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Dylan Collins - LOGIN Conference 2012
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Dylan Collins - Why Kids Will Destroy Internet? - LOGIN Conference 2012 - 9/26/2012

Dylan Collins - Why Kids Will Destroy Internet? - LOGIN Conference 2012 - 9/26/2012

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  • 1. Why kids will destroy the Internet @MrDylanCollins Chairman, Fight My MonsterTuesday 25 September 12
  • 2. Warning: I’m usually always wrong 100000000 75000000 50000000 25000000 0 2003 2007 2010 2011Tuesday 25 September 12
  • 3. Welcome to your new masters...Tuesday 25 September 12
  • 4. Tuesday 25 September 12
  • 5. Tuesday 25 September 12
  • 6. 6Tuesday 25 September 12
  • 7. TIME SPENT ON YOUTUBE EACH WEEK: 1-5 hours of video watched on YouTube per week(Base: 795, 6-12 year olds who watch any videos online - Dubit)Tuesday 25 September 12
  • 8. Registered Players 1800000 ALIEN KJ234J $50M 1350000 900000 $35M Attack Defense 450000 16k 8000 total 49k 99k 264 k 123k Tricks 61k 13k 26k Brains $200k 0 Jan Apr July Oct Jan Apr JulTuesday 25 September 12
  • 9. No Facebook. No Twitter. No email Just the playground. 4x increase in school-day 20000 registrations 0 Sep 2007 2008 2009 2010 Jan Untitled 1Tuesday 25 September 12
  • 10. Boys 16% Girls Average age: 10.4 Player Stats 84% 40 ALIEN KJ234J mins per game session (Greater than Moshi Monsters, Stardoll AND Facebook!) Attack Defense 372m 186m total 96m 192m 887m 201m 122m 65% play from the UK 100k 61m Tricks Brains 35% play from the US California Texas Illinois Florida Word of mouth happens during the week. Peak activityData based on last 3months usage. is on Friday, Saturday and Sunday.Tuesday 25 September 12
  • 11. 0.00004% Not on Facebook (13+) Not on Twitter (don’t care) Not on email until about 11ish Not really on TumblrTuesday 25 September 12
  • 12. Generation D (Disruptive)* First generation to grow up with Internet.* First generation to grow up with iOS.* Their digital activity is creating the new globalentertainment brands (and disrupting many others)Tuesday 25 September 12
  • 13. Creating new brands and rebooting traditional sectors 13Tuesday 25 September 12
  • 14. Creating new brands and rebooting traditional sectors 14Tuesday 25 September 12
  • 15. Forget what you knew about design (or horses)Tuesday 25 September 12
  • 16. Social game design is so 2011 Bring me some adventure!Tuesday 25 September 12
  • 17. #1 Make everything a gameTuesday 25 September 12
  • 18. #2 Design mattersTuesday 25 September 12
  • 19. #3 A trading card game not aMoshi Monsters clone virtual world Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.comTuesday 25 September 12
  • 20. Not just consumersTuesday 25 September 12
  • 21. MakersTuesday 25 September 12
  • 22. 8M+ cards created + over 40M battles!Tuesday 25 September 12
  • 23. Tuesday 25 September 12
  • 24. THQGameStopTuesday 25 September 12
  • 25. Tuesday 25 September 12
  • 26. Tuesday 25 September 12
  • 27. @MrDylanCollinsTuesday 25 September 12