TVyNovelas 2012 Magazine Media Kit

2012 USH Media Kit

Editorial/About UsThe Most Established Entertainment Sourceon Latin Show Business and its Stars2012 TVyNovelas USH Media Kit

TVyNoVelas iS THe oNly MagaziNe To SeT iTSelf froM THe reST by leVeragiNg TeleViSa’S VaST pool ofeNTerTaiNMeNT TaleNT To reporT THe laTeST aNd exclUSiVe NewS iN laTiN Year Established: 1982 SHow bUSiNeSS aNd Frequency: 12 x a Year (Monthly) iTS STarS. One of the most popular entertainment brands in the Hispanic and Latin community, TVyNovelas has been the go-to-source for any information regarding the most beloved stars in the Spanish-speaking community in the US for 30 years. A pioneer in the market, TVyNovelas became the first entertainment magazine to be launched in the US Hispanic market; the first to interview Latin show business stars in the US Hispanic market; and the first magazine to provide exclusives, news, and celebrity gossip in Spanish to US Hispanics. TVyNovelas is the only magazine to set itself from the rest by leveraging Televisa’s vast pool of entertainment talent to report the latest and exclusive news in Latin show business and its stars. As the first to know and report what’s going on in your favorite soap opera and what the latest scandals are, TVyNovelas does not hold back. It offers the gossip the audiences crave in a fun and colorful matter with exclusive images and content. Capturing exciting moments and dishing out hidden secrets, this must-read entertainment publication has won the hearts of its loyal readers. TVyNovelas is one of the most established and trusted sources of entertainment in the US Hispanic market, making it no surprise that it is one of the most read magazines in the Hispanic market today. Through its extensive coverage on telenovelas, one of Hispanics’ hottest passion points, TVyNovelas provides an unmatched connection to its readers and advertisers alike. Source: Simmons NCS/NHCS Spring 2011

EdiToriaLBrEakdowngeneral entertainment 47%exclusives 15%Soap operas 10%News 10%fashion and beauty 10%Home and Health 5%cooking 3%Source: Publisher’s Estimate, 2011 Most Read Sections by TVyNovelas readers Exclusivas 89% Salud 89% Foto del ayer 86% Belleza 83% Casas de famosos/Hogar 83% Entrevista central 83% Los pleitazos 83% Moda 83% Lo mejor y lo peor 82% La tele 82% Echale un ojo 82% El bisturí de las estrellas 81% Se comenta 81% Este soy yo 80% Sexy entrevista 80% Cocina 79% Horóscopo 79% Source: BIGresearch/TVyNovelas custom survey

italAbout Televisa Publishing + DigTVyNovelas is published by Televisa Publishing + Digital which is part ofTelevisa Group, the largest media company in the Spanish-speaking worldbased in its market share and a major participant in the internationalentertainment business. With presence in 20 countries and over 100,000 pointsof sale, Televisa Publishing + Digital publishes over 189 titles with an annualcirculation of over 174 million. Televisa Publishing + Digital’s titles are #1 inmarket and audience share in most of its markets. Televisa Publishing + Digitalprovides multi-platform opportunities for optimum delivery and impact. TelevisaPublishing + Digital’s popular brands extend to online properties, events, andbranded products that reach a greater audience and exceed advertiser’s needs.

The Reader/Research The Reader/ Research2012 TVyNovelas USH Media Kit

TVynovelas, thesecond most read title inthe Us hispanic market!ReadeRship Ranking:Us hispanic Magazine MaRkeT(Numbers in 000/Avg issue audience) 2,756 2,626 2,326 1,534 1,419 S 1,247 1,234 ELA HIC 1,143 1,062 ÑOL 1,013 ÑOL OGRAP NIC NOV SPA ER ÑOL AN LE MUJ ISPA E IT EN E RES EN E ONAL G ES STY EN EMOPOL S DAD OTA ER H PRE PAD SPA SPA TVY PLE INA SIEM I TV N I POD VAN COS NAT PEO SER LATSource: Simmons NCS/NHCS Spring 2011

When coMpaRing ReadeRship fRoM spRing 2011 To ThelasT peRiod, WinTeR 2011, TVynoVelas gReW MoRe ThanThe coMpeTiTiVe seT! +10.5% +7% 2,626 2,375 2,756 2,575 +0.49% 1,003 999 people laTina en español WINTER SPRING WINTER WINTER SPRING SPRING 2011 2011 2011 2011 2011 2011(Numbers in 000/Avg issue audience) Source: Simmons NCS/NHCS Spring 2011Demographic ProfileGendeR lAnGuAGe Spoken in hoMe eMployMenT STATuSFemale 70% Spanish Dominant 77% Employed 68%Male 30% Bilingual 16% Homemaker 4% English Dominant 7% Other 28%AveRAGe AGe CenSuS ReGionS ReSide in ChildRen in hh18 - 24 15%25 - 34 22% West 46% % of Readers35 - 44 27% South 30% with Children in HH 64%45 - 54 16% Northeast 16%55+ 20% Midwest 8% AGe of ChildRen in hhAvg Age 39Median Age 37 hiGheST level of Under 2 12% eduCATion CoMpleTed 3-5 17%MARiTAl STATuS 6-11 27% Attended/ 12-17 27%Married 56% Graduated College+ 54%Not Married 44% houSehold inCoMe hoMe owneRShipCounTRy/ReGion of BiRTh $30,000 – $49,999 27% Own 44% $50,000 – $74,999 16%Mexico 45% Rent 53% $75,000+ 22%United States 20% Live with Parents/Family 3% Average HHI $49,300South America 7% Median HHI $40,200Central America 6% houSehold SizeDominican Republic 4%Cuba 3% Avg People in HH 2Puerto Rico 3% Avg Children in HH 4 Source: Simmons NCS/NHCS Spring 2011/Other 12% BIGreserch TVyNovelas subscriber study

ReadeRshipinfoRMaTion Read 3 of the last 4 issues 60% Average times read last issue 4.1 Average time spent with the last issue 60 min.Source: BIGresearch/TVyNovelas subscriber studypsychogRaphic infoRMaTion AGRee wiTh The followinG:Defining the TVyNovelas reader TVynovelas is my main source of gossip and entertainment 78%They love their magazines!AGREE WITH THE FOLLOWING STATEMENTS: TVynoVelas INDEx TVynovelas has content no other publication has 75%Magazines are my main source of entertainment 175I enjoy reading ads in magazines 174 I enjoy reading adsRely on magazines to keep me informed 162 in TVynovelas 62%TVynovelas readers rely heavily on their families and friendswhen shopping MORE THAN HALF (56%) OFAGREE WITH THE FOLLOWING STATEMENTS: TVynoVelas INDEx TVynoVelas READERS AREI enjoy shopping with my children 135 INFLUENCED By ADS IN THEMy friends have a significant impact on my brands choices 130 MAGAzINE WHEN MAKINGI prefer to shop with my family 115 PURCHASESTVynovelas readers crave celebrity gossip and in turn are Categories in which theyinfluenced by their favorite celebrities when shopping are influenced by ads toAGREE WITH THE FOLLOWING STATEMENTS: TVynoVelas INDEx make purchasing decisionsI love to keep up with celebrity news/gossip 164 Fashion (ClothingI buy the same products that celebrities use 151 and Accesories) 78%When my favorite telenovela star uses a brand name, Beauty Products (Toiletries) 63%I am more likely to use it 143 Consumer Products 26%TVynovelas readers love shopping especially when it comes toclothes and cosmetics! Electronics 26%AGREE WITH THE FOLLOWING STATEMENTS: TVynoVelas INDEx Telecomm 21%I go shopping frequently 149 Groceries 18%I really enjoy clothes shopping 146 Autos 9%I spend a lot of money on toiletries/cosmetics 144 Insurance 7%Even when I don’t purchase, I enjoy shopping 143I am usually the first among my friends to shop at a new store 140 Source: BIGresearch/TVyNovelas subscriber studySource: Simmons NCS/NHCS Spring 2011

Marketing/ Promotional Opportunities Marketing/Promotional Opportunities2012 TVyNovelas USH Media Kit

Signature event30 Estrellas:“Amigos for Kids”LocaTioN: MiaMiTiMiNg: May 201230 of TVyNovelas’ hottest stars get togetherin Miami for an evening of fashion, music,and celebration to raise money for the“Amigos for Kids” charity. A fashion showwith our favorite celebrities walking downthe runway in the season’s latest fashions,followed by a cocktail reception–all whilehelping a great cause–this event will besure to bring advertiser’s brands to thestoplight. This event will guarantee vastmedia buzz and exposure.

Specially Themed EventCooking withthe StarsLocaTioN: cHicago, DaLLaS, LoSaNgELES, SaN aNToNio, HoUSToNThe most prominent artists in the HispanicWorld will join forces with the best Latinchefs to promote well-recognized foodbrands throughout important cities in theUS, in a food tour that will literally bring“el sabor Latino” to “la mesa nacional”.The cooking with the stars will be a 5 citytour with stops in Chicago, Dallas, LA,San Antonio, and Houston. Each city willfeature an award winning restaurant as ahost for an evening of cooking, music,gossip and candor amongst selectedguests. Actors will cook with the chefs infront of the audience, sharing their cookingtips while featuring the sponsors’ dishesand recipes. These events will be coveredthrough the pages of TVyNovelas in itscooking section. Events will encouragereaders, guests and viewers online to visitclients’ social media outlets (Facebook andTwitter) to check out star’s recipes andrecaps of the events, liking, following andelevating the awareness for the brand onthese marketing outlets.Special collector’S iSSueSApart from of our regular issues, TVyNovelas publishes special issues such as TVyNovelas Horoscopo and other specials on timelyevents providing great advertiser exposure because of their unique content, increase in sell through, and the higher on sale cycle.Advertisers have the ability to sponsor and own a special issue.

On DeManD events These events are ongoing throughout the yearShopper Marketing Special Advanced Mami & Me EventActivation Program Movie Screening Powered by TVyNovelas, the firstLet TVyNovelas move your product Packages Hispanic Expo of its kind comes to life in an all day event for new Hispanic parents.through our multi tiered retail program, Tie in your brand with TVyNovelas and a Providing unique opportunities to interactwhich includes advertising pages, star powered upcoming Hollywood movie with the future parents as they get readyonline exposure, on site shopper by participating as a sponsor in movie for parenthood. Don’t miss the opportunityinteraction, and a fun and engaging retail screenings in top Hispanic DMA’s. to showcase your brand in the forefrontprogram that will drive sales, retail traffic, Packages include ad pages, email blast of our parents to be guests at thisand brand awareness for your product. to our readers, logo inclusion in movie spectacular and informative event!Retail portion includes a branded Kiosk passes, signage opportunities, samplingactivation that can be used in sampling in movie theaters, and more!as well as interactive experience in 20stores nationwide.As part of Televisa Publishing + Digital, we provide a numberof multi- platform opportunities that bring advertiser’s brandsand products to life. From fashion shows and themed events, Cross Platform Capabilitiesto conferences and multi-media programs, we take brandsto the next level! Aside from the signature events listed,TVyNovelas puts together custom events tailored to meetyour needs. Print and Custom Promotions Online & Mobile Talent Use Publishing & Management Televisa Magazines Multi-Media Programs Esmas.com/Televisa Retail to content: Signature Events Portal In store Print Advertising DVD’s, Novelas, etc Advertorials Shopper Marketing Vertical Sites Programs Content Integration Celebrity Endorsement In Book Promotions/ Sweepstakes Creative Rights Grassroots Strategies Promotions & Print Online Tie-Ins Advertising In-store appearances Integrated Custom Publishing Opportunities Polls & Surveys Content Development Site Sponsorship Database Creation Ipad Apps Special Issues Mobile Apps

Rates/ Circulation/Dates /Specs Rates/Circulation Dates/Specs2012 TVyNovelas USH Media Kit

2012 Rate Base 300,000* 2012 Audience 2,626,000*ABC AuditedSource: Simmons NCS/NHCS Spring 2011CiRCulationVitalityRate Base Growth2009-20122009 155,0002010 200,0002011 270,0002012 300,000+94% growthfrom 2009-2012RateS4C 1X RatesFull Page $36,0001/2 Page $22,5001/3 Page $16,2002 Page Spreads $72,000Premium Positions2nd Cover $45,0003rd Cover $43,200Back Cover $46,800Additional sizes, special positions, 2Cand BW rates available upon requestRates are in grossFrequency discounts available

IN the JuNe 2011 ABC AuDIt perIOD, TVyNoVelas wAS the SixTH faSTeST growiNg coNSUMer MagaziNe IN the MArket wIth A 25.1% grOwth IN tOtAl pAID AND verIFIeD CIrCulAtION Source: ABC 2012 Closing Dates ISSUE ISSUE ON SALE RESERVATION MATERIAL NUMBER MONTH DATE DEADLINE DEADLINE* 34-01 January 12-27-2011 11-28-2011 12-02-2011 34-02 February 01-24-2012 12-19-2011 12-22-2011 34-03 March 02-21-2012 01-23-2012 01-27-2012 34-04 April 03-27-2012 02-27-2012 03-02-2012 34-05 May 04-24-2012 03-26-2012 03-30-2012 34-06 June 05-22-2012 04-23-2012 04-27-2012 34-07 July 06-26-2012 05-28-2012 05-01-2012 34-08 August 07-24-2012 06-25-2012 06-29-2012 34-09 September 08-21-2012 07-23-2012 07-27-2012 34-10 October 09-25-2012 08-27-2012 08-31-2012 34-11 November 10-23-2012 09-24-2012 09-28-2012 34-12 December 11-20-2012 10-22-2012 10-26-2012*No extensionsNote: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines.

Ad Sizes MateRial guiDelineSIn inches–indicated in width by height. PriNTSUre elecTroNic aDSPerfect Bound (1/8 gutter allowance).Live Matter (7/16 each side from trim). In order to guarantee the safe and Whether you are a high volume timely arrival of your materials, we advertiser or agency, or a smaller, less encourage you to use PrintSure. frequent advertiser, PrintSure is the PrintSure is our new, reliable and best ad delivery option. cutting edge solution software that collects job information from the user file forMaTS via a form, performs an optional local pre-flight check and delivers assets Preferred format: Adobe AcrobatfUll Page from the user’s workstation over PDF/X-1a.Trim Size - 7.75 x 10.5 the internet to the PrintSure server,Bleed Size - 8 x 10.75 thereby making the process of NoTeNon-Bleed Size - 7.25 x 10 delivery safe, fast and easy. Televisa Publishing + Digital’s Proof SUbMiSSioN Production Department has introduced a new software for the exclusive use A conventional proof (MatchPrint, of our clients. This software (PrintSure) Chromalin) or digital color proof (Fuji, is meant to facilitate the traffic of Kodak, etc) are recommended, but incoming materials, from the agency laser prints for layout are acceptable. or the client, directly to our server.2 Page SPreaD For color accuracy, a digital color The PDF/X-1a format will be TelevisaTrim Size - 15.5 x 10.5 proof MUST be provided with every Publishing + Digital’s preferred formatBleed Size - 15.75 x 10.75 ad, otherwise we will not be held for all accepted materials. ClientsNon-Bleed Size - 15 x 10 responsible for “Make-goods”. are asked to send all documents electronically in PDF/X-1a format reMoTe file DeliVery through our new software server. PrintSure will not only facilitate the Adobe Acrobat PDF/X-1a files only. traffic of materials, but will also work We DO NOT accept other formats. as a “filter” as it verifies and controls Color ads should be sent as composite the quality of all documents sent. This files. Remote ads which require will ensure excellent reproduction1/2 Page HorizoNTal changes must be re-submitted. quality of your ads.Trim Size - 7.75 x 5.25Bleed Size - 8 x 5.5Non-Bleed Size - 7.25 x 4.751/2 Page VerTicalTrim Size - 3.875 x 10.5Bleed Size - 4.125 x 10.75Non-Bleed Size - 3.375 x 101/3 Page VerTicalTrim Size - 2.583 x 10.5Bleed Size - 2.833 x 10.75Non-Bleed Size - 2.083 x 10

Digital Offerings for 2012 Digital Offerings for 20122012 TVyNovelas USH Media Kit

l’sAbOut televisA Televisa Publishing + Digita kDigitAl/esmAs.cOmTelevisa leverages all of its unique talent Entertainment Online Networand properties, including the vastly popularprograms on US Hispanic television, via a Televisa Publishing + Digital is a one-stop destination for online entertainment relateddigital entertainment platform including a content. From everything you need to know about your favorite telenovelas, to therobust portal, mobile platform and various latest celebrity gossip, to exclusive photogalleries of the hottest stars of the moment,magazine websites. These digital channels we cover it all. Through our network of entertainment focused sites, we bring Hispanicsbring to consumers unique and exclusive closer to the world they love the most- the world of Latin show business!worldclass content, such as late breakingnews, entertainment, women’s interestsand sports. With 13.2 million monthly visits,6.67 million unique visitors and almost58 million page views in the US, TelevisaDigital/Esmas.com delivers advertisers alarge, highly desirable audience and offersconsumers a complete digital entertainmentplatform experience. With the US Hispaniconline audience growing faster than thetotal US internet population, TelevisaDigital/Esmas.com’s properties are theperfect medium to reaching an engaged Esmas Espectáculosand ever-growing audience due to its (www.esmas.com/espectaculos)strong impact and penetration withinthe market. One of our strongest channels within TVyNovelas.com Esmas.com, Esmas Espectáculos coversPrODuct AD Size everything Hispanics need to know relatingLeaderboard 728x90 The go-to-source for the latest online to entertainment. Presenting daily updatesMedium Rectangle 300x250 gossip and information regarding the most of what is happening in the world ofSponsorship Button 300x100 beloved stars in the the Spanish-speaking showbiz that relates to the Hispanic and Americas. TVyNovelas.com is the premier general market by featuring exclusiveVideo Preroll 640x480 site capturing all the exciting moments photo galleries and interviews with the in Hispanic entertainment through its Hispanic television and movie stars of theFloating Ads Varies. Televisa sites unique access to Televisa content with moment, upcoming movies, and the latestsupport Rich Media and Standard Flash Ad the touch that only TVyNovelas has. news in the world of music, EsmasUnits.Custom placement available. Featuring the latest celebrity news, Espectáculos is a one-stop destination exclusive photo galleries, celebrity for Hispanics with an appetite fortrAffic numberS fOr fashion, and videos of your favorite stars, entertainment. One of our most popularteleviSA DigitAl/eSmAS.cOm TVyNovelas.com captures the online sections includes a biography of theVisits 13.2 MILLION savvy Hispanic who is passionate about hottest Hispanic stars, coupled withUnique Visitors 6.7 MILLION everything related to entertainment. an exclusive photo gallery. EsmasAvg. Time on Site 00:03:50 Espectáculos is a window for everythingPage Views 57.9 MILLION AuDience happening in the world of entertainment Gender Female 68%/Male 32% in the Hispanic market.trAffic numberS fOr 18-54 87%televiSA DigitAl/eSmAS.cOm Avg Age 39 AuDiencemObile SiteS Avg HHI $34,114 Gender Female 60%/Male 40%Visits 2.7 MILLION 18-54 89%Unique Visitors 571,453 Source: Esmas custom study/BIGresearch, Avg Age 38 September 2011Avg. Time on Site 00:04:36 Avg HHI $34,925Page Views 3.2 MILLION Source: Esmas custom study/BIGresearch, September 2011Source: Google Analytics, October 2011uSer PrOfile fOr televiSA Esmas TelenovelasDigitAl/eSmAS.cOm (www.esmas.com/telenovelas)Male 54% The official microsite for each telenovelaFemale 46% that is produced by Televisa, this channel18 - 24 22% provides exclusive, behind the scenes25 - 34 31% content including photo galleries, the35 - 44 25% latest gossip ,live chats, and interviews of45 - 54 14% the hit telenovelas airing on Hispanic and55+ 8% Latin American television. Powered byMedian Age 34 the people who produce the telenovelas, AuDiencePresently Married 52% Esmas Telenovelas is THE place to go Gender Female 68%/Male 32%Not Married 48% to for all the latest information on your 18-54 89%Median HHI $44,200 favorite telenovela. Avg Age 38Children in HH 65% Avg HHI: $ 35,090 Source: Esmas custom study/BIGresearchSource: Simmons NCS/NHCS Spring 2011, September 2011Esmas.com users last 30 days

TelenovelaMicrosites Teresa Soy tu dueñaOur hit telenovelas airing on Hispanicand Latin American television come tolife in their own microsites featuringphoto galleries with the main characters,interviews, behind the scenes, synopsisof each episode, discussion forums, andgeneral information. 2012 Entertainment Online Network Calendar theme DAte PrODuctS golden globes Awards 01/05/2012 News coverage Oscar Awards 01/24/2012 (Nomination) Special microsite 02/26/2012 (Awards) grammy Awards 02/12/2012 News coverage Premios TVyNovelas 03/07/2012 cannes festival 05/16-27/2012 Special coverage miss universe July/August TBD Special microsite nuestra belleza mexico 08/18/2012 mtv latino Awards September TBD News coverage latin grammys November TBDNote: Dates and themes subject to change without prior knowledge.

Digital Offerings for 2012Televisa Publishing + Digital is committed to entertaining and informing millions ofUS Hispanics while innovating our content through the latest technologies in orderto provide Hispanics with information everywhere and anywhere. We deliverour content through various formats so that our reader fully experiences our brandin all of its dimensions. Cosmoenespanol.com Zinio Tvynovelas.com Vertical magazine sites Smartphone Vanidades.com Sites Esmas Espectáculos, Tvynovelas.com Esmas Espectáculos Online Destinations QR codes in our Esmas Telenovelas and Targeted Channels major publications Targeted Microsites for Telenovelas Teresa Relaunch TVyNovelas.com Soy tu dueña Social Media 2,828 Facebook Fans 17,232 Twitter followers iPad Apps Gourmet Fashion Beauty Travel

MIAMI (US HEADQUARTERS) 6355 NW 36th Street Miami, FL 33166 Tel: 305.871.6400 Fax: 305.871.5062 NEW YORK HOUSTON LOS ANGELES150 E 58th Street, 22nd Floor 11200 Broadway, Suite 2743 8383 Wilshire Boulevard, Suite 648 New York, NY 10155 Pearland, TX 77584 Beverly Hills, CA 90211 Tel: 212.838.7220 Tel: 832.895.6665 Tel: 323.655.0535 Fax: 212.838.8532 Fax: 832.895.6401 Fax: 323.655.8011

TVyNovelas 2012 Magazine Media Kit

by LOGOS PR, INC. on Jan 05, 2012

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TVyNovelas 2012 Magazine Media Kit — Document Transcript