Showrooming, your best bet in Furniture Retail today

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Showrooming, the best bet in Furniture Retail today. Read about it, download a whitepaper on www.loft-nedsense.com/showrooming-and-webrooming

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Showrooming, your best bet in Furniture Retail today

  1. 1. SHOW- & WEBROOMING: YOUR BEST BETS IN FURNITURE RETAIL TODAY 1/4 in series of ‘LOFT’s view on Furniture Retail’
  2. 2. SHOWROOMING: VISITING A STORE TO ‘TOUCH’ THE PRODUCT, BUT BUYING IT ONLINE
  3. 3. WEBROOMING: VISITING A WEBSITE TO ‘FIND INFORMATION’, BUT BUY IT IN A BRICK&MORTAR STORE
  4. 4. FURNITURE MARKET $108 BILLION IN SALES IN 2012 21.7% GROWTH EXPECTATION IN 5y
  5. 5. ESTIMATED 68% GROWTH IN 5 YEARS ONLINE FURNITURE MARKET GROWS
  6. 6. GREAT POTENTIAL
  7. 7. 73% OF CUSTOMERS SHOWROOM AT LEAST ONCE IN RETAIL PURCHASE
  8. 8. 88% OF CUSTOMERS WEBROOM AT LEAST ONCE IN RETAIL PURCHASE
  9. 9. FURNITURE RETAIL = DIFFERENT
  10. 10. AFTER ONLINE SEARCH 72% REGULARLY BUY INSTORE HIGHEST OF ANY SEGMENT
  11. 11. CONNECTING TO THE CUSTOMER ONLINE INSTORE MOBILE
  12. 12. THE ‘NEW’ CUSTOMER
  13. 13. 3 BILLION PEOPLE ONLINE 50% OF WORLD POPULATION
  14. 14. DEVICES RULE THE WORLD SMARTPHONES, PHABLETS, TABLETS OVERTAKEN DESKTOP
  15. 15. THE ÜBER DIGITALS ALWAYS ONLINE
  16. 16. ‘AGE OF CURATION’ FIND, FILTER, VALIDATE, SHARE, MAINTAIN INFORMATION
  17. 17. CUSTOMER IS PULLING THE STRINGS
  18. 18. CUSTOMERS DIFFER ALWAYS ONLINE ÜBER DIGITALS GENERATION X & Y BABY BOOMERS
  19. 19. SHOWROOMING IS A FACT OF LIFE
  20. 20. IS PRICE THE BIGGEST ISSUE? IN GENERAL : YES 74% INDICATE PRICE IS REASON
  21. 21. IN FURNITURE RETAIL : NO CONVIENCE GAP IS BIGGEST ISSUE
  22. 22. EXPECTATIONS VS REALITY CONVENIENCE IS BIGGEST ASSET INSTORE
  23. 23. EXPERIENCE ECONOMY CUSTOMERS DEMAND EXPERIENCES
  24. 24. DEFENSIVE TACTICS CONNECTION BLACKOUTS
  25. 25. DEFENSIVE TACTICS PRICE MATCHING
  26. 26. SHORT-TERM THINKING DOESN’T FIX THE PROBLEM
  27. 27. EMBRACE SHOWROOMING DON’T FIGHT IT
  28. 28. GENERATION Y WIFI SPEEDS EXPERIENCE ECONOMY DEVICES IT HAS GREAT POTENTIAL ÜBER DIGITALS CONVENIENCE GAP ONLINE SALES GROWTH 68% PRICE ≠ ISSUE
  29. 29. HOW? CHECK OUT FURN OUR FICTIVE UTOPIAN COMPANY CHECK WHITEPAPER AT LOFT-NEDSENSE.COM
  30. 30. EMBRACE SHOW- & WEBROOMING
  31. 31. IT’S THE BEST BET IN FURNITURE RETAIL
  32. 32.         LOFT  NedSense   Ul#mate  3D  Customer  Experience  Engine   www.lo&-­‐nedsense.com   lo&@nedsense.com   ©  2014  

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