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LOLA iWave 4/20 - November
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LOLA iWave 4/20 - November


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LOLA selects each month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in …

LOLA selects each month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in the marketing mix and inspirational project to raise the brain activity.

All in a 4/20 document.

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  • 1. 4/20 #iWaveLola Take your dose creativity November 2012 4/20 iWave Lola, Madrid, November 2012 #iWaveLolalunes 3 de diciembre de 2012
  • 2. 4/20 #iWaveLola November 2012 4/20 #digitalization content #Online Creative campaigns for inspiration in the web #Digital Usage of the modern digital technology in the real life #Social Media Trendy implementation of social networks in the marketing mix #Inspire Raise your brain activity Busy timeslunes 3 de diciembre de 2012
  • 3. 4/20 #iWaveLola November 2012 #Onlinelunes 3 de diciembre de 2012
  • 4. Google Ingress: A Global Alternate Reality Game 4/20 #iWaveLola November 2012 Ingress begins with a series of training missions designed to orient new players. Quickly it introduces you to its quirky lexicon. Around town you will find various "portals"; the point of Ingress (at least so far) is to control them. To control portals you have to "hack" them, which is akin to a check-in on Facebook or Foursquare. Hacking portals rewards you with various items, the most important of which are portal keys and resonators. View it here: Source: cNetlunes 3 de diciembre de 2012
  • 5. Pinterest launches holiday campaign calendar 4/20 #iWaveLola November 2012 The calendar will live at holiday’s and be promoted within Pinterest, on its blog, and on its Facebook and Twitter feeds (Paid ads arent a part of the mix). The campaign was developed in-house, though the company doesnt yet have a formal marketing department. View it here: Source: Creativity Onlinelunes 3 de diciembre de 2012
  • 6. TV Safety 4/20 #iWaveLola November 2012 was created to educate the public on the growing danger of TV tip-overs and present safe solutions to protect families. View it here: Source: Awwwardslunes 3 de diciembre de 2012
  • 7. Dumb Ways to Die 4/20 #iWaveLola November 2012 Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and social media. Viewed: 25 million times in YouTube for 10 days View it here: Source: AdsOfTheWorldlunes 3 de diciembre de 2012
  • 8. Google Translate: Music Translate 4/20 #iWaveLola November 2012 A student idea to promote Google Translate in a different and creative way. Student project created at Forsbergs School of Design and Advertising, Stockholm, Sweden. Created by Jacob Björdal, Isaac Bonnier, David Rinman & Jim Nilsson. View it here: Source: YouTubelunes 3 de diciembre de 2012
  • 9. 4/20 #iWaveLola November 2012 #Digitallunes 3 de diciembre de 2012
  • 10. Projecteo: A Tiny Instagram Projector 4/20 #iWaveLola November 2012 Brining the power and popularity of Instagram to physical objects is a growing trend and this seriously cool little Kickstarter project is jumping on the bandwagon of other Instagram Kickstarter projects in the funding pipeline … It’s called ‘Projecteo’ and is perfect for techno-geeks and hipsters alike, it’s a tiny Instagram Projector powered by a single LED that can project 6 Instagram photos from a single old-school 35mm slide film, making all your digital photography tangible once again. Do you like Instagram? Follow @lolamadridlola @ilchacho @fbosch @nicgcal @panchocassis @sevillajuan View it here: Source: Digital Buzzlunes 3 de diciembre de 2012
  • 11. Nissan: Voice Driver Installation 4/20 #iWaveLola November 2012 Voice powered radio controlled car races over the internet? What a seriously cool installation from Nissan using their ‘Z’ Sports Cars. In about 5 days, there will be a Japan GP where people turn up to race with the power of their voice … A week after that, it will be open to the world, with anyone connecting live online to race from their desktop at home or from literally anywhere via the special iPhone app, with everyone competing to win the World GP event! I love this. Created by TBWA. View it here: Source: Digital Buzzlunes 3 de diciembre de 2012
  • 12. Air France. Music Sky 4/20 #iWaveLola November 2012 Exclusive pieces of music are hidden in the clouds, and can find them and enrich your playlists by lifting your iPhone up to the sky. From Paris to Tokyo passing through Buenos Aires, the sky in every region has its own tracks. Discover something new on every journey ! View it here: Source: Air Francelunes 3 de diciembre de 2012
  • 13. HayTag: The Worlds Smartest Pet Tag 4/20 #iWaveLola November 2012 Think of HayTag as “dogtag 2.0” - a better way to keep pets safe and secure using smartphones and a new long-range and lightweight wireless technology. With HayTag, pet owners quickly locate a lost pet and get alerts when a pet leaves (or enters) a designated area. Owners can immediately organize a lost pet search among other HayTag users with their smartphones. And none of this requires invasive microchips or costly GPS collars. View it here: Source: indiegogolunes 3 de diciembre de 2012
  • 14. The world’s first retrofit, networked washroom gaming system 4/20 #iWaveLola November 2012 The Captive Media system consists simply of a hi-definition screen, fitted at eye level above the urinal, where it commands the full attention of the user. When not in active use, it plays a mixture of adverts and content from one of our twelve ‘PTV’ channels. View it here: Source: Captive Medialunes 3 de diciembre de 2012
  • 15. 4/20 #iWaveLola November 2012 #Sociallunes 3 de diciembre de 2012
  • 16. 2012 US Presidential Campaign: The most “Social-Media” Election Ever 4/20 #iWaveLola November 2012 The 2012 presidential elections in the USA was definitely the first social media political elections across the globe. Now, with the rapid development of the web and technology, when digital sources help people sharing their choices in all fields, the winner is the one who manages to establish its strong presence on the web, be it a consumer brand or a president. Since digital is now the most powerful media to influence the opinions of the digital-savvy, tech-embracing public, from the “digital” point of view, the election was destined to be won by not Mitt Romney but Barak Obama, who dominated on the web as a result of a well-thought digital promotion policy. There you go with the most popular social media sources of the elections: Source: Popsoplunes 3 de diciembre de 2012
  • 17. Diesel: The Pre-Internet Shoe with a Call to Disconnect. 4/20 #iWaveLola November 2012 The brand is encouraging its fans to get disconnected from their social media life for at least three days for a chance to win shoes from Diesel. “Stop sharing things online for three days and you could win 20 pairs of shoes! Select Facebook to participate, add Twitter and Instagram to complete the challenge faster,” calls Diesel. View it here: Source: Popsoplunes 3 de diciembre de 2012
  • 18. The 36 Faces of Facebook Fans. 4/20 #iWaveLola November 2012 You experience them every day, but you just probably haven’t thought to categorize them like this, well, our friends at Soap have and here they are for your enjoyment! Introducing the 36 Faces of Facebook Fans, and in-depth study into the 1 Billion Facebook Fans and their social actions which have lead them to be stereotyped with names such as: The Firsty, The Hater, The Clinger, The Sticky Keyboard and the Techno-Noob! View it here: Source: Digital Buzzlunes 3 de diciembre de 2012
  • 19. Coca-Cola Adopted Content Marketing With Their New Website 4/20 #iWaveLola November 2012 Through seven years of change in SEO and web trends, the corporate site was a stopover for employees and investors to get up-to-date information on company affairs. Now, Coca-Cola is making a smart move by repurposing the website to drive a new corporate site called Coca-Cola Journey. But how smart are we talking? View it here: Source: Weidert Grouplunes 3 de diciembre de 2012
  • 20. Social Media Revolution Video v4 2012 4/20 #iWaveLola November 2012 Well, here we go again! The super world famous Socialnomics “Social Media Revolution” video #4 is here and has been updated with all the latest 2012 stats. Created by the social guru, Erik Qualman from Socialnomics, the video is an animated infographic telling the story of how social is taking over the world through an array current statistics… View it here: Source: Digital Buzzlunes 3 de diciembre de 2012
  • 21. 4/20 #iWaveLola November 2012 #Inspirelunes 3 de diciembre de 2012
  • 22. Grolsch Celebrates the Art of “Unbottling” Beer Internationally 4/20 #iWaveLola November 2012 The Dutch beer brand, well known mostly due to its distinctive bottle with a swing-top cap which eliminates the need for an opener, for the first time in its history held a special event celebrating the art of beer opening — Grolsch Swing-top Open World Championship. View it here: Source: Popsoplunes 3 de diciembre de 2012
  • 23. Windows 8: The Live Tile Experiment 4/20 #iWaveLola November 2012 Windows 8 have really been stepping up their game recently and this PR Stunt / Experiential activity is no exception. When unsuspecting Oslo (Norway) residents passed by ‘fake’ building, which appeared to have a lively party inside, they were given an exclusive preview of the windows live experience … with an interactive “Live Tile” in the middle of the street. View it here: Source: Sketch Eventslunes 3 de diciembre de 2012
  • 24. Ogilvy. Pirate Recruitment 4/20 #iWaveLola November 2012 Today young web designers need to buy very expensive application suites in file supposed to be the wanted application suite. For free. But when the web order to create. So they are more tempted to download these suites on illegal designers downloaded it, they didnt found the new suite. They found a much pirate websites. To prevent them from not only becoming criminals but also stronger offer: a job opportunity at Ogilvy. wasting their creativity in the numbness of unemployment, weve uploaded a View it here: Source: YouTubelunes 3 de diciembre de 2012
  • 25. 15 Years of Creative Bravery. BETC and Canal+ 4/20 #iWaveLola November 2012 Stéphane Xiberras, President and CCO of BETC Paris, will talk about creative has produced for Canal+ includes Cannes Lions 2012 Grand Prix Winner "The bravery at the 2012 Eurobest festival, and show examples from his 15 year Bear", "March of the emperor" and "The Closet" that was the most awarded TV long collaboration with French broadcaster Canal+. Some of the work BETC commercial in 2010. View it here: Source: YouTubelunes 3 de diciembre de 2012
  • 26. Cartier. Winter Tale 4/20 #iWaveLola November 2012 Something about panthers and a winter wonderland seems to just work for Cartier. Last year, the luxury jewelry brand unveiled an opulent short film featuring the brands emblematic animal. Called "LOdyssee de Cartier," the film was a heavy, sparkly journey through Cartiers history and the world. View it here: Source: Creative Onlinelunes 3 de diciembre de 2012
  • 27. Quote of the month “Reality is merely an illusion, albeit a very persistent one.” Albert Einsteinlunes 3 de diciembre de 2012
  • 28. Hello. Hola. LOLA lives in Madrid. To us, the capital of all Latins. If you want to connect and find out about whats happening inside the walls, pop in for a chat and a coffee; or simply become a fan, follower or a viewer of any of the channels listed at the bottom. Very easy and very very 2.0! Calle del Marqués de Cubas, 4 28014 Madrid Tel.: +34 917 89 33 50 lola-madrid.comlunes 3 de diciembre de 2012