Dell in Second Life Laura P. Thomas Corporate Content Manager DELL CONFIDENTIAL

Why Did Dell Come to SL? DELL CONFIDENTIAL

November 14, 2007 DELL CONFIDENTIAL

Integration DELL CONFIDENTIAL In the country selector of the dell.com home page Or directly at dell.com/secondlife From there, you can teleport directly if you are already a resident, or you can start the process to open a new Second Life account.

Events Drive Traffic DELL CONFIDENTIAL

Self-Service Seminar Promoted in SL Educational Events Listing DELL CONFIDENTIAL

Promoted in SL Educational Events Listing

Earth Day Designed to promote RL Plant a Tree for Me program Free virtual trees became controversial Best-attended event to date DELL CONFIDENTIAL

Designed to promote RL Plant a Tree for Me program

Free virtual trees became controversial

Best-attended event to date

Movie Co-Promotion DELL CONFIDENTIAL

Product Launch DELL CONFIDENTIAL

But, You Need More DELL CONFIDENTIAL

Interaction is Key Visitors told us they wanted: To see Dell employees there between events To have more to do than purchase a computer DELL CONFIDENTIAL

Visitors told us they wanted:

To see Dell employees there between events

To have more to do than purchase a computer

Office Hours DELL CONFIDENTIAL

What’s Next Continue to expand number of Dell employees in-world Search for more ways to bring activities to the site – try to make Second Life become second nature when marketing teams plan events around Dell DELL CONFIDENTIAL

Continue to expand number of Dell employees in-world

Search for more ways to bring activities to the site – try to make Second Life become second nature when marketing teams plan events around Dell