Lodovico Marenco - E - Business consultingPresentation Transcript
G O NS ULTIN IN ITALY E RCE C S OF MADEE-COMM MPANIE O F OR C
HY E-COMME RCE?W It is a strongly growing sales channel, in Italy: +19% in 2012 over 2011, representing total revenue of over € 9 billion. Estimates indicate that eCommerce will be over €10 billion in 2013. It has huge market potential: France is more than twice the size of Italy, Germany 4 times and UK 5 times. Very attractive growth rates in sectors such as: clothing (+33%), print media (+11%), computers and electronics (27%), tourism (+14%) and insurance (+14%).
THE MULTICHANNEL CONCEPT IS EVOLVING: FROM E-COMMERCE TO DIGITAL COMMERCEE-commerce has evolved in recent years.The correct approach to e-commerce mustmanage the interrelationships between the web,traditional shops, smartphones and tablets. shops e-commerce siteThe physical and digital worlds are converging,creating a new and more powerful interaction ofsales / purchase channels.
T I S LML COM PANY?WHA Its a consulting firm serving Italian companies that want to harness all the opportunities offered by the growth in E-COMMERCE. We work together with management to plan and execute sales and communication strategies. LML COMPANY realizes eCommerce stores on the major MarketPlaces also taking care of their management in outsourcing.
WHO IS LODOVICO MARENCO? I am a businessman and consultant who, after gaining valuable experience in domestic Italian and international companies (Brooksfield, Allianz Subalpina, Marina Yachting, Piacenza Cashmere, Ventana Wagon Lit, Alpitour Basicnet), has managed synergies between traditional business models and online channels since 1999. My concentration is in the fast growing "Made in Italy" e-commerce sector (including tourism and clothing) where I have launched several e-commerce start-ups. I am also a partner of the Italian Post Office where I focus on the Poste commerce sector.
O M P A NY O F F E R?W HA T DO E S LML C CLEAR ANSWERS TO YOUR QUESTIONS: FEASIBILITY STUDY What decisions must be taken before opening an e-commerce site? OPTIMIZATION How can I improve an existing E-Commerce site? EFFECTIVENESS How can I verify the effectiveness of an E-Business project?
WITH A PERSONALIZED CONSULTING APPROACHTHROUGHOUT THE DECISION-MAKING PROCESS MANAGED IN HOUSE HOW? OUTSOURCED YES WHICH STANDARD SOLUTION? CUSTOMIZED
MANAGING THE ENTIRE DIGITAL VALUE CHAIN Consulting for B2B SEO, SEM, DEM, e-mail marketing, or B2C projects either viral marketing, lead generation, directly managed or widgets, digital signage outsourced, with standard or customized solutions Blog, Forum, Buzz and reputation online, digital PR, social networking
360° WEB MARKETING SEO SEM Search Engine Optimization Search Engine Marketing Marketing tailored for search engines Digital Signage Advertising for smart devices Viral Marketing Marketing using Web 2.0 tools that stimulate word of mouth Widget Lead Generation DEM Search engines allow you to create Direct e-mail marketing lists of qualified and motivated contacts
TAKING FULL ADVANTAGE OF SOCIAL NETWORKING Thanks to our complete knowledge of social media, we can help you make the most of customer tracking opportunities and brand promotion.
IMPLEMENTATION AND MANAGEMENTE-COMMERCE STORES:REALIZATION OF E-COMMERCE STORESeither on our partner proprietary platforms or on the largest internationalmarketplace sites (up to 250 in Europe, including Amazon, Ebay, PixPlace, Kelkoo,Google Shopping) by consulting and analysis during the start-up phase, byintegrating activities into marketplace sites, configuring online stores as well asstudying and developing graphic templates.MANAGEMENT IN COMPLETE OUTSOURCINGof online stores by organizing and producing the product catalog (identifying products to display in the eStore depending on the market, publishing and editing ads, updated stock availability) order management (order receipt, entry and transmission as well as payment and collection management) multilingual customer service (English, French, Italian) including management of communication with customers (via email / phone) for information on shipments, returns and refunds, substitution, service feedback and reviews.
STRONG PARTNERSHIPS: Moreover, thanks to strong partnerships with leading companies operating in the field of e-commerce, LML Company is able to provide a variety of value- added services including: Feedback Management: a platform for managing user comments / reviews about their shopping experience and products they have purchased Automated publication of product catalogs: via an automated system that creates information flows for the publication of articles in online stores, for the largest MarketPlace sites, on price comparison sites and on affiliated platforms. The process allows for the coordination of multiple output streams from a single input point. This procedure also allows for automatic updates in real-time of inventory availability. Digital management of product catalogs using iPads: this service is offered via "Cloud Computing". It is an "Enterprise Catalog Management" platform that allows you to use an iPad in place of the traditional product catalog. This permits you to manage all the content of the catalog only via authorized access to iPads on your own network. Orders can be acquired in real-time by the sales force. Create company APPs and WebApps.
MANAGEMENT TRAINING New digital tools offer new opportunities that, in order to be seized, require a cultural change that must be managed with the right training. LML COMPANY provides specific advice in corporate change management. Lodovico Marenco collaborates with TTGLab, a specialized training company focused on operators in the tourism sector.
SHARED AND SHARABLE VALUES LML COMPANY is registered with the Italian Electronic Trade Consortium (NETCOMM) and works within its a code of conduct and new philosophy of shopping online.