for Professionals
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Social Networking for Professionals

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Using LinkedIn and Biznik to promote yourself and your business.

Using LinkedIn and Biznik to promote yourself and your business.

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Social Networking for Professionals Presentation Transcript

  • 1. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Social Networking for Professionals: Using LinkedIn and Biznik To Promote Yourself and Your Business May 19, 20111 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 2. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Introduction Lisa Pecunia Avarra Solutions, LLC lpecunia@avarrasolutions.com 25 years in software -- user interface designer, web developer, business analyst Technologist evolved into internet marketing expert. Special talent for explaining technical concepts to non- geeks.2 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 3. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Agenda Optimize Your LinkedIn Profile Be Seen Grow Your Network Using LinkedIn Groups Special Offer Biznik for B2B3 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 4. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business 1. Optimize Your Profile4 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 5. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business You need a strong profile in order to be found. Talk about the problems you can solve. Use your buyers language (keywords).5 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 6. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Picture Professional-looking headshot of you. Headline 5-second elevator pitch.6 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 7. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Job Title(s) Use skills, not a role. “Expert E-Marketer,” not “CEO / Founder” Links Use all three. Title them with keywords.7 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 8. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Summary This is your “story.” Dont be boring, be memorable. Use keywords.8 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 9. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business 2. Be Active and Be Seen9 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 10. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Status Updates Post regularly, even frequently. Use keywords, interesting verbiage. Link to blog, web site for more info. Edit the link description. Set up auto-Tweet.10 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 11. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business 3. Encourage Your Network to Grow11 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 12. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Growing Your Network Accept relevant connection requests. Connect to all new prospects. Use the People You May Know feature. Always add a personal note to your invitation.12 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 13. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Your Network Grows Exponentially 3 degrees.13 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 14. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Your Network Grows Exponentially YOU 1st - Your Friends 2nd - Your Friends Friends 3rd - And THEIR Friends14 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 15. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business November 2010 May 201115 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 16. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Search For People You Want to Meet16 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 17. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business How to Use Your Network Send them announcements via mass email. Get introductions to people you want to do business with. Keep in touch with people. Comment on status updates. Give and receive recommendations.17 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 18. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business 4. Participate in Groups18 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 19. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business LinkedIn Groups Groups can be public or private. Find groups where your target audience is.19 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 20. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business LinkedIn Groups Groups give you access to people who are members, but are NOT in your network.20 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 21. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Using Groups for Networking Join discussions & add relevant comments (dont sell). Listen to your buyers. What do they need/want? Scan the digests regularly for “hot” discussions, they give best exposure.21 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 22. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Recap of LinkedIn 1. Optimize Your Profile 2. Be Active and Be Seen 3. Encourage Your Network to Grow 4. Participate in Groups BIZNIK COMING UP...22 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 23. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Special Offer23 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 24. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Upcoming Advanced Web-Based Training June - Power Networking Explode your network using LinkedIn, Biznik, Plaxo, Facebook, and Niche Communities. Why and when you would use them. 2 hours July - Effective Keyword Research Discover the exact words your prospects use to find you (and your competition). 2 hours August - Effective Web Copywriting Internet users consume your message much differently than regular media. You need to adjust your copy accordingly. This course will explain how. 2 hours24 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 25. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Upcoming Advanced Web-Based Training (Contd) September - WordPress Part 1 Build your own Rock-Star Website or Blog using the hottest CMS to come on the scene since, well, ever. 3 hours October - WordPress Part 2 Blogging for Traffic in 1 hour a week. Using WordPress, learn how to spend 1 hour a week on your blog and see traffic to your website get a major boost. 2 hours November - Search Engine Marketing Create effective pay-per-click campaigns using Google AdWords. Understand how to leverage the AdWords Network, how to do split testing, and how to write an effective 2-line ad. 3 hours25 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 26. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Web-Based Advanced Course Pricing 2-hour classes $67 3-hour classes $87 Package of Any 3 $16726 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 27. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business IF YOU PURCHASE BY THE END OF MAY You will get an additional $30 off. Total = $137.27 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 28. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business IF YOU PURCHASE IN THE NEXT 36 HOURS YOU GET... ONE MORE CLASS FREE! Any FOUR classes for only $137 If you took four individual 3-hour classes you would pay $348. This is a savings of $211! Take 12 months to redeem your credits. Also good on replays of previous courses. To take advantage of this offer, visit: http://emarketingconnection.com/MaySpecialOffer Tomorrow at midnight the offer reverts to 3 classes for $137, good until the end of May.28 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 29. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business ONLY 50 AVAILABLE Please share the link... BUT PURCHASE YOURS FIRST BECAUSE WERE ONLY SELLING 50 OF THESE http://emarketingconnection.com/MaySpecialOffer29 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 30. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Using Biznik for B2B30 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 31. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business What is Biznik? “Networking that doesnt suck.” Centered around local business communities. (Fredericksburg has its own community.) Focuses on entrepreneurs and SB owners who are “going it alone.” Is this you? Is it your target audience?31 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 32. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Why Its Different Not traditional networking. Smaller, more tight-knit community. Focus on collaboration. “Lets help each other.” LinkedIn is better for salespeople and career changers. Encourages F2F meetings. Anyone can create an event. Better organized, simpler interface. Great article support, plus rating system.32 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 33. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business33 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 34. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business34 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 35. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Free to Try If you are an entrepreneur or your audience is entrepreneurs, its worth trying the free plan. One of the bigger niche communities. Good for those who do a lot of local business.35 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 36. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Pro Version Basic version is fairly limited. Pro upgrade very affordable at $10 / month. Better benefits in terms of being seen and reaching out.36 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910
  • 37. Avarra Solutions E-Marketing Webinar Social Networking: Using LinkedIn and Biznik to Promote Your Business Q&A37 © 2011 Avarra Solutions, LLC | www.AvarraSolutions.com | 540.645.6910