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Darya Trushkina - LOGIN Conference 2012
 

Darya Trushkina - LOGIN Conference 2012

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Darya Trushkina - Android: Choice or Market Necessity - LOGIN Conference 2012 - 9/26/2012

Darya Trushkina - Android: Choice or Market Necessity - LOGIN Conference 2012 - 9/26/2012

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    Darya Trushkina - LOGIN Conference 2012 Darya Trushkina - LOGIN Conference 2012 Presentation Transcript

    • Android  –  choice  or  market  necessity     Darya  Trushkina   VP  BizDev,  Game  Insight  
    • Agenda  1.  About  Game  Insight  2.  Why  Android    3.  Market  Opportunity  4.  Emerging  Markets  5.  Secrets  to  success    
    • 1.  About  Game  Insight  Founded: 2010 Business focus: Mobile and social games development Business activity: Development and publishing Platforms: Android, iOS, Facebook and others Founded in 2010, Game Insight is a fast growing gaming company with focus on both development and publishing of top-quality titles. Original IPs are created and developed by Game Insight’s internal network of more than 300 developers, with external publishing opportunities for valued partner studios. The company is headquartered in Moscow, Russia with additional publishing offices in San Francisco, CA. Find more information on Game Insight at the official Web site: http://www.game-insight.com/ world are es in the Best gam REE! F
    • 2.  Why  Android    Largest  global  market  share  (68%  in  Q2  2012)    Fastest  device  penetration  (e.g.  Android  grew  from  70%  in  Q1  to  81%  in  Q2  in  China  only,   which  is  27%  of  global  market  and  grew  to  51%  market  share  in  US  only)    Best  environment  for  “free-­‐to-­‐play”  games,  which  is  “new  future”    No  approval  time    “Fragmentation”  is  a  new  opportunity     Source: Canalys Source: TechCrunch Source: Google, Inc.
    • 3.  Market  opportunity    Premium  and  IAP  revenue  will  grow   to   $6.7   billion   in   2012   from   $4.5   billion  in  2011    Freemium   games   are   accounted   for   more  than  68%  of  app  revenue    Low   market   entrance   cost   –   develop   for  right  devices    137.66MM   Android   tablets   will   be   sold   in   2012,   up   from   61.68MM   in   2011   Source: Newzoo   Between   3.5%   to   10%   free   to   play   users  will  convert  to  paying  users     User   spend   an   average   $14   per   transaction  when  making  IAP     Average   spend   of   $62   IAP   is   made   by  23%  of  users     Mobile   game   market   is   expected   to   increase  to  $17.6B  in  2015  
    • 4.  Emerging  markets     Asia   and   Europe   is   expected   to   account   for   87%   of   the   revenue   for   online   and   mobile   games   by   2015,   with  Russia China  leading  the  way  at  36%  of  the  market     China  will  have  701MM  Internet  users  by  2015     35%  of  Chinese  own  smartphones  Turkey   23%  of  India’s  population  own  smartphones       In  2012  China  is  #1  market  of  smartphones  and  tablets,   sales  rise  52%     24%   of   smartphones   in   China   are   made   by   Samsung  India (Apple  –  7.5%)     54%  of  mobile  users  in  India  play  games     India   adds   on   average   19MM   mobile   phone   subscribers  per  month  –  fastest  growing  market  Brazil   India   and   China   will   account   for   80%   of   all   mobile   Internet  user  growth  in  Asia  Pacific  through  2016     Brazilian   social   gaming   market   will   reach   $171MM   in  China 2012     Brazilian  user  spends  on  average  $10.29  per  month  
    • 4.  Emerging  markets  -­‐  conAnue     By  2015  Brazil  will  have  35%  of  population  using  smart   phones,  which  is  80MM  users   Russia   12%   of   mobile   users   play   games   on   smartphones   in   Brazil     Russian   social   gaming   market   will   reach   $110MM   in   Turkey 2012,  up  from  $56MM  in  2011     29MM   users   are   mobile   gamers   in   Russia,   which   is   76%     69%  of  online  time  is  spent  on  mobile  games  in  Russia   India   Turkish  social  games  market  will  be  between  $400MM   to  $500MM  in  2012       Over   15MM   people   in   Turkey   are   mobile   gamers,   which  is  69%   Brazil le These OEMs ru ets – emerg ing mark China develo p for the m!
    • 5.  Secrets  to  success    Believe  in  your  product    Know  your  audience    Develop  for  top  devices  in  every  taken  country    Develop  updates  ahead  of  time    Balance  game  economy    Localize/customize  your  game  for  every  specific  country    Release  your  game  into  as  many  countries  as  possible    Plan  for  6  months  ahead    Use  right  payment  solutions    Pay  close  attention  to  analytics  since  1st  day      Adjust  game  based  on  your  data    Don’t  be  too  greedy  –  work  with  local  partners    Develop   freemium   game   only   or   explore   combination   of   freemium  and  premium      Remember   –   “EVERYTHING   CHANGES   VERY   FAST   IN   MOBILE  GAMING!”  
    • Thank  you!    More information: Contact info:www.game-insight.com Darya Trushkina dt@game-insight.com