Dell in Second Life

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Presentation by Laura Thomas/Pyrrha Dell for the vBusiness Expo on April 26, 2008.

Presentation by Laura Thomas/Pyrrha Dell for the vBusiness Expo on April 26, 2008.

More in: Business , Technology
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Transcript

  • 1. Dell in Second Life Laura P. Thomas Corporate Content Manager DELL CONFIDENTIAL
  • 2. Why Did Dell Come to SL? DELL CONFIDENTIAL
  • 3. November 14, 2007 DELL CONFIDENTIAL
  • 4. Integration DELL CONFIDENTIAL In the country selector of the dell.com home page Or directly at dell.com/secondlife From there, you can teleport directly if you are already a resident, or you can start the process to open a new Second Life account.
  • 5. Events Drive Traffic DELL CONFIDENTIAL
  • 6. Self-Service Seminar
    • Promoted in SL Educational Events Listing
    DELL CONFIDENTIAL
  • 7. Earth Day
    • Designed to promote RL Plant a Tree for Me program
    • Free virtual trees became controversial
    • Best-attended event to date
    DELL CONFIDENTIAL
  • 8. Movie Co-Promotion DELL CONFIDENTIAL
  • 9. Product Launch DELL CONFIDENTIAL
  • 10. But, You Need More DELL CONFIDENTIAL
  • 11. Interaction is Key
    • Visitors told us they wanted:
      • To see Dell employees there between events
      • To have more to do than purchase a computer
    DELL CONFIDENTIAL
  • 12. Office Hours DELL CONFIDENTIAL
  • 13. What’s Next
    • Continue to expand number of Dell employees in-world
    • Search for more ways to bring activities to the site – try to make Second Life become second nature when marketing teams plan events around Dell
    DELL CONFIDENTIAL