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LOLA iWave 4/19 - June 2013
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LOLA iWave 4/19 - June 2013

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LOLA selects each month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in …

LOLA selects each month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in the marketing mix and inspirational project to raise the brain activity.

All in a 4/19 document.

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  • 1. 4/19 #iWave June 2013 4/19 Take your Jun.ly dose of creativity Lola, Madrid, June 2013 #iWaveLola iWave   ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 2. 4/19 #iWave June 2013 4/19 #digitalization content #Online Creative campaigns for inspiration in the web #Digital Usage of the modern digital technology in the real life #Social Media Trendy implementation of social networks in the marketing mix #Inspire Raise your brain activity ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 3. 4/19 #iWave June 2013 #Online ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 4. 4/19 #iWave June 2013 View it here: http://bit.ly/10ZjrXX Web: http://www.sayitwithbacon.com/# Source: Time News Feed Oscar Mayer: Say It With Bacon Oscar Mayer seems to think that, when words aren’t enough, we can always “say it with bacon”, making bacon the perfect gift no matter the occasion. With this idea they have launched a website where users can buy 3 gift packages for Father’s Day, each containing a packet of bacon strips inside a velvet jewelry box, accompanied by either a bacon- themed cufflinks, a multitool, or a money-clip engraved with the words “Bringin’ it home.” So far the packages are sold out! ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 5. 4/19 #iWave June 2013 View it here: http://vimeo.com/67545499 Web: http://the100meterscroll.com/ Source: Adweek The 100 Meter Scroll We all know that Usain Bolt holds the record as being the fastest person in the real world. However, this project from Grey london, raises the question of who is the fastest person on the Internet? To find out, they have launched a website where users have to scroll down 100 meters. Who’s gonna win? Place your bets! ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 6. 4/19 #iWave June 2013 View it here: http://bit.ly/13bRPpt Web: http://www.trialbytimeline.org.nz Source: The Verge Amnesty International has launched a website, Trial by Timeline, that analyses Facebook profiles for potencial “crimes” under international law. The web has been developed in New Zeland, considered the freest country on earth, to highlight that what we consider normal in free countries can be illegal and punished in others. The web shows you what crimes you’d be guilty of and the punishment for those convictions in an effort to remind us that we can’t take our freedom for granted. Amnesty International : Trial by Timeline ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 7. 4/19 #iWave June 2013 #Digital ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 8. 4/19 #iWave June 2013 View it here: http://vimeo.com/67115988 Source: Adverblog Scrabble: Wi-Fi Scrabble To improve spelling and have some fun, Scrabble created Wi-Fi Scrabble. You just had to join the ‘Scrabble Wi-Fi Network’ and challenge yourself to win free Wi-Fi minutes in places where there wasn’t any by turning scrabble words into passwords to access the Wi-Fi connection. The higher you score, the longer the connection. In order to make it possible, they set special vans with a portable Wi-Fi connections around Paris to find the places where people needed better internet connections the most. ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 9. 4/19 #iWave June 2013 View it here: http://vimeo.com/65416908 Source:: We Love Advertising Club SangueBom: Donor Cable Club SangueBom, a project focusing on blood donation, has made a gadget based on the idea that fresh blood is like electricity for smartphones. To increase the number of regular blood donors, they built “The Donor Cable” that enables a way to transfer power between smartphones. The simple mechanism symbolizes the relationship between the blood donor and the patient: you only need to connect a fully charged cell phone (donor) to a receiver that needs charging. ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 10. 4/19 #iWave June 2013 View it here: http://bit.ly/14akHbx Source: Creativity Online Nivea: Solar Ad Charger The summer is here and Nivea wanted to make our life easier when we are at the beach and take the opportunity to give their print ads a boost. In order to do so, they created a solar powered iPhone charger print ad to promote their Sun product’s line. ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 11. 4/19 #iWave June 2013 View it here: http://bit.ly/1b0fdnr Source: Digital Buzz Points, the world’s most advanced street sign, is the new work of Breakfast New York, famous for creating cool connected objects. What seems to be a standard street sign, is in fact a socially connected object, able to transcribe what’s happening in the world and bring the directions and information it finds to people, displaying it across it’s 3 directional arms. Breakfast New York: Points ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 12. 4/19 #iWave June 2013 View it here: http://bit.ly/1c0hBv0 Source: Digital Buzz Can you imagine controlling a game just by chewing gum? This is what Stride Gum has accomplished with “Gumulon”, a mobile game that works with facial recognition technology. You just need to chew to play! Stride gum: Welcome to Gumulon ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 13. 4/19 #iWave June 2013 #Social ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 14. 4/19 #iWave June 2013 Source: Facebook New Facebook hashtag system Everybody had them already (twitter, instagram, google+…) and now Facebook has them too. This June Facebook posted: “Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.” The hashtag system would work like the others we are used to. Users would be able to search for hashtags and hashtags shared by content from other services will also work, although it will only show Facebook content. Take a closer look here: http://bit.ly/15XhYoA http://bit.ly/1alpBu6 ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 15. 4/19 #iWave June 2013 View it here: http://bit.ly/12F0m2o Web: http://www.coca-cola.com/placelists Source: Social Underground Coca-Cola: PlaceLists Empowered by the idea that every song has a place and everyplace has a song, Coca-Cola and Spotify have created PlaceLists, the Foursquare of the music. Placelists is a location-based global app for the Web that will be featured on Spotify. It provides a new platform for Spotify users to share and update playlists around the world. Music fans from one city/country can listen and vote on songs being played in a different city/country. Coke will also use PlaceLists to showcase songs from 52 emerging artists. ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 16. 4/19 #iWave June 2013 View it here: http://vimeo.com/65915808 Facebook profile: https://www.facebook.com/leon1914?fref=ts Source: Digiday Musée de la la Grande Guerre du pays de Meaux: Facebook 1914 This World War I museum in France came up with a cool way to use Facebook as a vehicle to make history a more human experience using social media. For “Facebook 1914,” they created a Facebook profile for a fictional French WWI soldier, Leon Vivien in order to tell a year of history as a human story. Based on all of the museum’s information, Facebook shows Vivien as a teacher who was thrown into the war. Vivien’s Facebook posts include comments between him and friends, his life as a teacher, weapons,battles…giving people an inside look into what life was like for a WWI soldier. ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 17. 4/19 #iWave June 2013 View it here: http://bit.ly/19mcb0l Source: Digital Buzz A cool example of interactive YouTube content from Skittles. The video seems to be an ad, but then the users find out that it’s a video where they can choose what happens next, being able to continue the story of smashing old figurines, hoping to find loads of Skittles inside them. Skittles: YouTube interactive content ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 18. 4/19 #iWave June 2013 #Inspire ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 19. 4/19 #iWave June 2013 View it here:http://bit.ly/13KK2Kz Source: Adweek Adobe: Photoshop Live Street Retouch . Adobe made possible this fun photoshop live street retouch prank to promote its Creative Days. All it took was one photoshop artist, people standing at a bus stop and hidden cameras to display, in real time, retouched images on a digital panel inside the bus stop shelter.   ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 20. 4/19 #iWave June 2013 View it here: http://vimeo.com/68153919 Source: Design Taxi Coca-Cola: Put on a smile “Put on a smile” is a wearable movie created by Coca-Cola to spread smiles across the world. For this animated short clip, Coca Cola printed each frame on a t-shirt and sent them to its employees and fans. Those who received a t-shirt had to take a picture with it and send it through. Then all the pictures came together and so the wearable movie was born. ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 21. 4/19 #iWave June 2013 View it here: http://bit.ly/1a1C5Fv Source: La Criatura Creativa Huggies: Dad’s pregnant too Huggies wanted to, somehow, compensate fathers, so they made a belt for men that allows them to feel their unborn baby's kicks. The belt is synchronized with the real-time movements of the baby in the mother's belly.   ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 22. 4/19 #iWave June 2013 View it here: http://bit.ly/146yoJX Web: http://www.google.com/loon/ Source: Google Google: Project Loon Project Loon is the next Google Moonshot. With this project, Google is aiming at having a controlled network of Balloons sitting on the edge of space, delivering solar powered internet to everyone on earth. They are already testing it in New Zeland, so let’s see how it goes. ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 23. 4/19 #iWave June 2013 View it here: http://bit.ly/13IIlx7 Source: The inspiration room Think!: Pub Loo Shocker “Pub Loo Shocker” is the latest ad in Think! a driving safety campaign for UK’s Department for Transport. Think! aims to raise awareness, in a very shocking way, of drunk driving, leaving us with the thought of what impact could a drink have in our night out. ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 24. 4/19 #iWave June 2013 View it here: http://bit.ly/ZKdsJc Source: Adland.tv Corona: Luna Corona Corona created a very cool billboard using the moon. Teaming up with some astronomers, they made possible this billboard where the moon landed like a wedge of lime in a bottle of Corona. ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 25. 4/19 #iWave June 2013 View it here: http://vimeo.com/68115528 Source: Fubiz Starbucks: Coffee Perfection Starbucks has made this nice video telling the reversed story from coffee bean to coffee cup. The cool thing about it is that they’ve made the entire story out of Starbucks paper cups. ……………………………………………………………………………………………………………………………………………….   ……………………………………………………………………………………………………………………………………………….  
  • 26. 4/19 #iWave June 2013 “Do not follow where the path may lead. Go instead where there is no path and leave a trail.” Ralph Waldo Emerson Quote of the month
  • 27. 4/19 #iWave June 2013 LOLA lives in Madrid. To us, the capital of all Latins. If you want to connect and find out about what's happening inside the walls, pop in for a chat and a coffee; or simply become a fan, follower or a viewer of any of the channels listed at the bottom. Very easy and very very 2.0! Calle del Marqués de Cubas, 4 28014 Madrid Tel.: +34 917 89 33 50 lola-madrid.com Hello. Hola.

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