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L.oberman capabilities

L.oberman capabilities



Larry Oberman

Larry Oberman

- Advertising Work History
- Achievements
- Notable Work



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    L.oberman capabilities L.oberman capabilities Presentation Transcript

    • Larry ObermanDigital Media Consultant
    • Overview• 5 years advertising practice (3 yrs digital, 2 yrs broadcast)• Business-to-Consumer & Business-to-Business expertise• Integrated media and channel planning• Marketing program conceptualization and execution• Team & vendor management• Campaign reporting and optimization• Partnership with sister companies• Ability to multitask across many clients, campaigns and vendors• Work well with internal departments (finance, creative, ad ops)• Able to facilitate plans that include an online and offline obligationLarry Oberman 2 Loberman99@gmail.com
    • Professional ExperienceLarry Oberman 3 Loberman99@gmail.com
    • Digital Media Consultant (Self-Employed)• Term: October 2010 to Present• Goal: Assist start-up websites with cost-effective plans to increase traffic• Responsibilities: – B2C and B2B Marketing utilizing branding and direct response tactics – Create plans utilizing various channels, Behavioral & Retargeting Display, Email Marketing, Lead Generation (Co-Registration & Content Syndication)Larry Oberman 4 Loberman99@gmail.com
    • Singer Direct (An Omnicom Company)• Position: Manager, Digital• Term: December 2007 to September 2010• Goal: Varied per client and campaign• Responsibilities: – Responsible for the day-to-day of B2C and B2B clients, across a variety of industries – Supervised planners, coordinators and specialists on a per project basis – Managed a variety of campaigns across many channels – Created Media Plans and Optimized based on live and historical data – Setup, trafficked and implemented campaigns utilizing proprietary and 3rd party services – Created and presented new business proposalsLarry Oberman 5 Loberman99@gmail.com
    • AmeriMerchant• Position: Broadcast/Digital Media Buyer/Planner• Term: May 2007 – July 2007• Goal: Create quality leads for internal sales team• Responsibilities: – Worked with Marketing Director and VP of Sales to develop strategies to generate leads – Planned, negotiated and bought National Broadcast & Digital Media – Worked with the Director of Operations and IT Department to design a landing page, publisher submitting system and build a 30 second TV commercialLarry Oberman 6 Loberman99@gmail.com
    • Lawyers Group Advertising• Position: Broadcast Media Buyer/Planner• Term: June 2005 – April 2007• Goal: Generate Personal Injury quality calls for clients• Responsibilities: – Planned, negotiated and bought National Media Buys and 30 local markets for Direct Response Television Advertising – Optimized throughout run based on live and historical results – Used Excel extensively to create reports with the Telecommunications and Accounting departments to ensure the team stayed on budget – Trafficked correct talent/commercials to TV stations across the US – Worked with the Production Department to create the best performing spots while taking into account state compliance issuesLarry Oberman 7 Loberman99@gmail.com
    • AchievementsLarry Oberman 8 Loberman99@gmail.com
    • Account Management• Organic Growth: – Grew a fortune 500 insurance company with monthly billings in the low thousands into the company’s major client with monthly billings over half a million dollars• Business-to-Business Endeavor: – Spearheaded Singer Direct’s venture into the space utilizing direct response and branding methodology across a variety of channels• Business Development: – Planned and implemented comprehensive new marketing strategies which attracted new business and increased revenue• Work Efficiency – Streamlined the current process flow and developed specific internal control documents which increased productivity and efficiencyLarry Oberman 9 Loberman99@gmail.com
    • Campaign Efficiency• Fraudulent Lead Deletion: – Research and analyze data and develop “failsafes” for the co- registration channel which increase insertion rate• Custom Questions: – Including pre-qualifier custom question(s) generates a high quality which in turn puts less strain on a sales team• Email Tracking – Utilizing 3rd party tracking technology to ensure proficient targeting, email deliverability and great resultsLarry Oberman 10 Loberman99@gmail.com
    • ClientsLarry Oberman 11 Loberman99@gmail.com
    • Business-to-Consumer (B2C)Larry Oberman 12 Loberman99@gmail.com
    • Business-to-Business (B2B)Larry Oberman 13 Loberman99@gmail.com
    • Sister Agencies (Omnicom Media Group)Larry Oberman 14 Loberman99@gmail.com
    • Notable WorkLarry Oberman 15 Loberman99@gmail.com
    • Email Marketing • Utilize 3rd party lists •A/B Testing • Reach niche target audienceLarry Oberman 16 Loberman99@gmail.com
    • Lead Generation/Co-Registration•Implemented filters and procedures •CRM Strategy •Auto-responder emails Larry Oberman 17 Loberman99@gmail.com
    • Lead Generation/Content Syndication•Target site specific whitepapers •Put in place Pre-qualifier questionsLarry Oberman 18 Loberman99@gmail.com
    • Display• Utilize 3rd party ad servers •Target Sites •Easy to read and engaging creativeLarry Oberman 19 Loberman99@gmail.com
    • EducationLarry Oberman 20 Loberman99@gmail.com
    • West Virginia University• Graduated: May 2003• Degree: Bachelor of Arts• Major: Sociology• Relevant Classes: – Demography – Statistics – Accounting – MicroeconomicsLarry Oberman 21 Loberman99@gmail.com
    • Extra Time Activities• Volunteer Firefighter – Term: February 1999 – Present• New York State Emergency Media Technician – Term: January 1999 – Present• Development of Computer Skills – Flash – Adobe Photoshop – Dreamweaver – HTML LanguageLarry Oberman 22 Loberman99@gmail.com
    • ContactLarry ObermanEmail: Loberman99@gmail.comLinkedIn: http://www.linkedin.com/pub/larry-oberman/9/b36/55aLarry Oberman 23 Loberman99@gmail.com