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Ux and strategy design

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These are the slides for my morning session on the basics of UX and Strategy design processes.

These are the slides for my morning session on the basics of UX and Strategy design processes.

Published in: Technology, Design

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Transcript

  • 1. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 1/29/2015 1
  • 2. User Experience Strategy & Design How to conduct user research and usability evaluations by Larry Marine
  • 3. The BIG Picture • 4 levels of design – 1. Objectives – goals and metrics – 2. Strategic – process flows (best practices) – 3. Tactical – task flows – 4. Implementation – UX/UI design
  • 4. 5 Steps of Design • 1. Objectives – goals and metrics • 2. User Research – roles, knowledge • 3. Task Analysis – task flow optimization • 4. UX/UI Design – design to the tasks &users • 5. Evaluation – does it serve the objectives
  • 5. Objectives • What will a successful product achieve • Goal – brief, not a mission statement • Get clarity and consensus • Identify observable metrics – How much by when
  • 6. User Research • Half dozen representative users are enough • Subjective – Surveys – Interviews – Focus groups – Journals • Objective – Ethnographic observations
  • 7. User Roles • Not of a person, but the hats they wear • Habits, metaphors, lingo, knowledge • Create user caricatures • Browsing Betty • Surgical Sam • Birthday Bob
  • 8. Task Analysis • Best practices and task optimization • Triggers • Artifacts • Outcomes • Start backwards – End result, then tasks that achieve it
  • 9. Task Flows
  • 10. UX/UI Design • User interaction paradigms/models • Keep it simple – One task per screen • Stick to the playbook – No extra “cool” stuff • Utilize common tools or patterns – Avoid custom controls • Make the design transparent to the task
  • 11. Design Evaluation • Expert review • Usability Testing • What gets in the way of success? – Severity of the errors
  • 12. Severity of Errors • User Reality Result • Right Right Good • Wrong Wrong Minor, adds time • Wrong Right Major, “fix” a good result • Right Wrong Critical, data integrity
  • 13. Yellow Pages • Objectives: Sustainable large ad customers • Users: Typical homeowner • Tasks: Find a plumber – Fix leaky basement
  • 14. Free Evaluation • 1 ½ hour free evaluation • Try it yourself, first • Then, compare your notes to mine

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