Stories, Sweets and Tweets: Storytelling and Social Media

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This presentation was given in February 2013 by Management Sciences for Health staff members Laura Lartigue, Jeremy Malhotra, Marie Maroun, and Willow Gerber to MSH staff on both the SIAPS and LMG projects. The “sweets” in the title refers to the awesome pumpkin bread made by former MSH staff member Marie Maroun that was served with coffee to project staff who took part in the presentation. :)

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  • This presentation was given in February 2013 to MSH staff on both the SIAPS and LMG projects. The “sweets” in the title refers to the awesome pumpkin bread made by former MSH staff member Marie maroun that was served with coffee to project staff during the presentation. 
  • Ethos
  • Pathos…both can, and one can reinforce the message of the other…
  • LogosTed Talks: Hans Rosling on HIV: New facts and stunning data visuals
  • FIRST consider your audience, purpose, and message first, THEN look at the range of tools and tactics for communications and advocacy that will reach them: Print materials (reports, policy briefs, fact sheets, etc.)Presentations (PowerPoints, displays)Websites, e-newslettersSocial Media—Facebook, Twitter, YouTube, Slideshare, Screencast, and more…
  • Stories, Sweets and Tweets: Storytelling and Social Media

    1. 1. Stories, Sweets, and Tweets Storytelling and Social Media Laura Lartigue, CLM/LMG Marie Maroun, CPM/SIAPS Jeremy Malhotra, CLM/LMG Willow Gerber, CLM/LMG
    2. 2. Rhetorical Triangle Message Information, argument, reason s, evidence, data, structure Audience Beliefs, values, knowledge, exp erience You (Communicator) Ethos (credibility), authority, correct ness, appearance, eloquence You, the audience, and message – are always linked! Dialogues promote exchange
    3. 3. Who would you trust? Dick Cheney Nelson Mandela (We’re talking ethos…)
    4. 4. How do we appeal to people’s emotions? Photos, videos and stories all appeal to one’s emotions (pathos) LIBREVILLE (Reuters) - The crowd of African women are tired and angry after hours waiting in the hot sun, but the officials will not vaccinate their children until the president inaugurates the campaign on state television. When he finally does so, half a day has been lost from the five-day vaccination scheme. It is a small reminder that, for (Pathos…)
    5. 5. In sub-Saharan Africa, AIDS kills 6,500 people every day, leaving millions of children orphaned. A child passes coffins in the village of Njuli, Malawi. Since it was first reported, 60 million people have been infected and 20 million have died of AIDS. Photo by Tom Stoddart, Getty Images. Stats, facts and figures to strengthen your argument. (Logos…photo and caption provide pathos)
    6. 6. Stories and News Items Why write stories or news bites? • Show accountability for use of donor funds • Show use of resources to make a positive difference in people’s lives • Show our funders or potential funders examples of our work • Show that numbers alone don’t tell the whole story
    7. 7. Elements of a Story/New Item Who What Where When Why How Outcome What came of our assistance? Activity What is being done to help solve it? Challenge What is the problem?
    8. 8. Range of Tools and Tactics • Print materials (reports, policy briefs, fact sheets, etc.) • Presentations (PowerPoints, displays) • Websites, e-newsletters • Social Media— Facebook, Twitter, YouTube, Slideshare, Screencast, a nd more…
    9. 9. Social Media Tools
    10. 10. Online social media tools
    11. 11. What are you looking for in Social Media? • This slide will not make you a Social Media Guru • Your own Voice • A new idea • What is the world saying? Twitter Facebook
    12. 12. Who are you talking to? What are talking about? • Seriously, though what are you talking about? • What’s the message you want to convey?
    13. 13. Social Media Rules of Engagement It is not a fad… • It’s a fundamental shift in the way we communicate. • The new way is a dialogue not a monologue. • Facts and Figures • Link, link, link (it’s kind of like location, location, location) • Shorter is cooler but not always better
    14. 14. Remember to… • Speak with one project voice • Use your project’s dedicated social media tools and platforms • Answer the who, what, where, why, when and how • Connect with your audience
    15. 15. Activity: Write a Tweet that captures the write-up or your take on it Remember: 140 characters (includes spaces & links) Use @ (mentions) appropriately Use # (hashtags) appropriately
    16. 16. Thank you! LMG: http://www.lmgforhealth.org/ • Facebook: https://www.facebook.com/LMGforHealth • Twitter: https://twitter.com/lmgforhealth • YouTube: http://bit.ly/VXQdI1 • Screencast: http://www.screencast.com/users/MSH.MEC- Team/folders/LMG%20Webinars • Slideshare: http://www.slideshare.net/LMGforhealth SIAPS: http://siapsprogram.org/ • Facebook: https://www.facebook.com/SIAPSProgram • Twitter: https://twitter.com/SIAPS_Program

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