LMG (Thailand) Internet marketing_present on feb. 24, 2011

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for Internet Steering committee meeting @ Liberty Mutual Group Asia Pacific Regional office (February 24, 2011)

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LMG (Thailand) Internet marketing_present on feb. 24, 2011

  1. 1. Internet<br />Marketing<br />Internet Steering Meeting<br />February 24, 2011<br />Thailand<br />
  2. 2. What’s on?<br />YR - 2010<br /><ul><li> LMG Website updated </li></ul>*phase II (Producer Portal )<br /> * website favorite content<br /><ul><li> Internet marketing updated
  3. 3. Social Media Network updated (facebook)
  4. 4. New project launched (iClaim)</li></ul>YR - 2011<br /><ul><li> LMG Website development
  5. 5. Internet marketing plan
  6. 6. Social Media Network plan
  7. 7. other content</li></li></ul><li>LMG Website update<br />YR - 2010<br />
  8. 8. www.lmginsurance.co.th<br />Producer Portal<br />
  9. 9. www.lmginsurance.co.th<br />Login<br />
  10. 10. Issue New Policy<br />Link to Q2i<br />Renewal Policy<br />www.lmginsurance.co.th<br />
  11. 11. www.lmginsurance.co.th<br />Follow up<br />Policy status<br />Follow up<br />Payment status<br />Follow up<br />Claims status<br />
  12. 12. www.lmginsurance.co.th<br />News updated<br />(LMG News + <br />Agent News)<br />Event <br />Calendar<br />
  13. 13. www.lmginsurance.co.th<br />Why <br />Producer Portal?<br />
  14. 14. www.lmginsurance.co.th<br />Top Content page view <br />From March 15, 2010 – January 31, 2011<br />The most favorite page<br />
  15. 15. Main page <br />Product<br />Product Super Save<br />Quotation Online<br />About LMG<br />Claim Services (Garage search)<br />Contact Us<br />Product (Non-Motor)<br />LMG Career<br />Job Opportunities<br />Top – 10 <br />Favorite Content<br />
  16. 16. 1st<br />http://www.lmginsurance.co.th/<br />Main page<br />
  17. 17. 2nd<br />http://www.lmginsurance.co.th/th/02-products/default.aspx<br />Product page<br />
  18. 18. 3rd<br />Product page<br />Super Save Product<br />http://www.lmginsurance.co.th/th/02-products/01-products-moter-super-save.aspx<br />Ad. Banner <br />
  19. 19. 4th<br />http://www.lmginsurance.co.th/th/02-products/quotation-online.aspx<br />Online quotation<br />
  20. 20. 5th<br />http://www.lmginsurance.co.th/th/01-about-lmg/default.aspx<br />About LMG <br />
  21. 21. All Traffic Sources<br />From March 15, 2010 – January 31, 2011<br />
  22. 22. Public website traffic<br />From March 15, 2010 – January 31, 2011<br />LMG Website revamped and launched a Thai version <br />on March 15, 2010<br />143, 153 visitors visit us from 417 sources and mediums<br />52.59% from search engine (Google, yahoo, bing, and etc.)<br />21.17% from referring sites (Facebook, one2car or other website that link to us)<br />26.24% link direct to www.lmginsurance.co.th<br />
  23. 23. : Refers only top – 10 sources & mediums from website analytics report<br />
  24. 24. Internet marketing updated<br />YR - 2010<br />
  25. 25. Google “SEM” (Search Engine Marketing)<br />Advertising Period May – November 2010<br />Actual Delivery Impression = 1,098,139<br />Actual Click = 18,887<br />CTR = 1.72%<br />“Referring sites” online advertising in YR - 2010<br />
  26. 26. Facebook (facebook.com /referral)<br />Advertising Period May – December 2010<br />Actual Delivery Impression = 135,289,371<br />Actual Click = 27,955<br />CTR = 0.02%<br />“Referring sites” online advertising in YR - 2010<br />
  27. 27. We played 4 Advertising campaigns <br />facebook<br />Total Solution<br />LMG Super Save<br />Agent Recruitment<br />Roadside Assistance<br />
  28. 28. Pantip.com (Banner Advertising)<br />Advertising Period 11 May-10 Jun 2010 <br />Actual Delivery Impression = 1,317,224<br />Actual Click = 67<br />CTR = 0.005%<br />“Referring sites” online advertising in YR - 2010<br />Note: only 1 month period<br />
  29. 29. One 2 Car (Flash Banner Advertising)<br />Advertising Period Jun - December 2010 <br />Actual Delivery Impression = 137,373,020<br />Actual Click = 3,428<br />CTR = 0.002%<br />“Referring sites” online advertising in YR - 2010<br />
  30. 30. Hotelsthailand.com (Flash Banner Advertising)<br />Advertising Period May - July 2010 <br />Actual Delivery Impression = 2,514,998<br />Actual Click = 634<br />CTR = 0.03%<br />“Referring sites” online advertising in YR - 2010<br />
  31. 31. Jobsdb.com (Top Flash Banner Advertising)<br />Advertising Period June – August 2010 <br />Actual Delivery Impression = 2,435,144<br />Actual Click = 2,453<br />CTR = 0.10%<br />“Referring sites” online advertising in YR - 2010<br />
  32. 32. Social Media Network updated<br />YR - 2010<br />
  33. 33. http://www.facebook.com/lmginsuranceTH<br />
  34. 34. 300 people<br />
  35. 35. +9.4%<br />Data updated from Aug. 2010 – present <br />(due to appx.148 like in Aug. 2010)<br />
  36. 36. Tab views <br />Activity<br />2,095 wall post<br />651 Information<br />309 photos<br />
  37. 37. Post views / Feedback / Impression<br />
  38. 38. Facebook Most activities<br />
  39. 39. We share photos, story and news updates…<br />People does review & acknowledge…..<br />
  40. 40. Post & Reply<br />Post it – Win it<br />
  41. 41. We do activities…..<br />People does feedback…..<br />
  42. 42. Post views / Feedback / Impression<br />
  43. 43. Demographics<br />Female= 47% Age 25-34 = 23% Age 35-44 = 10%<br />Male= 51% Age 25-34 = 27% Age 35-44 = 14%<br />214 Fans is from Bangkok<br />47 Fans is from Nonthaburi (Vicinity)<br />263 Fans is in Thailand<br />
  44. 44. iClaim<br />NewProject launched<br />YR - 2010<br />
  45. 45. Press Conference<br />iClaim <br />On December 7th, 2010<br />
  46. 46. iClaim application <br />is available to download from <br />iTunes App Store<br />Self Claim Service<br />Click to Call<br />Search<br />Repair Status<br />My Profile<br />
  47. 47. iClaim <br />Customer can report claim themselves, <br />receive ref. claim no. and bring the car to fix. <br />Self Claim Service<br />Call to call center “1790”, and indicate automatically<br />accident scene bookmark and policy details show. <br />Click to Call<br />Search for nearest garage, hospital and branch <br />via Digital Map included the direction provided.<br />Search<br />Follow up <br />repair status<br />Repair Status<br />Record insurance policy details <br />via QR code<br />My Profile<br />
  48. 48. 1st Step <br />download Application from <br />iTunes App Store<br />iClaim application <br />
  49. 49. 2nd Step <br />Self Claim Service<br /><ul><li> Involve other party
  50. 50. Not involve other party</li></ul>Receive ref. claim no.<br />
  51. 51. Driving license<br />Other party’s policy<br />Other party license plate<br />Customer’s license plate<br />Other party damaged<br />Self Claim Service<br />Involve other party<br />
  52. 52. 3rd Step<br />Click to Call<br />Report Accident<br />Roadside Service<br />Pick Up and Delivery Service<br />Claim Service<br />
  53. 53. 4th Step<br />Search from Digital Map<br /><ul><li> Contract garage
  54. 54. Dealer garage
  55. 55. Hospital
  56. 56. Branch</li></ul>Search<br />You can also search by <br /><ul><li> Name
  57. 57. Province
  58. 58. Postal code</li></ul>Advance mode<br />to introduce direction<br />
  59. 59. 5th Step<br />Repair Status<br />Follow up repair status<br />
  60. 60. 6th Step <br />My Profile<br />Record insurance policy details <br />via QR code<br />
  61. 61. LMGWebsite Development<br />YR - 2011<br />
  62. 62. We plan to develop…<br /><ul><li> Adjust website overall and make it more attractive
  63. 63. Create activity on website
  64. 64. Get information registered and make useful on those data
  65. 65. Drive more traffic to our website</li></li></ul><li>Online quotation<br />OK<br />
  66. 66. Tools<br /> We will use these following tools to drive more traffic to our website<br /> Google Ad Word <br />Google SEM<br /> Google SEO<br />Social Network <br />
  67. 67. InternetMarketing Plan<br />YR - 2011<br />
  68. 68. Objectives<br />Brand<br />LMG <br />Products<br />Google pay search<br />Promote online<br />Services<br />New customer<br />New target<br />Sales volume<br />Google display <br />advertising<br />outcome<br />
  69. 69. Advertising Type 1<br />Google Ad Word <br />Google Display Advertising<br />Sponsor text ad.<br />Banner ad.<br />
  70. 70. Advertising Type 2<br />Google SEM<br />Google Pay Search<br />
  71. 71. Campaigns Plan for advertising<br />products<br />Super Save<br />Voluntary Insurance (Type 1)<br />Voluntary Insurance (Type 2-3)<br />Mileage (new / TBC)<br />services<br />Roadside Express<br />Quality of repair<br />iClaim<br />
  72. 72. Target Website VS Campaign <br />Automobile <br />(avg. daily impression per site 10K - 100K)<br />AVG. Cost Per Click FOR AUTOMOBILE RELATED SITES: <br />TEXT ADS : THB 5-10<br />BANNER ADS: THB 7-15<br />VS<br />All Campaign<br />Finance & Business News<br />(avg. daily impression per site 10K - 300K)<br />AVG. Cost Per Click FOR FINANCE AND BUSINESS RELATED SITES:<br /> TEXT ADS : THB 8-15<br /> BANNER ADS: THB 12-20<br />VS<br />Roadside<br />Quality of Repair<br />Voluntary Insurance Type 1-3<br />
  73. 73. SocialNetwork Plan<br />YR - 2011<br />
  74. 74. SocialNetwork Plan<br />www.lmginsurance.co.th<br />Follow us<br />Like us<br />Watch us<br />
  75. 75. SocialNetwork Plan<br />www.lmginsurance.co.th<br />Be in touch with us . . .<br />
  76. 76. SocialNetwork Plan<br /><ul><li> increase more fan page
  77. 77. create more activity
  78. 78. create game & application </li></ul> Like us… …<br />
  79. 79. SocialNetwork Plan<br /><ul><li> tweets update
  80. 80. increase followers
  81. 81. more post & reply by followers </li></ul> Follow us…<br />
  82. 82. SocialNetwork Plan<br /><ul><li> create LMG community on YouTube
  83. 83. movie or scoop posted & feedback
  84. 84. share our story to others</li></ul> Watch us…<br />
  85. 85. FYI… Content<br />YR - 2011<br />
  86. 86. Thailand Social Media Users(per day)<br />2.2 Million<br />2.2 Million<br />
  87. 87. % Online Shopping compare to income (Thailand market)<br /><ul><li> Less than 5% = 52%
  88. 88. Between 6-10% = 31%
  89. 89. Between 11-25% = 10%
  90. 90. Between 26-50% = 6%
  91. 91. Between 51-75% = 1%
  92. 92. Above 75% = 0%</li></ul>Groceries is the top rank online purchase <br />
  93. 93. Social Commerce increase 500,000 MB (Thailand market)<br />Thailand <br />Internet Penetration<br />YR-2010 :- Growth 20% = 22 million<br />YR-2015:- will grow to 52% = 36 million <br />* 26% Internet user plan to shop online in the next <br />6 months<br />* 31% bought from online-only stores<br />* 30% bought from shopping portal sites<br />* 19% bought from shops off & on-lines<br />
  94. 94. Thank you<br />

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