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LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
LMG (Thailand) Internet marketing_present on feb. 24, 2011
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LMG (Thailand) Internet marketing_present on feb. 24, 2011

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for Internet Steering committee meeting @ Liberty Mutual Group Asia Pacific Regional office (February 24, 2011)

for Internet Steering committee meeting @ Liberty Mutual Group Asia Pacific Regional office (February 24, 2011)

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  • 1. Internet<br />Marketing<br />Internet Steering Meeting<br />February 24, 2011<br />Thailand<br />
  • 2. What’s on?<br />YR - 2010<br /><ul><li> LMG Website updated </li></ul>*phase II (Producer Portal )<br /> * website favorite content<br /><ul><li> Internet marketing updated
  • 3. Social Media Network updated (facebook)
  • 4. New project launched (iClaim)</li></ul>YR - 2011<br /><ul><li> LMG Website development
  • 5. Internet marketing plan
  • 6. Social Media Network plan
  • 7. other content</li></li></ul><li>LMG Website update<br />YR - 2010<br />
  • 8. www.lmginsurance.co.th<br />Producer Portal<br />
  • 9. www.lmginsurance.co.th<br />Login<br />
  • 10. Issue New Policy<br />Link to Q2i<br />Renewal Policy<br />www.lmginsurance.co.th<br />
  • 11. www.lmginsurance.co.th<br />Follow up<br />Policy status<br />Follow up<br />Payment status<br />Follow up<br />Claims status<br />
  • 12. www.lmginsurance.co.th<br />News updated<br />(LMG News + <br />Agent News)<br />Event <br />Calendar<br />
  • 13. www.lmginsurance.co.th<br />Why <br />Producer Portal?<br />
  • 14. www.lmginsurance.co.th<br />Top Content page view <br />From March 15, 2010 – January 31, 2011<br />The most favorite page<br />
  • 15. Main page <br />Product<br />Product Super Save<br />Quotation Online<br />About LMG<br />Claim Services (Garage search)<br />Contact Us<br />Product (Non-Motor)<br />LMG Career<br />Job Opportunities<br />Top – 10 <br />Favorite Content<br />
  • 16. 1st<br />http://www.lmginsurance.co.th/<br />Main page<br />
  • 17. 2nd<br />http://www.lmginsurance.co.th/th/02-products/default.aspx<br />Product page<br />
  • 18. 3rd<br />Product page<br />Super Save Product<br />http://www.lmginsurance.co.th/th/02-products/01-products-moter-super-save.aspx<br />Ad. Banner <br />
  • 19. 4th<br />http://www.lmginsurance.co.th/th/02-products/quotation-online.aspx<br />Online quotation<br />
  • 20. 5th<br />http://www.lmginsurance.co.th/th/01-about-lmg/default.aspx<br />About LMG <br />
  • 21. All Traffic Sources<br />From March 15, 2010 – January 31, 2011<br />
  • 22. Public website traffic<br />From March 15, 2010 – January 31, 2011<br />LMG Website revamped and launched a Thai version <br />on March 15, 2010<br />143, 153 visitors visit us from 417 sources and mediums<br />52.59% from search engine (Google, yahoo, bing, and etc.)<br />21.17% from referring sites (Facebook, one2car or other website that link to us)<br />26.24% link direct to www.lmginsurance.co.th<br />
  • 23. : Refers only top – 10 sources & mediums from website analytics report<br />
  • 24. Internet marketing updated<br />YR - 2010<br />
  • 25. Google “SEM” (Search Engine Marketing)<br />Advertising Period May – November 2010<br />Actual Delivery Impression = 1,098,139<br />Actual Click = 18,887<br />CTR = 1.72%<br />“Referring sites” online advertising in YR - 2010<br />
  • 26. Facebook (facebook.com /referral)<br />Advertising Period May – December 2010<br />Actual Delivery Impression = 135,289,371<br />Actual Click = 27,955<br />CTR = 0.02%<br />“Referring sites” online advertising in YR - 2010<br />
  • 27. We played 4 Advertising campaigns <br />facebook<br />Total Solution<br />LMG Super Save<br />Agent Recruitment<br />Roadside Assistance<br />
  • 28. Pantip.com (Banner Advertising)<br />Advertising Period 11 May-10 Jun 2010 <br />Actual Delivery Impression = 1,317,224<br />Actual Click = 67<br />CTR = 0.005%<br />“Referring sites” online advertising in YR - 2010<br />Note: only 1 month period<br />
  • 29. One 2 Car (Flash Banner Advertising)<br />Advertising Period Jun - December 2010 <br />Actual Delivery Impression = 137,373,020<br />Actual Click = 3,428<br />CTR = 0.002%<br />“Referring sites” online advertising in YR - 2010<br />
  • 30. Hotelsthailand.com (Flash Banner Advertising)<br />Advertising Period May - July 2010 <br />Actual Delivery Impression = 2,514,998<br />Actual Click = 634<br />CTR = 0.03%<br />“Referring sites” online advertising in YR - 2010<br />
  • 31. Jobsdb.com (Top Flash Banner Advertising)<br />Advertising Period June – August 2010 <br />Actual Delivery Impression = 2,435,144<br />Actual Click = 2,453<br />CTR = 0.10%<br />“Referring sites” online advertising in YR - 2010<br />
  • 32. Social Media Network updated<br />YR - 2010<br />
  • 33. http://www.facebook.com/lmginsuranceTH<br />
  • 34. 300 people<br />
  • 35. +9.4%<br />Data updated from Aug. 2010 – present <br />(due to appx.148 like in Aug. 2010)<br />
  • 36. Tab views <br />Activity<br />2,095 wall post<br />651 Information<br />309 photos<br />
  • 37. Post views / Feedback / Impression<br />
  • 38. Facebook Most activities<br />
  • 39. We share photos, story and news updates…<br />People does review & acknowledge…..<br />
  • 40. Post & Reply<br />Post it – Win it<br />
  • 41. We do activities…..<br />People does feedback…..<br />
  • 42. Post views / Feedback / Impression<br />
  • 43. Demographics<br />Female= 47% Age 25-34 = 23% Age 35-44 = 10%<br />Male= 51% Age 25-34 = 27% Age 35-44 = 14%<br />214 Fans is from Bangkok<br />47 Fans is from Nonthaburi (Vicinity)<br />263 Fans is in Thailand<br />
  • 44. iClaim<br />NewProject launched<br />YR - 2010<br />
  • 45. Press Conference<br />iClaim <br />On December 7th, 2010<br />
  • 46. iClaim application <br />is available to download from <br />iTunes App Store<br />Self Claim Service<br />Click to Call<br />Search<br />Repair Status<br />My Profile<br />
  • 47. iClaim <br />Customer can report claim themselves, <br />receive ref. claim no. and bring the car to fix. <br />Self Claim Service<br />Call to call center “1790”, and indicate automatically<br />accident scene bookmark and policy details show. <br />Click to Call<br />Search for nearest garage, hospital and branch <br />via Digital Map included the direction provided.<br />Search<br />Follow up <br />repair status<br />Repair Status<br />Record insurance policy details <br />via QR code<br />My Profile<br />
  • 48. 1st Step <br />download Application from <br />iTunes App Store<br />iClaim application <br />
  • 49. 2nd Step <br />Self Claim Service<br /><ul><li> Involve other party
  • 50. Not involve other party</li></ul>Receive ref. claim no.<br />
  • 51. Driving license<br />Other party’s policy<br />Other party license plate<br />Customer’s license plate<br />Other party damaged<br />Self Claim Service<br />Involve other party<br />
  • 52. 3rd Step<br />Click to Call<br />Report Accident<br />Roadside Service<br />Pick Up and Delivery Service<br />Claim Service<br />
  • 53. 4th Step<br />Search from Digital Map<br /><ul><li> Contract garage
  • 54. Dealer garage
  • 55. Hospital
  • 56. Branch</li></ul>Search<br />You can also search by <br /><ul><li> Name
  • 57. Province
  • 58. Postal code</li></ul>Advance mode<br />to introduce direction<br />
  • 59. 5th Step<br />Repair Status<br />Follow up repair status<br />
  • 60. 6th Step <br />My Profile<br />Record insurance policy details <br />via QR code<br />
  • 61. LMGWebsite Development<br />YR - 2011<br />
  • 62. We plan to develop…<br /><ul><li> Adjust website overall and make it more attractive
  • 63. Create activity on website
  • 64. Get information registered and make useful on those data
  • 65. Drive more traffic to our website</li></li></ul><li>Online quotation<br />OK<br />
  • 66. Tools<br /> We will use these following tools to drive more traffic to our website<br /> Google Ad Word <br />Google SEM<br /> Google SEO<br />Social Network <br />
  • 67. InternetMarketing Plan<br />YR - 2011<br />
  • 68. Objectives<br />Brand<br />LMG <br />Products<br />Google pay search<br />Promote online<br />Services<br />New customer<br />New target<br />Sales volume<br />Google display <br />advertising<br />outcome<br />
  • 69. Advertising Type 1<br />Google Ad Word <br />Google Display Advertising<br />Sponsor text ad.<br />Banner ad.<br />
  • 70. Advertising Type 2<br />Google SEM<br />Google Pay Search<br />
  • 71. Campaigns Plan for advertising<br />products<br />Super Save<br />Voluntary Insurance (Type 1)<br />Voluntary Insurance (Type 2-3)<br />Mileage (new / TBC)<br />services<br />Roadside Express<br />Quality of repair<br />iClaim<br />
  • 72. Target Website VS Campaign <br />Automobile <br />(avg. daily impression per site 10K - 100K)<br />AVG. Cost Per Click FOR AUTOMOBILE RELATED SITES: <br />TEXT ADS : THB 5-10<br />BANNER ADS: THB 7-15<br />VS<br />All Campaign<br />Finance & Business News<br />(avg. daily impression per site 10K - 300K)<br />AVG. Cost Per Click FOR FINANCE AND BUSINESS RELATED SITES:<br /> TEXT ADS : THB 8-15<br /> BANNER ADS: THB 12-20<br />VS<br />Roadside<br />Quality of Repair<br />Voluntary Insurance Type 1-3<br />
  • 73. SocialNetwork Plan<br />YR - 2011<br />
  • 74. SocialNetwork Plan<br />www.lmginsurance.co.th<br />Follow us<br />Like us<br />Watch us<br />
  • 75. SocialNetwork Plan<br />www.lmginsurance.co.th<br />Be in touch with us . . .<br />
  • 76. SocialNetwork Plan<br /><ul><li> increase more fan page
  • 77. create more activity
  • 78. create game & application </li></ul> Like us… …<br />
  • 79. SocialNetwork Plan<br /><ul><li> tweets update
  • 80. increase followers
  • 81. more post & reply by followers </li></ul> Follow us…<br />
  • 82. SocialNetwork Plan<br /><ul><li> create LMG community on YouTube
  • 83. movie or scoop posted & feedback
  • 84. share our story to others</li></ul> Watch us…<br />
  • 85. FYI… Content<br />YR - 2011<br />
  • 86. Thailand Social Media Users(per day)<br />2.2 Million<br />2.2 Million<br />
  • 87. % Online Shopping compare to income (Thailand market)<br /><ul><li> Less than 5% = 52%
  • 88. Between 6-10% = 31%
  • 89. Between 11-25% = 10%
  • 90. Between 26-50% = 6%
  • 91. Between 51-75% = 1%
  • 92. Above 75% = 0%</li></ul>Groceries is the top rank online purchase <br />
  • 93. Social Commerce increase 500,000 MB (Thailand market)<br />Thailand <br />Internet Penetration<br />YR-2010 :- Growth 20% = 22 million<br />YR-2015:- will grow to 52% = 36 million <br />* 26% Internet user plan to shop online in the next <br />6 months<br />* 31% bought from online-only stores<br />* 30% bought from shopping portal sites<br />* 19% bought from shops off & on-lines<br />
  • 94. Thank you<br />

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