Leveraging Social Media To Boost Traditional PR

LEVERAGING SOCIAL MEDIATO BOOST TRADITIONAL PR

PR Fundamentals Apply to Social Media Too“Social media PR. What does that mean to you? How different is it fromtraditional PR? Certainly it engenders a new way of thinking aboutreaching different audiences and new tools and channels by which toconnect with them (…)”

About The Presentation A quick look at the most useful social media tools and how to leverage them to enhance traditional PR TIPS FOR THE PR TIPS FOR PR PROS CLIENTS Images with orange border around them are clickable!

Twitter Follow reporters, analysts and influencers Search event or industry-related hashtags

Twitter Clients on Twitter? Emphasize the value of engaging, retweeting, NOT just broadcasting

Twitter Suggest hashtags or Twitter lists to follow (or create!)

Facebook Did you know you can now subscribe to other’s feeds without having to friend them? Like relevant Facebook pages

Facebook Clients on Facebook? Emphasize the value of starting conversations, using Questions, posting photos and videos to share content visually New metric: “People Talking About” validates importance

LinkedIn Follow companies, clients and competitors Join relevant groups

LinkedIn Clients on LinkedIn? Emphasize updating company page with engaging content aimed at industry professionals Include products and services listings Leverage recommendations

Blogs Subscribe! (Alltop) Comment to build your own as well as your client’s thought leadership Contribute to the agency blog: Beyond the Hype

Blogs Clients blogging? Encourage authentic, thoughtfu l content. Not promotional Twitter and SEO- friendly headlines Use of multimedia Consistency

Google+ Create circles for key media and bloggers Follow conversation streams relevant to your clients

Google+ Clients thinking about Google+? Consider Google+ Hangouts for meetings and briefings Google+ is also a good place to have extended conversations

Measure and Monitor Recommend bit.ly links for everything to measure the impact of all social media activity Keep your eye on all the aforementioned channels

Integrate! “Connect With Us” copy and links everywhere Tweetable bits embedded within press releases

Bonus Video (YouTube, livestreams) Infographics and data visualizations

PR Fundamentals Apply to Social Media Too“(…) But if you really think about it you will find that the fundamentals ofgood communications practices still apply.” -- Bill McLaughlin, Executive Vice President Lois Paul & Partners

Leveraging Social Media To Boost Traditional PR

by Lois Paul and Partners

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