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LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
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LMG (Thailand) Internet marketing_present on feb. 24, 2011

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for Internet Steering committee meeting @ Liberty Mutual Group Asia Pacific Regional office (February 24, 2011)

for Internet Steering committee meeting @ Liberty Mutual Group Asia Pacific Regional office (February 24, 2011)

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Transcript

  • 1. Internet
    Marketing
    Internet Steering Meeting
    February 24, 2011
    Thailand
  • 2. What’s on?
    YR - 2010
    • LMG Website updated
    *phase II (Producer Portal )
    * website favorite content
    • Internet marketing updated
    • 3. Social Media Network updated (facebook)
    • 4. New project launched (iClaim)
    YR - 2011
    • LMG Website development
    • 5. Internet marketing plan
    • 6. Social Media Network plan
    • 7. other content
  • LMG Website update
    YR - 2010
  • 8. www.lmginsurance.co.th
    Producer Portal
  • 9. www.lmginsurance.co.th
    Login
  • 10. Issue New Policy
    Link to Q2i
    Renewal Policy
    www.lmginsurance.co.th
  • 11. www.lmginsurance.co.th
    Follow up
    Policy status
    Follow up
    Payment status
    Follow up
    Claims status
  • 12. www.lmginsurance.co.th
    News updated
    (LMG News +
    Agent News)
    Event
    Calendar
  • 13. www.lmginsurance.co.th
    Why
    Producer Portal?
  • 14. www.lmginsurance.co.th
    Top Content page view
    From March 15, 2010 – January 31, 2011
    The most favorite page
  • 15. Main page
    Product
    Product Super Save
    Quotation Online
    About LMG
    Claim Services (Garage search)
    Contact Us
    Product (Non-Motor)
    LMG Career
    Job Opportunities
    Top – 10
    Favorite Content
  • 16. 1st
    http://www.lmginsurance.co.th/
    Main page
  • 17. 2nd
    http://www.lmginsurance.co.th/th/02-products/default.aspx
    Product page
  • 18. 3rd
    Product page
    Super Save Product
    http://www.lmginsurance.co.th/th/02-products/01-products-moter-super-save.aspx
    Ad. Banner
  • 19. 4th
    http://www.lmginsurance.co.th/th/02-products/quotation-online.aspx
    Online quotation
  • 20. 5th
    http://www.lmginsurance.co.th/th/01-about-lmg/default.aspx
    About LMG
  • 21. All Traffic Sources
    From March 15, 2010 – January 31, 2011
  • 22. Public website traffic
    From March 15, 2010 – January 31, 2011
    LMG Website revamped and launched a Thai version
    on March 15, 2010
    143, 153 visitors visit us from 417 sources and mediums
    52.59% from search engine (Google, yahoo, bing, and etc.)
    21.17% from referring sites (Facebook, one2car or other website that link to us)
    26.24% link direct to www.lmginsurance.co.th
  • 23. : Refers only top – 10 sources & mediums from website analytics report
  • 24. Internet marketing updated
    YR - 2010
  • 25. Google “SEM” (Search Engine Marketing)
    Advertising Period May – November 2010
    Actual Delivery Impression = 1,098,139
    Actual Click = 18,887
    CTR = 1.72%
    “Referring sites” online advertising in YR - 2010
  • 26. Facebook (facebook.com /referral)
    Advertising Period May – December 2010
    Actual Delivery Impression = 135,289,371
    Actual Click = 27,955
    CTR = 0.02%
    “Referring sites” online advertising in YR - 2010
  • 27. We played 4 Advertising campaigns
    facebook
    Total Solution
    LMG Super Save
    Agent Recruitment
    Roadside Assistance
  • 28. Pantip.com (Banner Advertising)
    Advertising Period 11 May-10 Jun 2010
    Actual Delivery Impression = 1,317,224
    Actual Click = 67
    CTR = 0.005%
    “Referring sites” online advertising in YR - 2010
    Note: only 1 month period
  • 29. One 2 Car (Flash Banner Advertising)
    Advertising Period Jun - December 2010
    Actual Delivery Impression = 137,373,020
    Actual Click = 3,428
    CTR = 0.002%
    “Referring sites” online advertising in YR - 2010
  • 30. Hotelsthailand.com (Flash Banner Advertising)
    Advertising Period May - July 2010
    Actual Delivery Impression = 2,514,998
    Actual Click = 634
    CTR = 0.03%
    “Referring sites” online advertising in YR - 2010
  • 31. Jobsdb.com (Top Flash Banner Advertising)
    Advertising Period June – August 2010
    Actual Delivery Impression = 2,435,144
    Actual Click = 2,453
    CTR = 0.10%
    “Referring sites” online advertising in YR - 2010
  • 32. Social Media Network updated
    YR - 2010
  • 33. http://www.facebook.com/lmginsuranceTH
  • 34. 300 people
  • 35. +9.4%
    Data updated from Aug. 2010 – present
    (due to appx.148 like in Aug. 2010)
  • 36. Tab views
    Activity
    2,095 wall post
    651 Information
    309 photos
  • 37. Post views / Feedback / Impression
  • 38. Facebook Most activities
  • 39. We share photos, story and news updates…
    People does review & acknowledge…..
  • 40. Post & Reply
    Post it – Win it
  • 41. We do activities…..
    People does feedback…..
  • 42. Post views / Feedback / Impression
  • 43. Demographics
    Female= 47% Age 25-34 = 23% Age 35-44 = 10%
    Male= 51% Age 25-34 = 27% Age 35-44 = 14%
    214 Fans is from Bangkok
    47 Fans is from Nonthaburi (Vicinity)
    263 Fans is in Thailand
  • 44. iClaim
    NewProject launched
    YR - 2010
  • 45. Press Conference
    iClaim
    On December 7th, 2010
  • 46. iClaim application
    is available to download from
    iTunes App Store
    Self Claim Service
    Click to Call
    Search
    Repair Status
    My Profile
  • 47. iClaim
    Customer can report claim themselves,
    receive ref. claim no. and bring the car to fix.
    Self Claim Service
    Call to call center “1790”, and indicate automatically
    accident scene bookmark and policy details show.
    Click to Call
    Search for nearest garage, hospital and branch
    via Digital Map included the direction provided.
    Search
    Follow up
    repair status
    Repair Status
    Record insurance policy details
    via QR code
    My Profile
  • 48. 1st Step
    download Application from
    iTunes App Store
    iClaim application
  • 49. 2nd Step
    Self Claim Service
    • Involve other party
    • 50. Not involve other party
    Receive ref. claim no.
  • 51. Driving license
    Other party’s policy
    Other party license plate
    Customer’s license plate
    Other party damaged
    Self Claim Service
    Involve other party
  • 52. 3rd Step
    Click to Call
    Report Accident
    Roadside Service
    Pick Up and Delivery Service
    Claim Service
  • 53. 4th Step
    Search from Digital Map
    Search
    You can also search by
    Advance mode
    to introduce direction
  • 59. 5th Step
    Repair Status
    Follow up repair status
  • 60. 6th Step
    My Profile
    Record insurance policy details
    via QR code
  • 61. LMGWebsite Development
    YR - 2011
  • 62. We plan to develop…
    • Adjust website overall and make it more attractive
    • 63. Create activity on website
    • 64. Get information registered and make useful on those data
    • 65. Drive more traffic to our website
  • Online quotation
    OK
  • 66. Tools
    We will use these following tools to drive more traffic to our website
    Google Ad Word
    Google SEM
    Google SEO
    Social Network
  • 67. InternetMarketing Plan
    YR - 2011
  • 68. Objectives
    Brand
    LMG
    Products
    Google pay search
    Promote online
    Services
    New customer
    New target
    Sales volume
    Google display
    advertising
    outcome
  • 69. Advertising Type 1
    Google Ad Word
    Google Display Advertising
    Sponsor text ad.
    Banner ad.
  • 70. Advertising Type 2
    Google SEM
    Google Pay Search
  • 71. Campaigns Plan for advertising
    products
    Super Save
    Voluntary Insurance (Type 1)
    Voluntary Insurance (Type 2-3)
    Mileage (new / TBC)
    services
    Roadside Express
    Quality of repair
    iClaim
  • 72. Target Website VS Campaign
    Automobile
    (avg. daily impression per site 10K - 100K)
    AVG. Cost Per Click FOR AUTOMOBILE RELATED SITES:
    TEXT ADS : THB 5-10
    BANNER ADS: THB 7-15
    VS
    All Campaign
    Finance & Business News
    (avg. daily impression per site 10K - 300K)
    AVG. Cost Per Click FOR FINANCE AND BUSINESS RELATED SITES:
    TEXT ADS : THB 8-15
    BANNER ADS: THB 12-20
    VS
    Roadside
    Quality of Repair
    Voluntary Insurance Type 1-3
  • 73. SocialNetwork Plan
    YR - 2011
  • 74. SocialNetwork Plan
    www.lmginsurance.co.th
    Follow us
    Like us
    Watch us
  • 75. SocialNetwork Plan
    www.lmginsurance.co.th
    Be in touch with us . . .
  • 76. SocialNetwork Plan
    • increase more fan page
    • 77. create more activity
    • 78. create game & application
    Like us… …
  • 79. SocialNetwork Plan
    • tweets update
    • 80. increase followers
    • 81. more post & reply by followers
    Follow us…
  • 82. SocialNetwork Plan
    • create LMG community on YouTube
    • 83. movie or scoop posted & feedback
    • 84. share our story to others
    Watch us…
  • 85. FYI… Content
    YR - 2011
  • 86. Thailand Social Media Users(per day)
    2.2 Million
    2.2 Million
  • 87. % Online Shopping compare to income (Thailand market)
    • Less than 5% = 52%
    • 88. Between 6-10% = 31%
    • 89. Between 11-25% = 10%
    • 90. Between 26-50% = 6%
    • 91. Between 51-75% = 1%
    • 92. Above 75% = 0%
    Groceries is the top rank online purchase
  • 93. Social Commerce increase 500,000 MB (Thailand market)
    Thailand
    Internet Penetration
    YR-2010 :- Growth 20% = 22 million
    YR-2015:- will grow to 52% = 36 million
    * 26% Internet user plan to shop online in the next
    6 months
    * 31% bought from online-only stores
    * 30% bought from shopping portal sites
    * 19% bought from shops off & on-lines
  • 94. Thank you

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